White Label Cosmetics Market Size, Share, Growth, and Industry Analysis, By Type (Skin Products, Hair Products, Body Products, Suncare Products, and Others), By Application (OEM and ODM), and Regional Forecast to 2033

Last Updated: 15 January 2025

WHITE LABEL COSMETICS MARKET OVERVIEW

The global white label cosmetics market size was USD 0.88 billion in 2024 and is projected to touch USD 1.59 billion by 2033, exhibiting a CAGR of 7.11% during the forecast period.

White Label Cosmetics are basically, beauty and personal care products that are produced in one company brand whereas they are marketed, sold, and distributed in another company’s brand. It provides businesses accessed and involved in the cosmetics market like salons, beauty social media stars, and retail companies to easily get a foothold in the market and start selling cosmetics without spending a high amount of money, time, and effort on formulating, researching, and constructing production facilities.

The benefits associated with white label cosmetics embrace; time to market, cost factors and risks. Manufacturers can instead concentrate on the development of the products and their design, envisioning strategies, and advertising strategy rather than on Spanning the production process and legal hurdles. But since the same products can be offered to different brands, it is important for brands to take other dimensions such as packaging, branding, and marketing strategy to the next level in a highly competitive environment. Since consumers are now more mindful of what they are using and conscious about sustainable and vegan products, many white label manufacturers provide formulation that caters to these markets to gain market share.

COVID-19 IMPACT

White Label Cosmetics Industry Had a Negative Effect Due to Delays in Product Launches during COVID-19 Pandemic

The global COVID-19 pandemic has been unprecedented and staggering, with the market experiencing lower-than-anticipated demand across all regions compared to pre-pandemic levels. The sudden market growth reflected by the rise in CAGR is attributable to the market’s growth and demand returning to pre-pandemic levels.

In the early stage, fluctuating supply chain and manufacturing constraints such as lockdown, a shortage of workforce, and limitation on the movement of goods across borders were common. White label manufacturing firms experienced a problem of lack of packaging materials and some raw materials which affected the new product release significantly. Also, there has been a reduction in the overall requirements of makeup products because there is no need for makeup with remote work, wearing masks and low-profile events.

On the other hand, the pandemic provided white label cosmetics brands with new prospects because, during the pandemic, the use of the internet for purchasing, personal care, and cleanliness increased. The rise in the usage of personal care products such as skincare, hand sanitizers made white label manufacturers to add more variants in their portfolio. First, the smaller brands used white labeling to be able to shift a production line easily and launch other products they deemed appropriate for the market without the need to set up their manufacturing facilities. Due to this flexibility, the new and the existing brands were able to grow within this new beauty system initiated by the pandemic.

LATEST TREND

"Personalized Beauty Products to Drive Market Growth"

There have been notable developments in the market which has the potential to boost the white label cosmetics market share. People are now going for customized products that fit their specific requirements, color and skin type especially in the cosmetic industry. White label manufacturers are adapting by developing versatile concentrations of formulation and adaptable brand portfolio that can offer varied choices that address individuality like the skin routines, range of skin tones, and choice of scents.

WHITE LABEL COSMETICS MARKET SEGMENTATION

By Type

Based on Type, the global market can be categorized into Skin Products, Hair Products, Body Products, Suncare Products, and Others.

• Skin Products: This category ranges from cleansers, moisturizers, serums, toners all intended to care for the skin, treat skin conditions such or aging as well as brighten the skin and improve skin’s elasticity. They are prepared for specific skin and may either be for oily skins, dry skins or sensitive skins.
• Hair Products: This category encompasses cleansers, treatments, serums, and styled product that promise to wash, condition, nourish, repair, and style the hair. This is a nice place to introduce all of the problems you can solve with your products; you can name it for different types and hair textures. At the same time, there is a trend towards the use of end products that do not contain sulfates, silicones and natural components.
• Body Products: Some types of body provisions are the body washes, lotions, scrubs and creams they wash, soften, clean, scrub and feed the body skin. Some of the skin problems they provide solutions include, dry skin, cellulite and skin discoloration. The tendencies of recent years are connected with the usage of natural products, aromatherapy effect, ecological design.
• Suncare Products: These are products intended to guard the skin against damaging ultraviolet radiation and include sun block lotions, sun protection creams, and after Sun treatment lotion. It helps to reduce the risks of skin burn, early signs of skin aging and skin cancers. 

By Application

Based on application, the global market can be categorized into OEM and ODM.

• OEM (Original Equipment Manufacturer): An OEM manufactures goods or parts according to a buyer’s dimensions and characteristics. The client company then take the finished product, package it and sell it as their own. That way, brands centralize design and can benefit from specialized producers that provide optimal manufacturing solutions.
• ODM (Original Design Manufacturer): An original equipment manufacturer is a company that is involved in the design, development and production of products that are then customized by other firms. They are available for brands to choose and have some features such as packaging and logo to be made by the company themselves. 

MARKET DYNAMICS

Market dynamics include driving and restraining factors, opportunities and challenges stating the market conditions.      

Driving Factors

"Low Barrier to Entry to Boost the Market"

There are several elements inspiring the white label cosmetics market growth. White label manufacturing means that any enterprise can come to market with cosmetic-line products within a short period, with the added advantage of not having to invest in research, development, and manufacturing facilities that would be very costly when having to be established from scratch. This makes starting in the beauty market relatively low-risk for small businesses, entrepreneurs and influencers, influencers. White label cosmetics make it possible for brands to easily adapt to continuously evolving trends in the beauty industry. It is easy for firms to introduce new products in the market to meet existing trends or needs without going through long product development process.

