Touch Screen Rental Market Size, Share, Growth, and Industry Analysis, By Type (PCAP Touch Screen and Normal Capacitive Touch Screen), By Application (Exhibition, Tradeshow, Seminar and Others), and Regional Forecast to 2032

TOUCH SCREEN RENTAL MARKET OVERVIEW

The global touch screen rental market size expanded rapidly XX  in 2024 and is projected to grow substantially XX by 2032, exhibiting a prodigious CAGR during the forecast period.

Touch screen rental services are useful for those organisations or event managers who require touch screen technology for their functions, meetings or events but cannot afford to purchase the equipment. These services offer a wide range of devices, from small slates to bigger touch screens and large format interactive displays for various uses in presentations, trade shows and education. Short- and long-term rental allows organisations to meet their demands depending on certain events or project periods. Moreover, rental services entail setting up, transportation and technical assistance to set the devices correctly and operate efficiently throughout the event.

Another advantage of renting touch screens is the cost that will probably be incurred. Renting means no big expenses for purchasing equipment and this is suitable for one-time performances or short-term contracts. Moreover, rental services offer the latest models with better features to organizations as they avoid the costs of updating technology to support high-quality interactive services. There are also options to customize the software or the content to be loaded by the providers depending on an event's particular branding or expectation. This makes touch screen rentals a popular and effective method of increasing interaction at corporate functions, expositions and educational seminars.

GLOBAL CRISES IMPACTING TOUCH SCREEN RENTAL MARKETCOVID-19 IMPACT

Pandemic harmed the market due to virus transmission leading to a dramatic decline in demand

The global COVID-19 pandemic has been unprecedented and staggering, with the market experiencing lower-than-anticipated demand across all regions compared to pre-pandemic levels. The sudden market growth reflected by the rise in CAGR is attributable to the market’s growth and demand returning to pre-pandemic levels.

The COVID-19 pandemic affected touch screen rentals as customers avoided touching any surface to reduce the spread of the virus. Individuals and companies withdrew their investments and reservations from live events and confined them to digital ones. The fear of physical contact with shared devices prompted a preference for touchless technology, reducing the need for touch screen rentals. Consequently, rental service providers experienced a significant decline in volume as people started avoiding touch-sensitive shared items during the peak of the pandemic outbreak.   

LATEST TREND

"Rising use of digital signage in various sectors to drive the market"

The usage of digital signage in different sectors especially in the retail industry has demand for touch screen rentals. Interactive displays are on the rise with most retailers placing them in the store to give customers access to dynamic and real-time information. The touch screen displays product information, promotions or personal selling for customers provides satisfaction and influences the purchasing aspect of the customers. The trend of shifting consumer interactions to digital platforms is the key driver of the growth in the retail touch screen display market as firms strive to enhance competitiveness amidst the increased technology adoption. Therefore rental services are on the rise as they provide affordable and convenient solutions for companies who need to implement and use high-end digital signage but do not want to make large capital investments.

TOUCH SCREEN RENTAL MARKET SEGMENTATION

BY TYPE

Based on Type, the global market can be categorized into PCAP Touch Screen and Normal Capacitive Touch Screen

• PCAP Touch Screen: Projected Capacitive (PCAP) touch screens are susceptible, accurate and can support high functionality such as multitouch. Due to their endurance, they can be best suited in areas with high traffic such as retail and kiosks. PCAP screens provide good response rates, which is essential for applications requiring real-time feedback, such as games and distance learning. Common touch screens applications include retail merchandising, information terminals and digital posters. Increased use of PCAP touch screen based interactive displays during events fuels the growth of the PCAP touch screen rental business.
• Normal Capacitive Touch Screen: Normal capacitive touch screens are not as costly as expected so they could be easily implemented in organizations with tight budgets. They are not characterized by elaborated multi-touch functions, but are usable for common interaction with applications for a point of sale or kiosks. Due to the simplicity of the design and easy-to-use options, they are ideal for organizations with little technical support. Industry with applications of these screens include but are not limited to healthcare, retail and education among other areas. They remain in constant high demand due to their cheap prices and the ability to perform well during short-term events.

