Custom Clothing (Made to Measure) Market Size, Share, Growth, and Industry Analysis, By Type (Coat, Skirt, Pants & Shirt), By Application (Men & Women), and Regional Forecast to 2032

CUSTOM CLOTHING (MADE TO MEASURE) MARKET OVERVIEW

The global Custom Clothing (Made to Measure) market size was USD 54.63 billion in 2023 and is projected to touch USD 120.52 billion by 2032, exhibiting a CAGR of 9.19% during the forecast period.

The custom clothing (made to measure) market has turned out to be a lucrative niche within the fashion space, as there are consumers who prefer to wear garments made, especially for them, as per their measurements. This market grows because of various technologies that have emerged enabling accurate fittings as well as the superior features of fabrics enhancing customer satisfaction. Also, with more people being aware of sustainable practices and ethical fashion, custom clothing grew in demand since consumers demand more quality rather than quantity. This means that the made-to-measure market is expected to grow very fast and attract many consumers who range from those looking simple to those needing office wear.

GLOBAL CRISES IMPACTING CUSTOM CLOTHING (MADE TO MEASURE) MARKET COVID-19 IMPACT

Custom Clothing (Made to Measure) Industry Had a Negative Effect Due to demand drops during COVID-19 Pandemic

The global COVID-19 pandemic has been unprecedented and staggering, with the market experiencing lower-than-anticipated demand across all regions compared to pre-pandemic levels. The sudden market growth reflected by the rise in CAGR is attributable to the market’s growth and demand returning to pre-pandemic levels.

The pandemic of COVID-19 brought about tremendous effects on the custom clothing (made to measure) market, causing a huge drop in demand since every lockdown and social distancing practices hailed by people made them more conscious about comfort than style. Lockdown restructuring caused many tailoring businesses to face operational challenges such as disruptions in supply chains and in fitting clients physically, which led to fewer sales and even closure of businesses. Furthermore, the global economic recession that was faced made consumers reduce spending on non-essential items, which also added pressure on the market. In this way, the custom clothing segment also felt the impact, as it found itself in the difficult position of adjustment to the running very high waves of changes in the customer population.

LATEST TREND

"Market growth in custom clothing increases due to digital innovations"

Several innovative changes are taking place in the custom clothing (made to measure) market, and there is a noticeable emphasis on digitalization and virtual fitting technology. Many brands have embraced technologies such as 3D body scanning and augmented reality to enhance the experience of customers, allowing them to picture themselves with the clothes even before buying them. This trend tends to work also because of the fitting aspect of any apparel being offered and the increasing demand for personalized and convenient ways of doing shopping. Consequently, consumers are adopting the wearing of custom clothing due to the influence of technology, making it simpler to wear custom-made clothes.

CUSTOM CLOTHING (MADE TO MEASURE) MARKET SEGMENTATION

BY TYPE

Based on Type, the global market can be categorized into Coat, Skirt, Pants & Shirt

• Coat: Comprising made-to-measure coats, the custom clothing market is on an upward trajectory as consumers crave functional and stylish outerwear. Whether it is a business coat or a winter overcoat, a tailored coat does encourage some design alterations, such as the type of fabric, color, and cut. This exemplifies the existing trend where contemporary consumers demand high-quality, well-made clothing that is not limited to the season.
• Skirt: The made-to-order skirt sector is on the rise as women look for fitted styles that aid their self-expression indiscriminately. Custom skirts are available in a wide range, from a traditional pencil skirt to an A-line maxi skirt, allowing the customer to opt for the material, width, and other elements as per their choice. Thus, this proves the growing need for stylish and good-fitting options available for women.
• Pants: The rising trend of custom pants can be their capacity to fit an individual perfectly without any or resolving fitting challenges common with many people. This segment encompasses various types of pants, including tailored trousers, casual chinos, and joggers, all with a variety of materials and finishing options available. Every design undergoes a radical change as the focus shifts to comfort, especially with skinny-fit trousers; thus, the introduction of tailored trousers is a perfect balance of the two extremes.
• Shirt: There is a unique aspect to which the custom shirt market regards the richness of personal expression and custom fit whereby clients can conceptualize and design shirts of their own. As a result, custom and exquisite fitted shirts can be made for formal and casual wear, making room for various designs of collars and cuffs irrespective of the materials used. Growing demand for creativity in designing clothes with clothing becoming more interactive for its consumers is duly noted in these cases.

