Reel Mower Market Size, Share, Growth, and Industry Analysis, By Type (Gasoline Reel Mower, Electric Reel Mower), By Application (Residential, Commercial) and Regional Forecast to 2032

Last Updated: 04 January 2025

REEL MOWER MARKET OVERVIEW

The global Reel Mower Market size was USD 49 million in 2023 and is projected to touch USD 69.89  million by the end of 2032, exhibiting a CAGR of 3.7 % during the forecast period.

There is renewed interest in the reel mower market with growing consumer concern about green and ecologically friendly opportunities to garden, which is making them popular. A reel mower, also known as a push mower, uses a spinning blade to cut grass cleanly. This cuts with less lawn breakdown and thereby ensures healthier turf as well as eliminates emission-based gas mower use. Reel mowers are quieter and require less maintenance compared to other mowers, which makes them so appealing to the conscious consumer of green environmental development. In addition, these mowers provide the user with a body exercise, which appeals to those who put emphasis on health. The impact of technology does not only advance the design but also efficiency in reel mowers. This made light models less burdensome to handle. In this market category, there is an array of possible products and can range from the ancient manual to modern designs having more advanced features. As urban gardening and green practices are becoming increasingly trendy, there is always an opportunity for reel mowers to step up and grow further. It also attracts new homeowners as well as seasoned gardeners who desire reliable and sustainable lawn care options.

GLOBAL CRISES IMPACTING REEL MOWER MARKETCOVID-19 IMPACT

Reel Mower Market Had a Negative Effect Due to Supply Chain Disruption During COVID-19 Pandemic

The global COVID-19 pandemic has been unprecedented and staggering, with the market experiencing lower-than-anticipated demand across all regions compared to pre-pandemic levels. The sudden market growth reflected by the rise in CAGR is attributable to the market’s growth and demand returning to pre-pandemic levels.

The COVID-19 pandemic significantly impacted the reel mower market share largely by interfering with its supply chains and altering consumer behavior. In lockdown periods, there were many delays in productions and restrictions on various logistic activities, which created shortages of raw materials and finished products in stores, thus making reel mowers available to consumers. Consumers also had minimum access to such products due to several retail shops remaining closed or opening just for a few hours. On the demand side, although some homeowners turned to gardening as a substitute form of leisure activity in lockdown, the uncertainty of the economic outcome of the pandemic made some others seek to move away from discretionary spending on lawn mowers. In addition, the inadequate supply of laborers and consumer spending shifts towards fewer discretionary products continued to weigh down sales expectations in the reel mower market. The market is slowly recovering, where consumers are going back to outdoor activities, thus reverting to outdoor lawn care, whereas the pandemic has affected long-term shifts in the dynamics of supply and demand.

LATEST TREND

"Increasing Popularity of Eco-Friendly Materials in Reel Mower Manufacturing Drives Market Growth"

One of the new trends in reel mowers is eco-friendly materials incorporated into the manufacturing process. In addition to this, as consumers increasingly become interested in environmentalism, manufacturers are beginning to operate using methods and materials that can be sustainable-mostly recycled plastics and sustainably sourced metals-to produce environmentally friendly products. This has led to reduced carbon input during its production and compatibility with the changing values of environmental-friendly consumers, who seek more sustainable gardening options. Design features that improve durability and efficiency make for greater appeal among customers seeking long-lasting responsible lawn care options in eco-friendly reel mowers. This is because it reflects the general industry trend and shift in the gardening and landscaping industry towards sustainability, which makes them think of innovations in a product line that can suit the changing needs of consumers.This has sting shifts in both supply and demand dynamics.

REEL MOWER MARKET SEGMENTATION

BY TYPE

Based on type, the global market can be categorized into Gasoline Reel Mower, Electric Reel Mower

• Gasoline Reel Mower: Gasoline reel mowers run off an internal combustion engine, and they possess high cutting powers compared to the other forms of lawn mowers. There is extensive maintenance by filling in gasoline, service engine, and emission when in use.
• Electric Reel Mower: Electric reel mowers are either battery or direct electric and work more quietly and cleanly than gas mowers do. They tend to be lighter, though less powerful, making them a good candidate for smaller lawns.

BY APPLICATION

Based on application, the global market can be categorized into Residential, Commercial

• Residential: Residential reel mowers are designed and intended for in-home use. They are usually smaller, thus more lightweight, easy to maneuver. It is excellent for small to medium-sized lawns and focuses on simplicity and affordability for home owners.
• Commercial: Commercial reel mowers are built commercially with greater cutting widths, more durability, and stronger engines or motors as well. The heavy-duty and frequent use is expected for large properties such as golf courses, parks, or sports fields.

MARKET DYNAMICS

Market dynamics include driving and restraining factors, opportunities and challenges stating the market conditions. 

DRIVING FACTORS

"Environmental Sustainability Boost the Market"

The primary growth driver in the reel mower market is that people become more concerned with the need for environmental sustainability. They become keen on adopting eco-friendly alternatives that save carbon emissions and noise pollution as well as fuel consumption. Reel mower market growth can be operated either mechanically or on electric batteries, hence making them a sustainable choice in lawn care. They emit no carbon and consume much less energy than gas-powered mowers, hence becoming the ideal solution for an environmentally conscious homeowner.

