Tiramisu Market Size, Share, Growth, and Industry Analysis, By Type (Traditional Tiramisu, Innovative Tiramisu), By Application (Retail, Foodservice, Online Sales) and Regional Forecast to 2032

Last Updated: 08 January 2025

Tiramisu Market  OVERVIEW

The global Tiramisu Market size expanded rapidly XX in 2023 and is projected to grow substantially XX by 2032, exhibiting a prodigious CAGR XX during the forecast period.

Growing demand for this Italian classic dessert is helping the global tiramisu market experience notable growth. A range of factors, including the increase in indulgent snacking and a growing preference for gourmet and premium desserts, are influencing the growth of this market. As more consumers opt for convenient ready-to-eat tiramisu products, manufacturers are innovating with new flavors, packaging, and formats. Healthier alternatives, such as low-calorie or dairy-free tiramisu, become more prevalent in response to customers who increasingly care about health. Increasing markets for the artisanal and mass-market segment also expand the market for tiramisu.

GLOBAL CRISES IMPACTING Tiramisu Market COVID-19 IMPACT

Tiramisu Market  Had a Negative Effect Due To Supply Chain Disruption During COVID-19 Pandemic

The global COVID-19 pandemic has been unprecedented and staggering, with the market experiencing lower-than-anticipated demand across all regions compared to pre-pandemic levels. The sudden market growth reflected by the rise in CAGR is attributable to the market’s growth and demand returning to pre-pandemic levels.

The COVID-19 pandemic resulted in several adverse effects on the market for tiramisu. Due to the disruption of the supply chains, certain ingredients like mascarpone cheese and coffee became scarce, which significantly hampered the production process. The closure of restaurants, cafes, and bakeries during lockdown further lowered demand for freshly prepared items like tiramisu. Consumer spending also went down as people sought to conserve on essential commodities due to increasing economic uncertainty.

LATEST TREND

"Rise Of Healthier And Alternative Versions Of The Classic Dessert To Drive Market Growth"

A notable trend in the tiramisu market is the rise of healthier and alternative versions of the classic dessert. With growing demand for plant-based and low-calorie options, manufacturers are offering tiramisu made with dairy-free ingredients, sugar substitutes, and gluten-free options. Another trend is the premiumization of tiramisu, with artisanal and gourmet variations gaining popularity, often featuring exotic ingredients like matcha or chocolate.

Tiramisu Market  SEGMENTATION

BY TYPE

Based on Type, the global market can be categorized into Traditional Tiramisu, Innovative Tiramisu

• Traditional Tiramisu: This is still the most popular version: layers of coffee-soaked ladyfingers sandwiched with mascarpone cream. This appeals to retail and foodservice, and has stood the test of time to stay as a favourite dessert for people across the globe​.
• New Generation Tiramisu: New versions are made using unique ingredients such as matcha, chocolate or fruit infusions for the consumer who seeks new flavors and indulgent experiences​.

BY APPLICATION

Based on application, the global market can be categorized into Retail, Foodservice, Online Sales

• Retail: Tiramisu is available in supermarkets, grocery stores, and specialty stores in ready-to-eat forms like prepackaged servings and desserts. The convenience factor plays a pivotal role in retail sales, driven by growing demand for individual portions​.
• Foodservice: Restaurants, cafes, and bakeries are a significant source of the market and provide fresh tiramisu on their menus. The food service sector is critical to premium and gourmet versions​.
• Online Sales: With the rise of e-commerce, ordering tiramisu has become more popular than ever. Nowadays, even after the global pandemic, many consumers consider ordering tiramisu online for delivery, especially when it comes to indulging in sweet treats

MARKET DYNAMICS

Market dynamics include driving and restraining factors, opportunities and challenges stating the market conditions. 

DRIVING FACTORS

"Increasing Demand for Artisanal and Gourmet Desserts to Boost the Market"

There is a noticeable boost in the Tiramisu Market  growth. With increasing consumer interest in better, unique, and higher quality desserts, demand for artisanal and gourmet tiramisu is rising. Consumers are willing to pay a premium for innovative and luxurious variations such as matcha/ chocolate tiramisu, among others.