BY APPLICATION

Based on application, the global market can be categorized into Men & Women

• Men: The men’s section of the custom-made clothing market is on the rise because more and more men demand fitted clothing that is comfortable yet stylish. Tailor-made suits, tops, and slacks are ideal for adjustments, and unique designs fit all professionals and fashion lovers. This illustrates a positive change in the provision of clothing solutions for men addressing their desire for fashion and easy dressing.
• Women: The women’s section of the custom-made clothing market is also growing at a fast pace, supported by the increase in the need for customized apparel that recognizes body shapes and personal preferences. Tailor-made men’s dresses, waist dresses, and blouses for women layer each with the essence of the individual and her measurement. This evolution also demonstrates the growing demand for women’s fashion ranges for the acquisitive modern woman, one who wants stylish clothing that does not restrict her movement.

MARKET DYNAMICS

Market dynamics include driving and restraining factors, opportunities and challenges stating the market conditions.                          

DRIVING FACTOR

"Market growth stems from consumers' experience focus"

One of the key growth drivers for the custom clothing (made to measure) market is the attitude of consumers favoring the experiences in relation to clothes rather than the actual goods. Consumers are no longer willing to accept the same old clothes that do not leave any impression on them; they want distinct pieces that embody their sense of style. Because of this tendency, brands have started to develop ways to produce such products electronically, which improves the loyalty of the consumers towards the brand.

"Market growth is driven by technology"

The made-to-measure world order is being revolutionized through technological advancements with the introduction of 3D body scans and other virtual fitting technology. These features make it possible to take better measurements and eliminate the hassle that comes with searching for the correct sizes and fittings, therefore shortening the time spent on custom-made wear. Consequently, there is a larger share of the population willing to purchase bespoke clothes, which accelerates the growth of the market.

RESTRAINING FACTOR

"Market growth is limited by consumer unawareness of custom clothing"

One key limiting aspect for the Custom Clothing (Made to Measure) Market Growth is the general consumer unawareness and miscomprehension of dresses made in a shave-fitted form. The wider masses, especially potential buyers, do not know what custom-made clothing is all about and are likely to think it is costly or impractical. The extreme consumer ignorance may stunt the growth of the market since many such brands cannot afford to take so much time in educating the consumers and even expanding their reach.

OPPORTUNITY

"Market growth driven by sustainable fashion trends in custom clothing"

As the Custom Clothing (Made to Measure) Market reveals experts forecast a strategic shift to new business standards through sustainable fashion trends. They attended to individual customers’ needs and understood, at the most, each person’s context fashioned for themselves. Sustainable practices tend to put into consideration these aspects as the so-called fast fashion almost becomes the main source of revenues but wasted resources. Custom clothing can customize and enhance a person’s wardrobe without negatively impacting the environment if the clothing is appropriate. As society increasingly embraces the sustainability concept, not only do the customers buy the product but also the values associated with it.

CHALLENGE

"Market growth hindered by high production costs in custom clothing"

Custom Clothing (Made to Measure) Market as tailoring services faces the challenge of production costs, which are quite high due to the nature of the products. For example, the tailoring of bespoke suits requires accurate measurements and high-quality fabrics and costs a lot due to the finishing works. Such factors can discourage many consumers who otherwise would have wanted to try this product when there are more reasonable priced options. Thus, the quality/price ratio is very important, and brands are looking for ways to be cost-effective while ensuring quality customer service.

