Sports Supporter Market Size, Share, Growth, and Industry Analysis, By Type (Knee, Back, Wrist, Elbow, Ankle, Others), By Application (Pharmacy, Hypermarket, E-commerce, Others), and Regional Forecast to 2032

SPORTS SUPPORTER MARKET REPORT OVERVIEW

The global Sports Supporter market size was USD 2.015 billion in 2023 and the market is projected to touch USD 4.45 billion by 2032, exhibiting a CAGR of 8.3% during the forecast period.

The market of the Sports Supporter is expanding tremendously due to increasing awareness of physical fitness among common populace. These products help in improving the circulation of blood and assists in the rejuvenation of muscles, this has made them be popular by athletes and people exercising. This is via a growing concern from consumers on wellness and fitness products that meet their comfort, durability and breathability. The increasing flow of consumers seeking to have a protective gear and a solution to reduce the possibility of getting injured when practicing is the main cause of the various types of sports supporters available in the market. As the design improves, and as material technology continues to push forward, this is a space where there is a very large amount of growth potential for new players entering this space, as well as for those existing players that are engaged in it

GLOBAL CRISES IMPACTING SPORTS SUPPORTER MARKET

Sports Supporter Industry Saw Mixed Impact Due to Shift in Fitness Trends During COVID-19 Pandemic

The global COVID-19 pandemic has been unprecedented and staggering, with the market experiencing higher-than-anticipated demand across all regions compared to pre-pandemic levels. The sudden market growth reflected by the rise in CAGR is attributable to market’s growth and demand returning to pre-pandemic levels.

When the COVID-19 outbreak began across the globe, it impacted the Sports Supporter market by postponing most of the sports activities and events, along with social distancing leading to the restricted practice of exercises. Thus people started buying less sports gear. But thanks to the growth of home workouts and online fitness programs, people needed sports equipment to stay in good physical shape during covid-19 related restrictions. This change opened up opportunities for sports supporter products even as COVID affected operations in the course of the year.

LATEST TRENDS

Increased focus on injury prevention boosts demand for performance support gear

One trend that has been let loose across the world today contributing to the growth of the sports supporters industry is the emphasis on preventive measures during workouts. Consumers are becoming more physically active and therefore require protection of muscles and joints which translates into increased consumption. Sport supporters that offer relief and boost the performance rate are gaining popularity among the athletes and the fitness exercisers making the sale to increase and extend in the market.

SPORTS SUPPORTER MARKET SEGMENTATION

By Type:

•  Knee Supporters: These are designed to protect the knee joint during physical activities, preventing injuries or aiding recovery. They're widely used by athletes and fitness enthusiasts to maintain stability and support.
• Back Supporters: Used to provide support to the lower back, especially for people experiencing discomfort from heavy lifting or prolonged sitting. They help in maintaining correct posture and reducing strain.

• Wrist Supporters: These help stabilize the wrist, offering relief from strain or repetitive movements. Commonly used by people involved in sports like tennis or professions requiring constant wrist movement.

• Elbow Supporters: Elbow supporters are essential for reducing pressure on the elbow joint, especially for those suffering from conditions like tennis elbow. They provide cushioning and limit excessive movement.

• Ankle Supporters: These protect the ankle from sprains and twists during high-impact activities like running or basketball. They provide compression, helping with pain relief and improved circulation.

• Others: This category includes supporters for other body parts, such as shoulders or thighs, designed to assist in movement and reduce injury risks.

By Application:

•  Pharmacy: Pharmacies stock a wide range of sports supporters, making them accessible for immediate purchases. Many customers seek support products for both injury prevention and recovery.
• Hypermarket: Large retail chains offer these products alongside regular sports goods, catering to a broad audience. They provide consumers with various choices in one place for convenience.

• E-commerce: Online platforms offer the convenience of shopping from home, with a wider selection of sports supporters. They also allow customers to compare products and prices before making decisions.

• Others: Specialty sports stores or health-focused outlets often provide expert advice on choosing the right sports supporter for specific needs, enhancing the shopping experience.

MARKET DYNAMICS

Market dynamics include driving and restraining factors, opportunities and challenges stating the market conditions.