"Direct-to-Consumer (DTC) Sales to Expand the Market"

Technological advancement specifically online shopping has enhanced easy distribution and marketing of white label cosmetics. Most small brands use social media and e-commerce to access the large worldwide market thereby increasing the demand for products that are ready to launch into the market.Such products are more popular than standard brands because they are cheap and reliable. Larger retailers and beauty chains are offering more and more exclusive brand aimed to capture this demand, and the attractiveness of white label production.

Restraining Factor

"Lack of Product Differentiation to Potentially Impede Market Growth"

Due to the fact that most white label cosmetics bear formulations that are available to all brands it even becomes tough to differentiate between one cosmetic and another. Such an approach can result into market oversaturation and creates challenges to the individual brand identity development. White labels products arrive with set recipes, creating problems to variation and differentiation. While white label solutions might be tightly controlled and not as customizable to brands’ needs as in-house product development might be, benefits such as the supply of a proprietary formula are significant for brands that consider outsourcing production.

Opportunity

"Eco-Friendly Beauty Products to Create Opportunity for the Product in the Market"

In recent years consumer awareness of the environmental issues has led to demands of products that are clean, vegan and non-cruelty free and even eco-friendly packaging. White label manufacturers that have green solutions allow brands to tap into this trend without having to invest in research or facilities. In essence, ready sustainable products placed in the market offer manufacturers of these durable commodities fresh brands to enter a new market.

Challenge

"Increasingly Saturated Market Could Be a Potential Challenge for Consumers"

The main challenge that propels the formulation of a new product is that as the market is flooded by many brands it becomes hard to make a distinct one. The modern consumer is like more sophisticated, looking for new products and what he wants is not just an immediate differentiation of the common formulas now on the market. Also, with heightened developments in customization and formulation of the product by some giants, the white label brands may feel the pinch. To address this, white label manufacturers need to come up with newer solutions, involve the latest in customization and various products that should help brands stay crispy on the shelf.

WHITE LABEL COSMETICS MARKET REGIONAL INSIGHTS

• North America

North America is the fastest-growing region in this market. The United States white label cosmetics market has been growing exponentially owing to multiple reasons. The white label cosmetics market in North America has been steadily increasing year by year due to increased popularity of independent beauty companies, influencer-powered companies, and private label retail brands. Consumers are hooked on clean beauty products, vegan products, and environmentally friendly packaging with people willing to go for truth in labeling and proper treatment of workers. Brand launch and sales depend heavily on electronic commerce and social sites. Other dynamics that also help expand the market are innovation in personalization as well as convergence on niche products.

• Europe

The white label cosmetics in Europe has attributed high demands for natural, organic and environment friendly products. Legal requirements and customer demand for premium goods that are environmentally friendly and produced through non-sweatshop labor define the nature of the market. Currently, the sellers and small brands and designers mostly depend on the white label products to launch their unique products in the market. This means that the leading countries of interest include Germany, France, and the United Kingdom with emerging demand for sustainable packaging products and cruelty-free products. They add that rising trends associated with the European regimen of skincare and healthy lifestyles also contribute to heightened call for the products market.

•  Asia

The Asia Pacific white label cosmetics market is expected to grow swiftly owing to increased middle-income consumers, steady urbanization and the influence of K-beauty and J-beauty productions. OEM countries such as China, South Korean and Japan have dominated the market especially with their Skin care and make up products. Ever rising customer expectations to access cheap and quality products has prompted many emerging generations to contract white label manufacturers. Furthermore, e-commerce platforms facilitate the dissemination of new brands to indeed a large population.

KEY INDUSTRY PLAYERS

"Key Industry Players Shaping the Market Through Innovation and Market Expansion"

Key industry players are shaping the white label cosmetics marketplace through strategic innovation and market expansion. These companies are introducing advanced techniques and processes to improve the quality and performance of their offerings. They are also expanding their product lines to include specialized variations, catering to diverse customer preferences. Additionally, they are leveraging digital platforms to increase market reach and enhance distribution efficiency. By investing in research and development, optimizing supply chain operations, and exploring new regional markets, these players are driving growth and setting trends within the white label cosmetics.

LIST OF TOP WHITE LABEL COSMETICS COMPANIES

• Oratech [Israel]
• HAS Cosmetics [Turkey]
• PHB Ethical Beauty [U.K.]
• Alchemist Labs [U.S.]
• Madara Cosmetics [Latvia]

KEY INDUSTRY DEVELOPMENT

March 2023: L'Oréal took significant strives ahead in the white label cosmetics marketplace. They recently developed Customizable Skincare Serum. This adaptable skincare finisher allows brands to deliver tailored solutions according to the consumer’s skin type and problems. Sephora’s Essence base formula which was developed under L’Oréal’s white label has the following active ingredients: hyaluronic acid, Vitamin C it begins by focusing on skin hydration. The project of the product enables different beauty brands wishing to capitalize on the up-and-coming market on personalized skincare to easily brand and customize the product.

REPORT COVERAGE

SWOT analysis is presented in this work at a high level, and helpful recommendations regarding further evolvement of the market are considered. This paper takes an opportunity to review and discuss the market segments and possible applications that have the potential to influence the market growth in the future years. The work uses both, the data regarding the modern state of the market and the information on its evolution to identify the possible development trends.

 The white label cosmetics with better portability is expected to gain high growth rates due to better consumer adoption trends, increasing application areas, and more innovative product developments. Yet, there might be some problems like, for instance, the shortage of raw materials or higher prices for them However, the growing popularity of specialized offerings and tendencies towards enhancing quality foster the growth of the market. All of them are progressing through technology and innovative strategies in developments as well as in supply chain and market. Due to changes in the market environment and growing demand for variety, the white label cosmetics has a promising development since it constantly develops and expands its application.