Pressure Shapewear Market Size, Share, Growth, and Industry Analysis, By Type (Male & Female), By Application (Online Sales & Offline Sales), and Regional Forecast to 2033

Last Updated: 14 January 2025

PRESSURE SHAPEWEAR MARKET OVERVIEW

The global Pressure Shapewear Market size was USD 5.141billionin 2024 andis projected to touch USD 8.480 billion by 2033, exhibiting a CAGR of 5.72% during the forecast period.

The pressure shapewear market has rapidly grown in the recent past due to increased demand for effective and comfortable shapewear. This market covers wear that is worn exclusively to ensure that it gives the body a natural desired shape as well as conforms to the body shape to give postural support. There is high demand for pressure shapewear for use in everyday wear besides post-surgery processes, hence the broad age group. The global market should also go on growing as advances in fabric and design address the trends in style and functionality.

COVID-19 IMPACT

Pressure Shapewear Industry Had a Positive Effect Due to Pandemic demand during COVID-19

The global COVID-19 pandemic has been unprecedented and staggering, with the market experiencing higher-than-anticipated demand across all regions compared to pre-pandemic levels. The sudden market growth reflected by the rise in CAGR is attributable to the market’s growth and demand returning to pre-pandemic levels.

The pressure shapewear market benefited from the COVID-19 crisis in a way because more people focused on their health and comfort during quarantine, and many wore shapewear that helped them feel comfortable but maintained pressure where needed. One segment that pleased consumers in terms of comfort was body-shaping wear, and the ability of many people to work from home during the pandemic also spurred demand. Also, further dissemination of the improved health features, such as correct posture and firm muscles, escalated the demand for pressure shapewear. It became popular during the pandemic since consumers looked for something different to wear instead of regular clothing.

LATEST TREND

" Market grows with comfort, functionality, and secondary utility"

The current developments in the pressure shapewear market reveal more comfort and fashion along with functionality. Of these, one can point out that various athletes prefer modern textiles that provide an optimal pressurization effect without creating discomfort. All these fabrics, including moisture control and stretch, are intended to make the clothes comfortable to wear all day long. Consumers are also shifting towards buying shapewear that has secondary utility in things like post-surgery and posture correction, making the market grow.

PRESSURE SHAPEWEAR MARKET SEGMENTATION

By Type

Based on Type, the global market can be categorized into Male & Female

• Male: The male portion of the pressure shapewear market is expanding throughout the years due to male consumers looking for shapewear for improved posture, better muscle support, and better body contouring. Some of the popular apparel lines for men are compression shirts and abdominal control wear to improve comfort while enhancing men’s confidence. That is why, as perception of male grooming and body shaping enhances, there will be rising demand for pressure shapewear in this segment also.
• Female: The female category continues to dominate the pressure shapewear market, and women are wearing shapewear in their daily activities to get the right body shape and support. Some of the products include waist cinchers, body shapers, and leggings, which are mainly used for slimming and correcting posture. Growing knowledge on why these shapewear products are important, as well as the comfort emphasis of such mods, has helped to improve on this segment.

By Application

Based on Application, the global market can be categorized into Online Sales & Offline Sales

• Online Sales: The pressure shapewear market has been benefiting from the convenience brought about by the online sales segment; consumers can conveniently purchase from a wide list of products. Features like comparing the prices and reading reviews, as well as easy access to global brands, thus fuel the need for shapewear. The growth of this segment has been further driven by the evolvement of online buying as a result of the COVID-19 virus.
• Offline Sales: The pressure shapewear market’s offline sales continue to be significant as customers favor buying products that they have physically tried. Departmental stores and specialty stores are examples of direct selling modes that provide physical contact with the customers. Nonetheless, conventional sales still retain their market share due to customers who prefer instant accessibility and, more importantly, the ‘feel’ of the products.

MARKET DYNAMICS

Market dynamics include driving and restraining factors, opportunities and challenges stating the market conditions.  