DRIVING FACTORS

Health Awareness Drives Demand for Enhanced Performance Products

Demands for sports supporters is on the rise due to increasing consciousness with health and fitness. More people are involved in recreational and sporting activities as a way of ensuring that they keep fit and healthy hence the need to use products that will help them perform better and heal faster. Sports supporters have a positive effect on muscle build-up and blood circulation hence being important for people who are involved in various degrees of athletic activities.

Tech Innovations Improve Comfort and Durability for Active Users

Innovations in materials used for sports supporters, such as breathable fabrics and durable, lightweight designs, are boosting their popularity. These improvements offer users more comfort and flexibility, leading to wider adoption across various sports. The integration of advanced materials allows manufacturers to meet consumer demands for high-quality products that provide better protection and long-lasting durability.

RESTRAINING FACTOR

Supply Chain Disruptions Raise Costs and Limit Product Availability

The sports supporter market faces challenges due to disruptions in supply chains. These disruptions lead to increased costs for raw materials and transportation. As a result, manufacturers struggle with higher production expenses and delays, which can make products more expensive and less available to consumers, affecting overall market growth.

 OPPORTUNITY

Increased Health Awareness Fuels Demand for Innovative Supportive Gear

The challenges are apparent in the sports supporter market because of disruptions in supply chain. These disruptions lead to increased costs of raw material and transport which is not favorable to companies. Thus, manufacturers are in a uncomfortable situation with increased production costs and time, which leads to growth of the prices for products and their reduced availability for the end consumers, thus influencing the market positively in a negative way.

CHALLENGE

Intense Competition Necessitates Unique Features to Attract Customers

The market target market of a sports supporter is competitive, current players are flooding the market with similar products. The threat which lies in front of the companies is that they must make some differentiation by features or innovations. In this environment, it is only possible to achieve higher goals if there is a possibility to create something that will be comfortable, technological, or designed to catch the customer’s eye.

MARKET REGIONAL INSIGHTS

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●       NORTH AMERICA

North America, the United States Sports Supporter market is robust due to high consumer spending on health and fitness. The region's focus on advanced sports technologies and active lifestyles boosts demand. Growing awareness of injury prevention and recovery drives the market, with e-commerce and pharmacies being significant distribution channels. The trend is toward high-performance, comfortable sports supporters that cater to a diverse range of athletic activities.

●       EUROPE

In Europe, diverse consumer preferences and a strong sports culture fuel the Sports Supporter market. Key markets like Germany, the U.K., and France are seeing increased adoption due to rising health consciousness and sports participation. The focus is on high-quality, durable products, supported by extensive retail networks including hypermarkets and specialty stores.

 â—       ASIA

Asia-Pacific leads in market growth, driven by high spending on health and wellness, particularly in China and India. The expanding sports culture and increasing middle-class disposable income contribute to higher demand for sports supporters. Regional trends favor affordable yet effective products, with strong distribution through e-commerce and traditional retail channels.

KEY INDUSTRY PLAYERS

Innovation and Quality Boost Sales and Enhance Competitive Edge

Top players like FUTURO, Li-Ning, and McDavid are innovating by offering high-quality, comfortable sports supporters. They focus on improving breathability and durability to enhance performance and attract more customers. Companies like ZAMST and Phiten are also expanding their product lines and investing in new technologies to stay ahead in the market. These strategies help them maintain a strong presence and meet evolving consumer needs.

LIST OF TOP SPORTS SUPPORTER COMPANIES

• FUTURO (U.S.)
• Li-Ning (China)
• LP (Taiwan)
• McDavid (U.S.)
• ZAMST (Japan)
• AQ-SUPPORT (China)
• TA LAI Jasper (China)
• STERIGER (China)
• YASCO (China)
• Phiten (Japan)

INDUSTRIAL DEVELOPMENT

June 2023, Li-Ning introduced a new range of sports supporters that are more breathable and comfortable. This latest product focuses on using better materials and designs to help athletes perform better and recover faster. This move highlights the company's effort to meet the rising demand for high-quality gear that supports both performance and comfort.

REPORT COVERAGE

This report provides a thorough analysis of the global Sports Supporter market, including sales volume, revenue forecasts, and market segmentation by type, application, and region. It highlights key industry players, competitive landscape, technological trends, and new product developments. The report also offers insights into market drivers, restraints, opportunities, and challenges.