White Beer Market Size, Share, Growth, and Industry Analysis, By Type (Weissbier, Witbier and Others), By Application (Online Sales and Offline Sales), and Regional Forecast to 2032

Last Updated: 08 January 2025

WHITE BEER MARKET OVERVIEW

The global White Beer market size expanded rapidly XX in 2024 and is projected to grow substantially XX by 2032, exhibiting a prodigious CAGR XX during the forecast period.

White Beer, also known as Witbier in the Dutch language, is one of the specialty beers which are produced in belgium style popularly known as the white beers: which are pale, cloudy and often before the backdrop of summer beers. It has a tendency to brew and combine certain ingredients, which makes it completely different from the rest of the brands of beer. A white beer has the color of a pale yellow to golden trot and has cloudy formation which is owed to yeast as well as wheat proteins which have not undergone filtration. It has a creamy light tinge of white foam, which is thick and filled with bubbles.

GLOBAL CRISES IMPACTING WHITE BEER MARKETCOVID-19 IMPACT or RUSSIA-UKRAINE WAR IMPACT or ISRAEL-HAMAS WAR IMPACTCOVID-19 IMPACT

White Beer Industry Had a Negative Effect Due to Decline in On-Premise Consumption  during COVID-19 Pandemic

The global COVID-19 pandemic has been unprecedented and staggering, with the market experiencing lower-than-anticipated demand across all regions compared to pre-pandemic levels. The sudden market growth reflected by the rise in CAGR is attributable to the market’s growth and demand returning to pre-pandemic levels.

When the pandemic confined people at their homes and avant breathed the social distance concept, businesses like bars, restaurants, and pubs became vulnerable. Hoegaarden, for instance, has many drinkers in social places, thus through shuttering of these locations on-trade sales went down.

LATEST TREND

"Growing Popularity of Craft Beer to Drive Market Growth"

Specifically, white beer belongs to the craft beer segment, including Belgian style witbiers White beer is the kind of beer that is gaining popularity together with other craft beers. The number of patrons seeking a different product, essentially a niche beer, is on the rise and white beer is expected to fill a gap in the craft beer category since it’s not only flavourful but also light. Since most microbreweries and craft brewers have begun trying out new blends and variations of the white beer, this beer type has recently been associated with the artisanal/small batch craft beer industry.

WHITE BEER MARKET SEGMENTATION

BY TYPE

Based on Type, the global market can be categorized into Weissbier, Witbier and Others.

• Weissbier- Weissbier is a standard German variety of wheat beer brewed exclusively from the combination of malted barley and wheat. It usually contains a particular yeast character which produces attributes of fruitiness and spiciness, including banana and clove..
• Witbier-  Belgian White, also known as Witbier, is a beer made from pale malt which includes a proportion of wheat in addition to some barley and usually has added spices to incorporate elements of coriander or even orange peel and occasionally other flavoring botanicals. It contains unmalted wheat which gives it its cloudy finish.

BY APPLICATION

Based on application, the global market can be categorized into Online Sales and Offline Sales.

• Online Sales- Most breweries and beverage retailers have created online stores, through which they can sell white beer to the consumer. This model helps brands to avoid using the conventional retail methods and sell products at a better rate.
• Offline Sales-  White beer can be bought frequently in most supermarkets and grocery shops. These establishments generally carry regular white beer brands that include big bottles imported from Belgium such as Hoegaarden plus locally brewed craft white beers too.

MARKET DYNAMICS

Market dynamics include driving and restraining factors, opportunities and challenges stating the market conditions.                

DRIVING FACTORS

"Health and Wellness Trends to Boost the Market"

A factor in the White Beer market growth is the Health and Wellness Trends. Amid shifting consumer preferences towards a more healthy lifestyle and less inclination towards alcohol, consumers are now seeking products that are lighter and even alcohol –free white beer. These options make it possible for people to have the touch of white beer which doesn’t have the health implications of a relatively high alcohol content and therefore can be preferred by health conscious individuals.

"Preference for Premium and Craft Beverages to Expand the Market"

The current trend observed in the beverage industry to some extent is the trend of premiumization, when clients are ready to pay for more expensive and better-quality beverages. White beer not only is informed by such strategies but also is more easily considered as a premium offering when coming out of an existing craft brewery or through an innovative spin. Therefore, it is slowly becoming fashionable among refined consumers who look for differentiated and craft beers. Because of this, consumers are shifting from the normal beers to specialty beers that provide distinct beer drinking experiences. This is because white beer has refreshing under tastes of fruitiness and spiciness as well as an excellent complement with foods, all of which adequately position this beer for success in this expanding market of specialty beers.