BY APPLICATION

Based on application, the global market can be categorized into Exhibition, Tradeshow, Seminar and Others

• Exhibition: Interactive touch screens are among the prominent technologies used in exhibitions to give the information displayed an engaging feel. They enable visitors to navigate freely through content thus improving the experience and interaction. Audience interaction involving touch screens for navigation allows the public to be more attentive to multimedia content. The rental possibilities make it possible to vary the size and layout and to successfully incorporate it into the booth patterns. Also, touch screens can work with tools that help collect information concerning visitors and their preferences.
• Tradeshow: At tradeshows, the touch screens increase engagement through lead collection, product demonstrations and feedback. Large-format screens present complex information in an easily digestible format, boosting engagement. Preloaded apps and presentations allow businesses to deliver targeted messaging effectively. They also provide attendees with event schedules, maps and essential information to facilitate networking. The rental model offers flexibility, allowing organizations to scale their technology needs without significant costs.
• Seminar: In seminars, touch screens enhance presentations and foster interactive discussions. Participants can engage with content by zooming in on charts or accessing additional information through touch gestures, promoting active learning. The technology supports real-time feedback, such as polls and quizzes, allowing presenters to gauge audience understanding. Rental options provide access to high-quality equipment tailored to different room sizes and formats. Incorporating touch screens creates an immersive learning environment that encourages collaboration and knowledge sharing.
• Others: The "Others" category includes diverse applications of touch screen rentals, such as corporate events, product launches and educational workshops. Touch screens can serve as self-service kiosks or interactive displays for training and information dissemination. Their versatility extends to retail environments, where they function as digital signage or customer engagement tools. Organizations use touch screens for promotional events to attract consumer interest and boost brand visibility. The rise of hybrid events has increased demand for touch screens supporting in-person and virtual interactions.

MARKET DYNAMICS

Market dynamics include driving and restraining factors, opportunities and challenges stating the market conditions.

DRIVING FACTORS

"Increasing demand for interactive displays in innovation boosting the market"

The rising requirement of the touch screen rental market based on interactivity is the key factor that has accelerated the demand for touch screen rental services market growth. With increasingly high stakes placed on grabbing the consumer's attention, touch screens present an extremely flexible tool that may be used for various purposes, ranging from demonstration of the product in its use, to information kiosks and even advertisements. These displays enable businesses to provide clients with tangible, more engaging and informative exhibitions. The rental market has expanded massively because organizations and individuals are looking for affordable means of procuring advanced technologies for functions, trade shows, and corporate and sales promotions, among other uses. Touch screen rentals prove to be a versatile solution for satisfying the consumer’s demands for durable and high-quality interactive solutions without having to invest heavily in them.

"Rapid technological advancements in touch screen technology expand the market"

Due to enhanced developments of touch screen technology within a short span, it has become more reasonable to rent than to hire for those companies. When touch screens develop with such aspects as a higher resolution, better sensitivity and multi-touch, then keeping up to date with the newest version could be pricey. Renting is also cheaper than owning and operating machinery since it offers an opportunity for firms to use the latest technologies in their processes without needing to invest a lot of cash due to the constantly changing screen sizes, touch and integration with augmented reality, data analytics and many others, renting offers organisations the ability to upgrade regularly without the ownership disadvantages. This flexibility is appropriate in events, tradeshows and temporary installations where advanced technology for short-term occupancy might demand are present but there is less need for long-term occupancy.

RESTRAINING FACTOR

"High maintenance costs and repairs can impede the market"

There are certain limitations to the global touch screen rental market, such as the incorporation of high maintenance costs in rented equipment. Touch screens are complicated pointing devices that need frequent maintenance to maintain performance when used often, for example, during events or exhibitions. Maintenance, calibration of screens and acquisition of new software are other costs that can significantly add to the cost of rental providers and thus affect profitability. Furthermore, with constant use and different kinds of friction with the other parts or exterior cases, maintenance expenses go up, not to mention the possible damages incurred during transportation and assembly. To address these issues, the management of the rental firms has to ensure quality production, schedule maintenance and efficient repair services. However, there are important costs associated with the popular use of touch screens, however, the rent of touch screens keeps increasing because businesses need to find new ways of interacting with customers.

OPPORTUNITY

"Integration of AR and VR with touch screens creates a market opportunity"

Technological advancement has also impacted the touchscreen rental market through augmented reality (AR) and virtual reality (VR) applications. With the adoption of AR and VR inventions in sectors such as retail, education, entertainment and even healthcare, the need for interactive displays to support these inventions is being felt. Technology such as touch screens with AR/VR allows users to engage with the product, explain features or conduct more effective training or virtual tours. Rental providers can offer touch screens compatible with AR and VR applications, which means they will be able to cover a wide range of fields and events with an excellent modern piece of equipment. This growing trend is increasing the scope of the rental business because more and more companies require the latest technology solutions without buying them.