CUSTOM CLOTHING (MADE TO MEASURE) MARKET REGIONAL INSIGHTS

●       NORTH AMERICA

North America drives market growth through innovation

The custom clothing (made to measure) market is majorly influenced by North America owing to the available potential customers, high technology, and the increase in demand for fashion wear. The United States Custom Clothing (Made to Measure) Market significantly adds to this factor, as it has a well-established fashion and lifestyle culture that appreciates individualism and custom-made options. In addition, the advancement of digital fitting technologies and innovations in customization platforms has increased consumer interaction, which has in turn boosted the market. Hence, there is no doubt that in the region, the orientation of trends and the advances in custom clothing are at the forefront.

●       EUROPE

Europe's emphasis on quality and customization drives market growth

With its age-old tradition of tailoring practices, especially in nations such as Italy and France famous for their exquisite custom-built outfits, Europe holds a remarkable Custom Clothing (Made to Measure) Market Share. With its patronage for eco-fashion and ethical practice, the region appeals to consumers who want tailor-made garments that are also eco-friendly. In addition, due to the evolution of the fashion business, which has gone digital, there have been creative ways of enabling customers to personalize products, which has also made it easier and more appealing to many. All in all, thanks to Europe’s emphasis on quality and customization, the growth of the made-to-measure market is ongoing.

●       ASIA

Asia's craftsmanship and technology advancements drive market growth

The Made-To-Measure Clothing (Custom Clothing) Market in Asia is spurred by the extensive available materials and craftsmanship of its people. This is especially true for the case of countries like India and China, which are home to a number of craftspeople engaged in making customized fitted clothing. The region is observing a rise in spending power as well as changes in fashion, increasing the consumption of well-fitting and high-end clothing. Furthermore, improvements in technology, for example, the introduction of the online customization platforms and the 3D fitting solutions, are boosting consumer interaction and reach. Considering this rising appetite for fitted wear, Asia will be an important region in the custom-made garment market.

KEY INDUSTRY PLAYERS

"Interactive experiences and marketing boost market growth"

The Custom Clothing (Made to Measure) Market, by providing a more interactive shopping experience and virtual fitting and customization capabilities, the key market players are impacting the market significantly. It combines their eco-friendly materials and practices that many consumers are buying into. Furthermore, the use of influencer marketing and upgraded digital services is helping in brand awareness, creating an upsurge in demand for customized clothes among various age groups.

LIST OF TOP CUSTOM CLOTHING (MADE TO MEASURE) COMPANIES

• Measure&Made (U.S)
• L and K Tailor (China)
• Spier&Mackay (U.S)
• Kutesmart (China)
• Proper Cloth (U.S)

KEY INDUSTRY DEVELOPMENT

September 20, 2023: Indochino announced the launch of its new fully customizable men's suit, which includes an innovative 3D fitting technology. This advancement allows customers to design their suits with precise measurements, ensuring a perfect fit. The new technology aims to enhance the customer experience by reducing fitting time and increasing personalization options.

REPORT COVERAGE

The study encompasses a comprehensive SWOT analysis and provides insights into future developments within the market. It examines various factors that contribute to the growth of the market, exploring a wide range of market categories and potential applications that may impact its trajectory in the coming years. The analysis takes into account both current trends and historical turning points, providing a holistic understanding of the market's components and identifying potential areas for growth.

This research report examines the segmentation of the market by using both quantitative and qualitative methods to provide a thorough analysis that also evaluates the influence of strategic and financial perspectives on the market. Additionally, the report's regional assessments consider the dominant supply and demand forces that impact market growth. The competitive landscape is detailed meticulously, including shares of significant market competitors. The report incorporates unconventional research techniques, methodologies and key strategies tailored for the anticipated frame of time. Overall, it offers valuable and comprehensive insights into the market dynamics professionally and understandably.