Driving Factors

"Market grows with rising demand for comfort-focused wellness"

Due to the rising importance that consumers place on comfort, the pressure shapewear market has experienced a boost, especially from consumers who prefer wearing garments that not only give support but are also comfortable to wear. Shapewear products are currently made from fabrics that are stretchy and breathable to enhance the usability of the products all through the day without any discomfort. It has been most significantly boosted by changes in working from home, among other things, because comfort-oriented shapewear has become vital. Also, delight is defined by consumer desire for innovative features that can enhance wellness, for instance, through shapewear that offers posture support or muscle assistance. This has deemed pressure shapewear as popular and appropriate since it enhances health as well as bringing comfort. This demand is, however, believed to persist in the future as wellness products and resulting pressure shapewear market growth.

"Market grows with rising health-conscious consumer demand"

The pressure shapewear market has been driven by increasing interest in the use of body-shaping garments and shapewear for post-surgery recovery. Consumers are gaining awareness of the benefits of using pressure shapewear for the purpose of body shaping, boosting self-esteem, and improving body posture. In addition, pressure shapewear is used more and more for the postoperative period because such garments help decrease inflammation and speed up the healing process. These dual advantages that touch on the aesthetic and health needs of people are the major pushes towards the adoption of prefabricated construction in different population groups. With such positive effects of pressure shapewear being made known by the populace, there is an increasing demand for pressure shapewear in areas that boast better/higher health consciousness.

Restraining Factor

"High prices challenge market growth despite premium benefits"

One of the strongest threats one can identify with the pressure shapewear market is the high price regime, especially for premium products. Most modern slimming wear products, especially those made from quality and healthy fabric materials or that have special health benefits, are expensive. This price limit may pose a major challenge to the attractiveness of the bottled water in the markets where buyers are mainly sensitive to price. What is more, these products are often much more expensive as compared to the conventional goods, which, in turn, do not make for the products’ popular sales. Consumers may go for a product that is substandard in terms of the support or the durability of the parts supplied. 

Opportunity

"Market growth thrives in developing countries via rising demand"

The pressure shapewear market’s great chance is its market growth in developing countries, contributed to by populations’ rising disposable income and awareness of health and figure enhancement. The societies of these regions are expanding the portion of middle-class people, and consumers are turning to wearing shapewear for both cosmetic and health enhancement needs. The opportunity to use Internet sites for sales also ensures expanding coverage in these markets. At the same time, the desire for body positiveness and better care for oneself also indicate favorable dynamics for growth. Due to the effectiveness of strategic marketing and product differentiation, pressure shapewear products can effectively satisfy the needs of different consumers in these fast-growing markets.

Challenge

"Imitations hinder market growth, highlighting premium differentiation importance"

One of the major issues centered on the pressure shapewear market is the increased threat from commodity imitations. The rise in demand for shapewear has led to more companies, including other brands and non-specialized brands, marketing their new and cheap but inferior products into the market. Said cheaper products usually do not have some of the modern conveniences like using materials that allow for breathability or pinpointed compression that the best shapewear does. Consequently there would be a tendency by consumers to go for cheaper products, hence a reluctance to purchase high-end goods. In addition, many of the identical shapewear clothing products in conventional markets might not guarantee comfort, durability, or some specific health-related benefits, which, in turn, can result in customer dissatisfaction. One issue that brands with premium quality shapewear contend with is how to position themselves and explain why their products are priced higher than, say, their generic counterparts. Additionally, the fake products have flooded the market, which affects brands and growth of the market. To overcome this challenge, the existing brand should fully concentrate on product differentiation, product quality, and marketing strategies. Consumers should also be informed about the advantages of using expensive shapewear for long-term use, as one of the ways of combating competition from cheap imitations.