CHALLENGE

"Stiff competition triggers price wars reducing profit margins to challenge the market"

Competition among the market players in the touch screen rental business is high and this most often results in price competition and erosion of profits. With increased competition from companies hiring off-shore and other markets, providers have to further reduce leasing costs to stay afloat in sensitive areas such as retail and events. Such a pricing approach can become risky since it minimizes costs at the expense of profits and changes the balance between service availability and keeping costs low while providing reliable equipment and support. Further, with growing technological evolution, rental providers must own modern technologies, which add up to operating expenses. On the one hand, competition is an important factor that encourages innovation and benefits to customers, although, on the other hand, the rental providers face problems of how to maintain price profitability despite the pressures of price competition.

TOUCH SCREEN RENTAL MARKET REGIONAL INSIGHTS

• NORTH AMERICA

North America has a largest global touch screen rental market share mostly because of high demand in corporate events, exhibitions and retail departments. Hence, the United States touch screen rental market is strategically important for this growth given the presence of tech firms, event planners and a vibrant retail sector. With the growing use of touch screen technology in commercially viable applications such as corporate presentations, business exhibitions, advertisements and point of sale, the need for touch screen rental services is on the rise within the United States. The availability of IT leaders and innovation makers also boosts the market’s development even further and establishes North America as a leading player in the market.

• EUROPE

There is a growing trend of renting touchscreen devices in Europe due to greater applicability in various fields including education, retail and health care. Technology continues to advance and spread making digital signage more of an ‘interactive’ tool where customers use the touch screen for ordering, information on products and education. This is due to the increasing demands for versatility, interactivity and ease of use in modern technological implementations which is increasing the demand for touchscreen rentals across the region.

• ASIA

Touch screen rentals have become popular in the Asia Pacific region especially in events and retail industries due to the fast growth of both industries in China and India. These countries are now going through the digital transformation process and the increased need for such multi-touch displays during exhibitions, trade shows or in retail stores. With business organizations embracing new technologies, touchscreen hire services are now crucial in creating better customer experiences and new product solutions.

KEY INDUSTRY PLAYERS

"Strategic partnerships and collaborations enhance market expansion"

The key industry players operating in the touch screen rental market are strengthening their strategic collaboration with technology vendors and event management companies to further their services. In partnering with digital signage companies and software developers, rental providers can include intricate CMS capabilities into their touch screens. This leads to easy content change, remote control and better usability, giving clients individual and engaging experience. These partnerships also allow the development of packaged software solutions for specialized industries, including retail, healthcare and educational industries, making rental touch screens more versatile. Therefore, businesses can have more versatile and convenient displays which means their competitive advantage in the constantly developing market and the growing need for high-quality and efficient technologies to interact with people.

LIST OF TOP TOUCH SCREEN RENTAL COMPANIES

• TouchscreenRentals (U.S.)
• Media Asia (Hong Kong)
• VRS Technologies (United Arab Emirates)
• AV Rental Services (U.S.)
• Meeting Tomorrow (U.S.)
• Digital Touch Systems (U.S.)
• SmartSource (U.S.)
• Pure AV (U.K.)
• One World Rental (U.K.)
• MR Event Planner (U.S.)
• Multi Touch (Netherlands)
• Hamilton Rentals (U.K.)
• AVR Expos (U.S.)
• MetroClick (U.S.)
• Microhire (Australia)
• London Audio Visual (U.K.)
• Eventeca (U.K.)
• Technology Rental (U.S.)
• Quest Audio Visual (U.S.)

KEY INDUSTRY DEVELOPMENTS

August 2024: Microhire has expanded into South Australia, partnering with the Adelaide Marriott Hotel to introduce AI-driven event technology. This includes AI-powered simultaneous interpretation, tracking cameras and a 4K LED screen for dynamic visuals. The partnership aims to elevate event experiences with cutting-edge technology, setting a new standard in Adelaide.

REPORT COVERAGE

The study encompasses a comprehensive SWOT analysis and provides insights into future developments within the market. It examines various factors that contribute to the growth of the market, exploring a wide range of market categories and potential applications that may impact its trajectory in the coming years. The analysis takes into account both current trends and historical turning points, providing a holistic understanding of the market's components and identifying potential areas for growth.

The touch screen rental market is witnessing significant growth, driven by increasing demand for interactive displays, technological advancements, and the cost-effective nature of rentals. This service is particularly popular in corporate events, trade shows, and education, where high-quality, versatile technology enhances user engagement. Challenges such as high maintenance costs and intense competition persist, but opportunities like integrating AR/VR technologies offer growth potential. North America leads the market due to strong demand in retail and corporate sectors, while Europe and Asia are emerging as key regions. Strategic collaborations and innovations remain pivotal for market players to sustain growth and competitiveness.