Spray Tanning Solution Market Size, Share, Growth, and Industry Analysis, By Type (Consumer Level and Professional Level), By Application (Salon Use and Personal Use), and Regional Forecast to 2032

SPRAY TANNING SOLUTION MARKET MARKET OVERVIEW

The global spray tanning solution market size was USD 349.7 million in 2023 and is projected to touch USD 482.25 million by 2032, exhibiting a CAGR of 3.3% during the forecast period. 

The spray tanning solution is a liquid solution that reacts on the epiderm cell layer of the human skin to create tanning formulas when applied to the skin. Dihydroxyacetone commonly known as DHA which is the most important active ingredient works with the amino acids of the skin to cause a browning agent that mimics a naturally acquired tan without the need to come into contact with the sun. It is possible to get spray tanning solutions in the salons and performing spray guns while at other people’s homes, you may get to use sprays, mousse, or lotions. Many of them come in various colors and forms for those who suffer from some skin conditions or prefer some kind of product.

Trends such as rising demand from consumers for sunless tanning solutions with no UV exposure expertise and the market growth of spray tanning solutions globally. The market occupies the consumers of tanning products both for home usage in the form of the spray and the clients of the salons. The industry has grown due to increased awareness regarding skin cancer risks of sun exposure and the need for tanning all-round the year. Moreover, such trends as vegan and organic formulas became the next big thing, due to increasing customers’ focus on environmental and health concerns.

GLOBAL CRISES IMPACTING SPRAY TANNING SOLUTION MARKETCOVID-19 PANDEMIC IMPACT

Market Had a Negative Effect Due To Supply Chain Disruption and Widespread Lockdown

The Covid-19 pandemic war has been unprecedented and staggering, with the market experiencing lower-than-anticipated demand across all regions compared to pre-pandemic levels. The sudden market growth reflected by the rise in CAGR is attributable to the market’s growth and demand returning to pre-pandemic levels.

Due to salon closures and decreased purchaser expenditure on non-essential beauty treatments in the course of lockdowns, the COVID-19 pandemic had a discernible effect on the spray tanning solution market. There turned into a sharp drop in the demand for tanning offerings and items as tours and social gatherings have become greater restricted. Consumers turned to at-home options while many salons shuttered or skilled monetary issues. Discretionary expenditure fell as a result of the protracted monetary uncertainty, which in addition harmed the market through the epidemic.

LATEST TREND

"Shift Towards Eco-Friendly and Organic Formulations Drives Market Growth"

The market for spray tanning solutions is now seeing a trend in the direction of extra environmentally pleasant and organic formulations due to developing customer preference for pores and skin-secure, herbal merchandise. Companies are concentrating on developing merchandise with plant-primarily based additives and DHA sourced from natural sources that are freed from harsh chemicals like parabens, sulfates, and synthetic perfumes. Customizable tanning remedies that offer extra individualized consequences and accommodate various skin tones are also gaining a reputation. Furthermore, improvements in fast-drying, odorless, and lengthy-lasting formulations are enhancing the user revel, and the marketplace is developing because of the emergence of cell spray tanning offerings, in particular for salon and occasion applications.

SPRAY TANNING SOLUTION MARKET SEGMENTATION

BY TYPE

Based on Type, the global market can be categorized into Consumer Level and Professional Level

• Consumer Level: Tanning products and solutions are meant for individual use at home, and are generally simple to apply using self-tanning lotions, sprays, or mousses.
• Professional Level: Contains goods and equipment designed specifically for use in salons or by skilled professionals, such as spray tan booths and advanced tanning solutions.

BY Application

Based on application, the global market can be categorized into Salon Use and Personal Use

• Salon Use: Spray tanning solutions designed for professional-grade tools and methods provide clients with a consistent, superior tan in a safe environment.
• Personal Use: Designed for at-home application, spray tanning solutions for personal use offer simplicity and ease of use with more straightforward formulations appropriate for single users.

MARKET DYNAMICS

Market dynamics include driving and restraining factors, opportunities and challenges stating the market conditions.                          

DRIVING FACTORS

"Rising Demand for Sunless Tanning Alternatives Boosts the Market"

The general public appreciates the risks connected with UV radiation and traditional sunbathing and tanning beds and therefore chooses sunless tanning solutions including spray tanning. The market for spray tanning products is therefore being occasioned by customers’ need to achieve that sunless tan look quickly, conveniently, and safely. Growth in consciousness regarding skin cancer and early aging is another factor that contributes to the market and compels consumers to opt for safer tanning solutions.

"Expansion of Beauty and Wellness Industry Expands the Market"

The usage of spray tanning solutions has increased significantly due to the increasing number of spas, centers for health improvement, and beauty salons. Spray tanning is in the process of becoming a standard procedure as these firms expand and offer more services, particularly in countries with huge clientèle of beauty-oriented people. It will have been fostered much more by customers who select spray tanning as one of their grooming habits occasioned by altering standards and growing disposable money.

