Online Lingerie Market Size, Share, Growth, and Industry Analysis, By Type (Bra, Knickers & Panties, Lounge Wear, Shape Wear), By Application (Female, Male), and Regional Forecast to 2032

ONLINE LINGERIE MARKET REPORT OVERVIEW

The global Online Lingerie market size was USD 72311.95 million in 2024 and the market is projected to touch USD 121890 million by 2032, exhibiting a CAGR of 11.0% during the forecast period.

This sector known as the online lingerie market, appeal and enhancing undergarment sector for women, has been growing on the international level. The trend for purchasing them is shifting online, as more consumers are attracted by the options of ordering such products online from the comfort of their homes. Leading companies like Victoria’s secret are already stepping up their thinning of lingerie, China being the biggest market. Lingerie mostly refers to intimate apparel, but it is used in a broad sense and can include undergarments, nightwear and even sportswear for women and occasionally for men. It is getting better despite some challenges that are being experienced most of which include aspects such as getting the right size, or even putting down the price that can be charged for a product. Asia-Pacific with special focus on China is a noticeable contributor to the lingerie industry as it can also attest to the fact that lingerie shopping is now more popular than ever.

COVID-19 Impact: Lockdowns Drive Surge In Online Lingerie Market Demand

The global COVID-19 pandemic has been unprecedented and staggering, with the market experiencing higher-than-anticipated demand across all regions compared to pre-pandemic levels. The sudden market growth reflected by the rise in CAGR is attributable to market’s growth and demand returning to pre-pandemic levels.

COVID-19 did affect the online lingerie industry as sales and revenue hit low. Local restrictions inside closed physical lingerie stores through which buyers earlier gathered and shopped were replaced by ease and discounts on online services. The factories shut down and the manufacturing processes came to a standstill however e-commerce got the new pin up as discounts and easy delivery set it soaring. Thus, the calls for online lingerie emerged. This timeline is believed to continue to escalate the Online Lingerie Market growth.

LATEST TRENDS

"Lingerie Fashion Sparks Eco-Friendly, Inclusive and Tech-Driven Shopping Trends"

New trends in buying Lingerie through internet are Comfortable yet Fashionable, Bras and Panties made of environment friendly fabric. The advertisement also shows the brands are also embracing diversity by portraying the diverse people of different shapes and sizes. Also, there are exist smart underwear which can track something like body temperature or fitness level. Online shopping is all about providing an almost boutique type feel for the person that is shopping online.

ONLINE LINGERIE MARKET SEGMENTATION

By Type

• Bra: Supportive undergarments designed for breast shaping and comfort.
• Knickers & Panties: Bottom wear offering coverage and style, available in various cuts and materials.
• Lounge Wear: Comfortable and casual clothing suitable for relaxing at home.
• Shape Wear: Compression garments designed to sculpt and contour the body for a smoother silhouette.

By Application

• Female: Lingerie products tailored specifically for women's preferences and body types.
• Male: Undergarments designed to provide comfort and support for men.

DRIVING FACTORS

"Consumer Preference Shift To Premium Lingerie Boosts Market Demand"

Growth with income and especially the young population is being fueled and propelling the Online Lingerie market. This is because people are conscious of the money they spend in the market and as such, they opt to spend more and acquire high-end brands and trendy collections of lingerie. Also with the effect that there is a trend amongst people to be dressing fashionably, there is demand for lingerie that will capture these people’s fashion. This is not only applicable to women but increasingly, men also want underwear that suits the kind of clothes they prefer and the activities they engage in.

"Rising Incomes Drive Demand For Premium Lingerie Reflecting Individual Style"

Consumer preferences are changing, and people want fancy, comfy lingerie that looks good and feels nice. Especially women are into lingerie that not only supports but also looks great. Social media and online ads also play a big role in influencing what people buy, making trendy lingerie even more popular. So, the market is growing as more folks look for stylish and fashionable undergarments that suit their tastes and needs.

RESTRAINING FACTOR

"Competitive Pricing Pressure And Supply Chain Concerns Hinder Online Lingerie Market Growth"

In the Online Lingerie market, some things hold it back. Like when clothes don't fit right when you buy them online. Also, because lots of companies compete, they lower prices, making it hard for everyone to make money. People worry about where the materials come from and if workers are treated fairly. Plus, prices can change a lot because of how much it costs to make the clothes.

ONLINE LINGERIE MARKET REGIONAL INSIGHTS

The market is primarily segregated into Europe, Latin America, Asia Pacific, North America, and Middle East & Africa.

"North America To Dominate Due To Consumer Awareness And Government Support"

Europe is doing well too, with more people shopping online and good systems in place. In Asia, especially in China, lots of people are buying lingerie, helped by rules that support businesses and factories that make these clothes. Latin America and the Middle East & Africa are also starting to get into online lingerie shopping more, as people move to cities and want different things. Everywhere, people are looking for lingerie that fits everyone and is made in a nicer way that significantly increase the sale of Online Lingerie market share.

KEY INDUSTRY PLAYERS

"Big Brands Shape Trends Popular Lingerie Companies Drive Consumer Preferences And Fashion"

The key companies in the shelf stable bouillon market include the iconic players such as PVH, Victoria’s Secret, Hanesbrands, and Fruit of the Loom. These are remarkable companies that specialize in producing various types of underwear and bras especially of various styles. It’s the same reason why lots smoothes buy them and their cool ads. These brands are important because they dictate what particular styles of underwear consumer and what’s in vogue in the realm of undergarments.

List of Market Players Profiled

• Victoria’s Secret (U.S.)
• PVH (U.S.)
• Hanesbrands (U.S.)
• Fruit of the Loom (U.S.)
• Jockey International (U.S.)
• Fast Retailing (Japan)

INDUSTRIAL DEVELOPMENT

July 2023: Certain changes have occurred in the Online Lingerie industry and here, Victoria’s Secret partnered with a fabric company. Further, they are on the process of developing lingerie that is made from even more awesome materials. It is all about making the customers feel more comfortable, dressing them up in chic and dressing the planet up in green. This partnership shows that companies are focused on keeping up with what shoppers want.

REPORT COVERAGE

The report comprehensively covers the Online Lingerie market, detailing market dynamics, trends, challenges, and opportunities. It includes market sizing, segmentation, regional insights, and profiles of key industry players. With valuable information for stakeholders and investors, the report offers insights into the current state and future prospects of the Online Lingerie industry.