"Shift Towards Convenience to Expand the Market"

Ready-to-eat and packaged tiramisu in single-serve portions experienced growing preference to expand the market. Convenient packaging and online availability encourage consumers to enjoy tiramisu at home, further expanding this market.

RESTRAINING FACTOR

"High Ingredient cost to Potentially Impede Market Growth"

Increasing ingredient costs of key ingredients, especially some expensive items like mascarpone cheese and imported coffee, are forcing tiramisu manufacturers to struggle with high production costs. This means increasing the prices of their product, making it more expensive, but less affordable for budget-conscious consumers​.

OPPORTUNITY

"Health Conscious Alternations To Create Opportunity For The Product In The Market"

There will be emerging opportunity in healthier variations of tiramisu, for example, with dairy-free, low-calorie, gluten-free ingredients. Thus, more health-conscious consumers will embrace these alternatives, catering to a wider audience or those with special diets​.

CHALLENGE

"Severe Competition Could Be A Potential Challenge For Consumers"

The market is thoroughly penetrated by multitudes of brands, offering similar products, making it challenging to differentiate in the offerings, especially at the premium segment, which calls for innovation and unique flavors to attract consumer interest​

Tiramisu Market  REGIONAL INSIGHTS

• NORTH AMERICA

The North America region has a growing United States Tiramisu Market. The US and Canada are largely accepting the premium and convenient dessert trend, which includes tiramisu. The growing trend for rich dessert consumption and sale of ready-to-eat tiramisu via e-commerce sites accelerates market growth in this region.

• Europe

Europe is still the largest market for tiramisu since it is the birthplace, but Italy remains the greatest producer and consumer of tiramisu. All other countries in the region are experiencing sustained demand influenced by the growing tendency to seek out luxurious and handcrafted alternatives.

• Asia-Pacific

The West dessert popularity coupled with rising disposable income in Japan and China has led to the rise of tiramisu. More unique flavor varieties are appealing to local taste, further boosting the market in this region.

KEY INDUSTRY PLAYERS

"Key Industry Players Shaping the Market Through Innovation and Market Expansion"

Industrial players in the tiramisu market are primarily large-scale manufacturers and artisanal producers. These companies dictate how innovations in the market take place; they offer extensive selections of tiramisu products, ranging from traditional to innovative flavors for health-conscious consumers. The threat of new market entrants is because tiramisu is available in various forms-from ready-to-eat single servings to pre-packaged portions. Also, players in the market are placing great emphasis on sustainability and acquiring premium ingredients to cater to the growing demand of consumers for quality desserts. These companies are also present in both the retail and foodservice sectors, thereby further increasing their market coverage

List Of Top Tiramisu Market  Companies

• Nestlé (Switzerland)
• Fabbri 1905 (Italy)
• Illy (Italy)
• Gioia (Italy)
• Amoretti (U.S.)

KEY INDUSTRY DEVELOPMENT

February 2021: The most significant innovation in early 2021 (February) was the development of new tiramisu products suitable for specific dietary needs, such as gluten-free and vegan versions. This was a direct response to demand for healthier dessert products, and this action helped ensure that tiramisu remained open to an enlarged audience. Additionally, in August 2022, one major market player expanded its reach through an agreement with online grocery delivery services-a move that expanded its distribution channels and servicing capacities to meet the increased demand for convenience occasioned by the still-on pandemic recovery​.

REPORT COVERAGE

The report on the tiramisu market is a comprehensive analysis of the industry, encompassing key trends, growth drivers, and challenges. It further offers a detailed assessment of the market by type, application, and geography. This report also evaluates the influence of COVID-19 on the market and its recovery trajectory, pointing out shifts in consumer preferences and behavior. It also provides insights into competitive dynamics by profiling leading industry players and their strategic initiatives. It also communicates key market developments, such as the latest innovation and new product launches, so as to give an overall view of the current state of the market and prospects in the future.