RESTRAINING FACTOR

"Increasing Awareness of Potential Health Risks Associated with Certain Chemicals Impedes Market Growth"

The fundamental issue impeding the spray tanning solution market growth is the growing awareness about the viable health dangers related to precise chemical compounds utilized in tanning solutions, particularly dihydroxyacetone (DHA). Some clients are reluctant to use spray tanning answers because of concerns about long-time period pores and skin damage, allergic responses, and respiration problems. Further constraining marketplace increase is the trend toward herbal and natural beauty products, which is shifting customer call far from chemical-primarily based remedies.

OPPORTUNITY

"Growing Consumer Demand for Healthier Alternatives to UV Tanning To Create Opportunity for the Product in the Market"

Growing purchaser desire for more healthy alternatives to UV tanning, as cognizance of the risks related to excessive sun exposure and UV radiation increases, gives a considerable opportunity for the spray tanning answer industry. The adoption of sunless tanning products, together with spray tanning solutions, is being pushed by this fashion. Formulation innovations—like natural, herbal, and environmentally pleasant tanning merchandise—provide companies a worthwhile chance to grow their market percentage and appeal to consumers who are fitness-aware.

CHALLENGE

"Ensuring Consistent, Natural-Looking Results Could Be a Potential Challenge "

Making positive outcomes are consistent and natural-searching across a extensive variety of skin tones and types is one of the fundamental issues going through the spray tanning answer industry. Customers might also get disenchanted due to different pores and skin sensitivities to tanning solutions and demanding situations in getting an even utility. This makes it tough for spray tanning solutions to keep clients dependable and to preserve their faith in the marketplace, especially in the face of opposition from alternative sunless tanning products like creams and mousses.

SPRAY TANNING SOLUTION REGIONAL INSIGHTS

• NORTH AMERICA 

The spray tanning solution marketplace is a major participant in North America, with the USA providing the majority of the market percentage. The multiplied know-how of the poor outcomes of UV radiation has caused a boom in the demand for sunless tanning answers. In the United States spray tanning solution market, a robust splendor and cosmetics quarter and movie star endorsements that set tendencies contribute to the developing popularity of spray tanning treatments. This market is driven by the developing preference for self-grooming and a bronzed appearance without solar publicity.

• EUROPE

Another essential market for spray tanning solutions is in Europe, especially in countries like the UK, Germany, and France. This marketplace has been gradually expanding due to the developing emphasis on well-being and beauty in addition to the sturdy style and aesthetics sectors. The want for eco-friendly and organic splendour products is also encouraging manufacturers to innovate, which has helped the market in this region.

• ASIA

The spray tanning solution market share is increasing fast in Asia Pacific, specifically in Australia and New Zealand in which purchasers looking for safer alternatives are getting more involved about sun exposure. The markets for private care and cosmetics are driven by the vicinity's growing stages of urbanization and disposable earnings. Even though spray tanning continues to be relatively new in certain Asian nations, the industry is booming as a result of growing Western developments and beauty standards.

KEY INDUSTRY PLAYERS

"Key Industry Players Shaping the Market Through Innovation and Market Expansion"

The market for spray tanning solutions is very competitive, and a few major competitors are driving innovation and growth with their wide range of product offerings. These businesses are well-known for manufacturing an extensive selection of tanning products suitable for both individual usage at home and professional salon use. While some of these major manufacturers stress long-lasting results, customized tanning hues, and quick-drying solutions, many of them concentrate on natural and organic compositions. By diversifying their product lines, embracing environmentally friendly procedures, and utilizing cutting-edge technologies to produce spotless, faultless outcomes, they frequently take the lead in the industry. Their robust distribution networks and worldwide reach guarantee that they satisfy the changing needs of consumers seeking sunless tanning solutions.

LIST OF TOP SPRAY TANNING SOLUTION COMPANIES

• Tampa Bay Tan (U.S.)
• Fake Bake(U.S.)
• Sunless Inc(U.S.)
• GloBody(U.S.)
• Bondi Sands (Australia)
• Million Dollar Tan (U.S.)
• VANI-T (Australia)
• Aviva Labs (U.S.)
• NUDA (Canada)
• Sjolie Inc (U.S.)
• Suntana Spray Tan(U.K.)
• SUN LABS (U.S.)
• SunFX (Australia)
• Oztan Cosmetics (Australia)
• St.Tropez (U.K.)
• Sienna X (U.K.)
• Kahuna Bay Tan (U.S.)
• MineTan (Australia)
• Skinny Tan (U.K.)
• Tan Incorporated (U.S.)

KEY INDUSTRY DEVELOPMENT

April 2024: Paris Hilton has started a funny campaign to promote her first self-tanning collection with Tan-Luxe.

REPORT COVERAGE 

The study encompasses a comprehensive SWOT analysis and provides insights into future developments within the market. It examines various factors that contribute to the growth of the market, exploring a wide range of market categories and potential applications that may impact its trajectory in the coming years. The analysis takes into account both current trends and historical turning points, providing a holistic understanding of the market's components and identifying potential areas for growth.

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