Retail Media Networks Market Analysis, Status and Outlook By Type (Display Ads, Search Ads), By Application (Catering, Consumer Goods, Others) and Regional Forecast to 2032

RETAIL MEDIA NETWORKS MARKET REPORT OVERVIEW

The global retail media networks market size was USD 22.73 billion in 2023 and is expected to reach USD 32.71 billion by 2032, exhibiting a CAGR of 6.26% during the forecast period from 2023 to 2032.

Retail media networks are comprehensive advertising solutions that retailers offer to various brands in order to run targeted ads on digital media, including specific web addresses, e-commerce websites, applications, social media platforms and so on. The retailers who possess the vision of using their customer data to their advantage by providing them information about the business through accurate ad targeting aim towards boosting their customer engagement, revenue and market share, which further drives rapid market expansion as well as company benefit. The need for retail media networks for such market players has been greatly increased because of the proportional growth of e-commerce websites and applications available to end users, which is thanks to the digital transformation in retail industries that happened in recent years.

The retail industry really experienced a significant growth shift as more and more consumers started to opt for shopping on digital platforms instead of physical stores, be it for services or goods. Looking at the evolving trends, more and more retail companies started using their already gathered customer data files to deliver focused advertising campaigns for effective results. The growth of this practice will only increase from here, as more and more key players will realise the importance of data management, data analytics and marketing campaigns in order to propel themselves forward in terms of market share.

COVID-19 Impact: Market Growth Aided by Lockdown Restrictions

The global COVID-19 pandemic has been unprecedented and staggering, with the market experiencing higher-than-anticipated demand across all regions compared to pre-pandemic levels. The sudden market growth reflected by the rise in CAGR is attributable to the market’s growth and demand of users for e-commerce platforms such as Amazon, Alibaba, Ebay for their shopping needs due to the closure of physical stores. This led to a significantly higher engagement rate of users on such applications and websites, driving an exponential amount of growth for the sector.

LATEST TRENDS

"Shift to Data-Driven Advertising"

The transition to data-driven advertising is one of the newest and biggest developments in the retail media networks market growth. Retailers are progressively leveraging their extensively gathered existing customer information and also paying handsome amounts to gather data on potential customer lists through lead generation campaigns in order to provide highly customised and targeted ads to these users, which helps them in boosting campaign efficacy and elevating consumer interactions, finally resulting in sales.

RETAIL MEDIA NETWORKS MARKET SEGMENTATION

By Type

• Display Ads: Advertisements in a visual format, as part of a larger company campaign that appear on digital platforms and channels such as websites, applications and social media platforms are known as display ads. These advertisements are run through Google Ads in a specific format, keeping in mind a running date range and a previously decided marketing budget. These types of ads are highly successful in raising brand awareness and drawing in new viewers thanks to their eye-catching imagery, relatable or aspirable content, along with relevant messaging in order to ultimately drive sales.
• Search Ads: When users search for keywords relevant to their queries in search engines or browsers, search ads set up by businesses show up in the results. They are essential for attracting highly motivated clients or potential customers who are already looking for information related to the products or services the company offers, and are actively seeking to purchase the same, thereby increasing the conversion rates of the company. These types of ads also require a budget for which marketers choose to spend specific amounts of money to target customers using specific keywords related to the business.

By Application

• Catering: The catering and hotel industries promote their services through specifically designed and targeted advertisements that appeal to corporate or social clients, people looking for relevant business around them, and event planners by using retail media networks to target the ideal customer demographics as determined by the industry player.
• Consumer Goods: Retail media networks are used by consumer goods brands to run advertisements on retailer websites where customers are already shopping for similar type of products or the same products from different brands. These enterprises seek the help of digital advertisements to increase the visibility and awareness about their products, in order to ultimately drive a higher amount of sales.
• Others: Retail media networks are also used by other industry players who are selling their products online, mainly in sectors such as electronics, fashion, and home goods. They leverage such networks to promote their products to a larger digital audience by using focused advertising techniques on frequently visited websites and applications.

DRIVING FACTORS

"Ongoing Digital Transformation in Retail Sector"

The retail industry's continuous and ongoing digital transformation is one of the main factors propelling the expansion of retail media networks. Retailers are putting more and more effort towards digital marketing efforts on websites, applications and even developing their own systems in order to improve their advertising strategies, leverage the most of their marketing efforts and ultimately reach a wider audience which is increasingly using the web for their daily needs.

"Leveraging Advantages of Targeted Advertising Campaigns"

An important motivator for market players to adopt retail media networks is the growing need for targeted advertising efforts in order to increase overall sales. Retail media networks allow brands to leverage the ability to run targeted marketing campaigns through digital advertisements of various types to consumers based on their user data such as previous likes and behaviours, which increases engagement with different brands and boosts conversion rates of the products and services they are offering online.

RESTRAINING FACTORS

"High Costs and Less Knowledge of Digital Marketing"

Retail media networks have many benefits, but the retail media networks market growth is negatively affected by the high upfront costs of setting the networks up in order to run advertisements. Most people, especially small and medium-sized retailers lack the required knowledge on how to run such digital marketing campaigns, with inexperience in parameters such as marketing budgeting, visual assets and other similar aspects which are important to increase sales.

RETAIL MEDIA NETWORKS MARKET REGIONAL INSIGHTS

The market is primarily segregated into Europe, Latin America, Asia Pacific, North America, and Middle East & Africa.

"North America Dominates with Advanced Digital Infrastructure"

Because of its sophisticated digital infrastructure and the pre-existing e-commerce giants such as Ebay, Amazon and Walmart, North America dominates the global retail media networks market share. The country has a very high internet penetration rate because of their strong e-commerce industry, which ultimately supplements the market expansion in a major way.

KEY INDUSTRY PLAYERS

"Key Industry Players Shaping the Market through their Data-Driven Advertising Initiatives"

To improve their market position, major players in the retail media networks industry are improving their customer engagement and conversion rates by providing creative advertising solutions that are supplemented by their extensive customer data. These data-driven marketing solutions create highly personalised ads which can be used to target customers, which is a very impactful digital marketing strategy.

List of Market Players Profiled

• Alibaba (China)
• Target (US)
• Kroger (US)
• Walmart (US)
• eBay (US)
• Amazon (US)

INDUSTRIAL DEVELOPMENT

June, 2023: The retail media networks market growth experienced a revolution in the market when AI softwares and applications were introduced in the field. AI-powered data analytics offer a much detailed and in-depth understanding of consumer behaviour on the web, which helps companies in designing advertising and marketing strategies that focus on targeting potential and existing customers while constantly enhancing the efficiency of their marketing initiatives by again using AI to evaluate the effectiveness of their campaigns.

REPORT COVERAGE

This study offers a thorough analysis of the global retail media networks market share and its projected growth through the forecast period. It takes a look at many important factors such as the market size, outlook and global competitive environment on the basis of geographical area. The developmental trends in the industry are also analysed further on the basis of segmentation by type and application of retail media networks. The report therefore provides an overview of each factor that influences the market dynamics in this industry by taking into account the driving and restraining factors affecting the market globally.

While the competitive landscape section details the market share, product innovations, and strategic initiatives taken up by top companies in the industry, regional insights provide a competitive analysis of the market across the globe. The changing market scenario is highly affected by the ongoing technological developments in the fields of advertising and marketing such as data-driven campaigns, AI-powered data analysis and so on, highlighting investment opportunities for stakeholders through discussions on the impact of such advancements on market growth.