Commercial Massage Chair Market Size, Share, Growth, and Industry Analysis, By Type (Full Body Massage Chairs & Upper Body Massage Chairs), By Application (Offline & Online) and Regional Forecast to 2032

COMMERCIAL MASSAGE CHAIR MARKET REPORT OVERVIEW

The global Commercial Massage Chair Market size was USD 1606.6 million in 2022 and the market is projected to touch USD 2302.5 million in 2032, exhibiting a CAGR of 5.2% during the forecast period.

It is expensive equipment that is specially designed to perform ergonomic features that are suitable for commercial establishments, including spas, gyms, or any mammas Parlors. Many models have optional features such as the ability to choose a massage programme, warm-up of the cabin, and zero-gravity positions that help to achieve a maximum effect and create the most comfortable conditions for relaxation. This chair focuses on the high usage of commercial furniture, as it is strong and made from high-quality material that cannot be easily damaged, yet it has a classy look.

COVID-19 Impact: Market Growth Accelerated due to Increased Health and Wellness Awareness

The global COVID-19 pandemic has been unprecedented and staggering, with the market experiencing higher-than-anticipated demand across all regions compared to pre-pandemic levels. The sudden market growth reflected by the rise in CAGR is attributable to market’s growth and demand returning to pre-pandemic levels.

The pandemic positively affected this market due to the focus on products concerning health and wellness. In the wake of COVID-19 and due to subsequent lockdown measures, more people have been compelled to spend a considerable amount of time indoors; hence, there is growing appreciation for the design of a home as a refuge. This upsurge in demand was however compounded by the need to have comfort and ease all that due to the pandemic.

LATEST TRENDS

"Use of AI and Machine Learning Algorithms to Propel the Market Growth"

The new patterns being observed in this market are its use of AI and machine learning algorithms for creating specific preferences based on the physical attributes of the users. Such extra attributes as eco-friendliness and sustainability are also noticeable; this is due to the increased people’s awareness of the environment. For example, more advanced versions like 4D and 5D massage capabilities that let the massage devices provide more powerful and accurate movements are being developed. 

COMMERCIAL MASSAGE CHAIR MARKET SEGMENTATION

By Type

Based on type the market can be categorized into Full Body Massage Chairs & Upper Body Massage Chairs

• Full-body massage chairs: Provided neck-to-foot kinds of massages. May require several massages, hot stones, and the option of a zero-gravity position. Playback is generally higher because it often incorporates more advanced features and covers much of the material. 
• Upper-body massage chairs: It concerns the neck, shoulders, back, and at times the arms. It usually involves easy to mid-range massage and is quite often combined with heat treatment. Tends to cost less than others, appealing to the buyer with marginal buying power. 

By Application

Based on application the market can be categorized into Offline & Online

• Offline: Available through drug and specialty stores, department stores, and other stores like wellness stores. Enables the clients to sit on and feel the intended chairs before making an order for them. Face-to-face communication with the salespersons for product advice and guidance on their functions. 
• Online: Several of which may be found on online shopping hubs, company websites, as well as focused e-stores. This refers to the convenience that can be obtained from home shopping with specific product descriptions, customer testimonies, and simulations. It focuses on digital marketing and SEO and also incorporates the use of social media to cover the largest possible market. 

DRIVING FACTORS

"Rising health and wellness Awareness to Expand the Market "

One of the key driving factors of Commercial Massage Chair Market growth is Rising health and wellness Awareness. Higher awareness levels of the need for massage therapy with respect to physical as well as mental health led to the requirement for these massage chairs. 

"Technological Advancements to Advance the Market "

The developing trends in massagers or massage chairs, such as smart applications, four-dimensional or five-dimensional massage, and AI and network applications, can meet the recognition of the IT-sensational consumer group and the demands of enterprises for efficient, personalised, and easy-to-use therapeutic equipment. 

RESTRAINING FACTOR

"High Cost to Pose Potential Impediments on this Market "

One of the biggest challenges that currently limits the growth of this market is cost. There are also expensive options for different sophisticated techniques and additional options for massage chairs, and thus the prices for these models can become high, which can scare potential buyers, including representatives of small businesses or ordinary people who want to save their money.

COMMERCIAL MASSAGE CHAIR MARKET REGIONAL INSIGHTS

The market is primarily segregated into Europe, Latin America, Asia Pacific, North America, and Middle East & Africa.

"North America to Dominate the Market due to its ""Strong Healthcare System"

North America has emerged as the most dominant region in the Commercial Massage Chair Market share because of its strong healthcare system, higher per capita income, and increased health-conscious population. A strong retail infrastructure, both online and offline, helps a buyer easily obtain a good range of massage chairs; high investment in research means constant innovation and the addition of the latest features. And also, through the strategic marketing efforts undertaken and performed by the major players in the market, product visibility and consumer interest also get an added boost. 

KEY INDUSTRY PLAYERS

"Key Players Transforming the Commercial Massage Chair Market through Quality Production "

Due to fairness and standardisation of business practices and commitment to quality production and supply, key industrial players exercise monopolistic influence on commercial massage chairs through product innovations, distribution, and strategic marketing. They invest a lot of capital in research to incorporate new technologies into their products, like artificial intelligence in massage programmes, zero-gravity recline, and designs that can suit different consumer myographic. Organised with well-established brand images and REC's reputation, consumers’ confidence and loyalty lead to the sale of RECs online as well as through traditional outlets. Furthermore, they are the pioneers and sometimes steer the development of these designs and functionalities in other players’ industries.

List of Market Players Profiled

• Panasonic (Japan)
• Osaki (Japan)
• Human Touch (U.S.)
• OSIM (Singapore)
• Family Inada (Japan)

INDUSTRIAL DEVELOPMENT

2024: OSIM has rolled out another assortment of chairs equipped with far superior robotic arms that replicate the stoke of a masseuse. These arms can offer greater reach within the muscles, access the deeper layers, and provide options for the application of more or less pressure as opposed to the rollers of the ordinary massage chair.

REPORT COVERAGE

This report is based on historical analysis and forecast calculation that aims to help readers get a comprehensive understanding of the global Commercial Massage Chair Market from multiple angles, which also provides sufficient support to readers’ strategy and decision-making. Also, this study comprises a comprehensive analysis of SWOT and provides insights for future developments within the market. It examines varied factors that contribute to the growth of the market by discovering the dynamic categories and potential areas of innovation whose applications may influence its trajectory in the upcoming years. This analysis encompasses both recent trends and historical turning points into consideration, providing a holistic understanding of the market’s competitors and identifying capable areas for growth.

This research report examines the segmentation of the market by using both quantitative and qualitative methods to provide a thorough analysis that also evaluates the influence of strategic and financial perspectives on the market. Additionally, the report's regional assessments consider the dominant supply and demand forces that impact market growth. The competitive landscape is detailed meticulously, including shares of significant market competitors. The report incorporates unconventional research techniques, methodologies and key strategies tailored for the anticipated frame of time. Overall, it offers valuable and comprehensive insights into the market dynamics professionally and understandably.