RESTRAINING FACTOR

"Health Concerns and Alcohol Consumption Trends to Potentially Impede Market Growth"

This is because new age consumers are lean-ing more towards healthy products and alcoholic products such as beer is being phased out. These perceptions as a result influence some consumers to modify their lives by avoiding alcohol such as white beer plus maintaining a healthy liver impacts directly the market for white beer and other beers. Since there is demand for non-alcoholic beers with the general public drinking more but opting for beers and other non alcoholic beverages that do not have the negative impacts. Since white beer is brewed as an alcoholic beer it may be in a fix as new trends toward other non-alcoholic beers increases.

OPPORTUNITY

"Increased Socializing and Beer Culture To Create Opportunity for the Product in the Market"

Beer festivals have become common occasions, tasting events are steady, and beer and food pairing dinners are also getting more common, particularly in countries that extensively cover beer consumption. These events would look at enabling the consumers to touch and feel the white beer and get to know more concerning the product within these social occasions. With the craft beer markets growing, these events present ways for white beer brands to promote their brews and interact with beer consumers. Beer tourism is on the rise, consumers want to visit breweries, beer gardens, and local taverns; in this way, white beer brands may partner with these travel-based trends by releasing novelty products or limited releases tied to the geography of a particular city or the occasion of a particular celebration.

CHALLENGE

"Changing Consumer Preferences Could Be a Potential Challenge for Consumers"

As the public starts to become more health conscious some are consuming less alcohol or turning to alcohol-free productions. Thus, the white beer’s competitor pressure comes from the rising need for light or non-alcoholic beers and ciders, other alcoholic products such as alcoholic seltzers and flavored spirits. The effect of increased craft beer consumption and extremity in beer styles including IPAs and stouts might help to detract focus from traditional beer styles including white beers. Fluctuations in customers’ preferences may force white beer to give up market share to other products particularly in the market segment where young customers dominate.

WHITE BEER MARKET REGIONAL INSIGHTS

•   NORTH AMERICA

Although white beer is slowly making introductions in North America with more focus in the United States and Canada it cannot be compared to traditional beers such as lager or IPA. But the new era of costlier beers such as craft beer and lighter and refreshing beers have led to a demand for white beer in North America.

• EUROPE

Europe has emerged as the most dominant region in theWhite Beer market share due to a convergence of factors that propel its leadership in this dynamic industry.  At the moment Europe is the largest market for the white beer and more specifically regions of Belgium and Netherlands who are largely credited for the brewing and consumption of the white beer. While Europe tasting white beer also called wheat beer or witbier is very widespread, and is liked a lot in such countries as Belgium, Germany, and the United Kingdom.

• ASIA

There is an increasing market for beer in the Asia Pacific region, but white beer has some problems in the process of popularization. Larger beers and other traditional beers check this region as the favorite type of beer among the people. Nonetheless, as global trends for beer are shifting, white beer may start to experience growth, especially in certain Asian-Pacific markets, including urban centers where a new consumer trend towards craft and premium beers is emerging.

KEY INDUSTRY PLAYERS

"Key Industry Players Shaping the White Beer Market Through Innovation and Market Expansion"

Key enterprise players are shaping the White Beer marketplace through strategic innovation and marketplace growth.  Different leading breweries are not relenting on the innovation of different kinds of white beers and new flavors. For example, some are trying to add fruit flavor, herbs, or spices in their shandy to target consumers in the search of new taste experience. Such differentiation is essential for them in order to sort out what would otherwise be a very crowded marketplace.

LIST OF TOP WHITE BEER COMPANIES

•  Allagash Brewing Company(U.S.)
• Einstok(U.S.)
• Kiuchi Brewery (Hitachino)(Japan)
• Trappists Westmalle(Germany)
• Hoegaarden(Germany)

KEY INDUSTRY DEVELOPMENTS

Aug 2023: At BIRA 91 two new limited – edition beers, The 022 Session Ale and 011 Gully Pilsner were launched; merchandise with reference to Mumbai Indians and Delhi Capital cricket teams also came into the market.

REPORT COVERAGE

The study encompasses a comprehensive SWOT analysis and provides insights into future developments within the market. It examines various factors that contribute to the growth of the market, exploring a wide range of market categories and potential applications that may impact its trajectory in the coming years. The analysis takes into account both current trends and historical turning points, providing a holistic understanding of the market's components and identifying potential areas for growth.

The research report delves into market segmentation, utilizing both qualitative and quantitative research methods to provide a thorough analysis. It also evaluates the impact of financial and strategic perspectives on the market. Furthermore, the report presents national and regional assessments, considering the dominant forces of supply and demand that influence market growth. The competitive landscape is meticulously detailed, including market shares of significant competitors. The report incorporates novel research methodologies and player strategies tailored for the anticipated time frame. Overall, it offers valuable and comprehensive insights into the market dynamics in a formal and easily understandable manner.