PRESSURE SHAPEWEAR MARKET REGIONAL INSIGHTS

• North America

North America leads market growth driven by demand

North America accounts for the largest share of the pressure shapewear market due to its aware population, well-developed health care sector, and increased spending on health and fitness, along with the pressure shapewear market. In particular, the global demand for comfort-oriented shapewear leads to the fast-growing market, especially in the United States. The United State pressure shapewear market is a vital segment due to factors attributable to a vast and miscellaneous demographic composition and their preferences for self-care products in the country. Besides that, the favorable development of fabric materials for fashionable garments and the versatility of online selling platforms also contribute to growth in the region. Since the last 2 years, the demand for shapewear in North America has increased due to an increase in post-surgical recovery and fashion quotient. Therefore, North America is the largest and most profitable market for pressure shapewear in the world.

• Europe

Europe's market growth driven by aesthetics, health, and fitness

Europe holds remarkable pressure shapewear market share due to rising demand for shapewear products from consumers for both aesthetic and health factors. In the region, it is experiencing growth in what I refer to as body-conscious consumers who require wearing garments that provide comfort while enhancing their posture. Further, European countries especially have worn fashionable trends that adopted shapewear within daily wear. Wellness and fitness cultures are on the ascent, which increases the need for shapewear, especially for wear after the workout session. There are even new flexible technologies in fabrics and designs that add to the attractiveness of pressure product shapewear. 

•  Asia

Asia's market growth driven by urbanization and wellness trends

Asia drives the pressure shapewear market through high-growth incidences like urbanization, improving disposable incomes, and corresponding health and wellness trends. Currently, the middle class is growing in the region, and because of this, more people are using shapewear for fashion and other uses. Japan, South Korea, and China are some of the key countries particularly focused on body shaping and posture correction with increasing awareness. There is also a growing need for comfortable daily wear and outfits after surgeries. Also, the internet retail stores have extended the access to shapewear to many more people in Asia than before.

KEY INDUSTRY PLAYERS

"Market growth driven by innovation, comfort, and marketing strategies"

The pressure shapewear market is growing because key industry participants are constantly introducing new designs and materials into the market as well as developing versatile products. They have shifted their attention to increasing comfort, breathability, and product durability, as well as diversifying their product offer to correspond with variable customer requirements. Marketing activities, partnerships, and a higher reliance on the Internet continue to increase market access and demand in total.

LIST OF TOP PRESSURE SHAPEWEAR COMPANIES

• Jockey International (US)
• CWX (Japan)
• Acme-McCrary Corporation (US)
• 2XU (Australia)
• Adidas (Germany)

KEY INDUSTRY DEVELOPMENT

November 2023:Sculptshe, a leading brand in the pressure shapewear market, launched its new line of post-surgery compression garments designed to enhance recovery after procedures like liposuction and tummy tucks. This collection features advanced compression technology, targeting key areas for faster healing and reduced swelling. The garments are made from high-quality, breathable fabrics that provide comfort while offering optimal support. The release comes in response to the growing demand for pressure shapewear, particularly among consumers seeking effective recovery solutions and body contouring benefits. Sculptshe’s innovative products have been clinically tested for their effectiveness in post-operative recovery, and the brand aims to expand its market reach in the cosmetic surgery sector with this new development

REPORT COVERAGE

The study encompasses a comprehensive SWOT analysis and provides insights into future developments within the market. It examines various factors that contribute to the growth of the market, exploring a wide range of market categories and potential Applications that may impact its trajectory in the coming years. The analysis takes into account both current trends and historical turning points, providing a holistic understanding of the market's components and identifying potential areas for growth.

This research report examines the segmentation of the market by using both quantitative and qualitative methods to provide a thorough analysis that also evaluates the influence of strategic and financial perspectives on the market. Additionally, the report's regional assessments consider the dominant supply and demand forces that impact market growth. The competitive landscape is detailed meticulously, including shares of significant market competitors. The report incorporates unconventional research techniques, methodologies and key strategies tailored for the anticipated frame of time. Overall, it offers valuable and comprehensive insights into the market dynamics professionally and understandably.