"Low Maintenance and Cost Efficiency Expand the Market"

Reel mowers are very popular due to low maintenance and cost-effectiveness. This involves an element of fuel, oil change, and regular servicing of an engine, which reduces long-term operating costs; this is not the case for a gas-powered mower. It is pretty simple to design, easy to use, and sturdy, making it very attractive to the consumer seeking economies in expenses and reduced maintenance while still having an effective lawn care system. This is fast becoming the leading cause of demand within the residential market.

RESTRAINING FACTOR

"Limited Suitability for Large Lawns Potentially Impede Market Growth"

Unsuitability for large lawns would probably be one of the major constraints in this reel mower market. Reel mowers, especially those that are purely manual in nature, consume much time and require much human energy, not very practical in homeowners of bigger-sized lands or commercial establishments. Although electric reel mowers somehow lessen the burden of workload, these are less efficient than gas-powered ones when taking on an extensive territory. This limits the size of target markets and mainly attracts small to medium-sized lawn owners.

OPPORTUNITY

"Growing Demand for Sustainable Lawn Care Solutions Create Opportunity for The Product in The Market"

An emerging market opportunity for reel mowers in particular is the growing demand for sustainable lawn care solutions. Ever-increasing consciousness about the environment has seen consumers make choices that can fit greener lifestyles. An electric and particularly manual reel mower enjoys more advantage since neither of them throws anything into the environment and neither is too noisy. This trend brings with it great opportunities for producers to be innovative and commercial in how they promote reel mowers as a core product in sustainable gardening and part of the much larger movement.

CHALLENGE

"Competition from Advanced Lawn Care Technologies Could Be a Potential Challenge for Consumers"

The biggest competition for reel mowers will be other high tech lawn technologies in the form of robotic mowers and gas powered models that are powerful. What saves time and energy with the use of robotic mowers appeals to the high-tech consumer who holds ease of use in high regard. These high-tech mowers can self-navigate and be controlled via an app on one's smartphone, posing head-to-head competition in the reel mower market. Reel mower manufacturers have to strike a balance between easy, manual effort and innovations that address modern consumer expectations of efficiency and convenience in the face of stiff competition.

REEL MOWER MARKET REGIONAL INSIGHTS

• NORTH AMERICA

North American especially U.S. podcast player market demand for reel mowers is expected to have a growth cycle as the region becomes increasingly conscious about sustainability and environments with respect to lawn care. This trend is making consumers of this region more environment-conscious, which would increase consumption of both manual and electric reel mowers as no emissions or noise pollution are caused. Urban gardening and other smaller residential lawns are ideal in providing a setting wherein users can embrace reel mowers. Especially, government initiatives toward green practices along with high environmental awareness are going to make North America a leading region shaping the future of reel mowers.

• EUROPE

In Europe, environmental regulations are stringent, and consumerization toward sustainability is conscious. The European countries are up to date with respect to adoption of environmental technologies. The reel mower will also fetch value in that continent in terms of reducing carbon emissions. Other trends such as urban gardening and plot sizes have reduced also find a place among the drivers for the market. Government incentives towards green products and fast-growing preference for quieter, emission-free lawn care solutions enhance the demand for reel mowers in the market in Europe.

• ASIA

Asia is emerging to be one of the most prominent regional markets since it is backed by rapid urbanization, increasing significance of sustainable development, and ever-increasing environmental awareness. With countries like China, Japan, and India highly emphasizing green technologies along with ecologically friendly solutions, the demand for both manual and electric reel mowers has increased. High disposable incomes along with resultant sprawling of residential spaces in the Asia market have driven this aspect. In addition, reel mowers are fast emerging as a take among the region's residential as well as commercial segments following efforts of various government initiatives towards sustainable urban development.

KEY INDUSTRY PLAYERS

"Key Industry Players Shaping the Market Through Innovation and Market Expansion"

Some major players of the reel mower market are Toro Corporation, which provides a large volume of reliable reel mowers for residential or commercial use; John Deere, with durable and very efficient models that can fit most applications; and Fiskars, its reputation as an innovator for presenting cutting-edge ergonomic designs to enhance user comfort experience. Other names are Jacobsen, which does reel mowers for golf courses and sports fields, and Allett, a company with high-quality reel mowers, apparently preferred by the professional landscaper. These play important roles either in the matters of innovation or in controlling quality within the industry-both to consumers and commercially.

List Of Top Reel Mower Market Companies

• MTD Products (U.S)
• Toro (U.S.)
• Kubota (Japan)
• Stiga SPA (Italy)

KEY INDUSTRY DEVELOPMENT

July 2024: Toro has developed a new model of its manual reel mower with innovated ergonomic design and improved efficiency in cutting. Product designed for two types of users, residential users, and the commercial users shows that the company is concerned with innovation and comfort a user​.

REPORT COVERAGE

The rising awareness regarding the environment, accompanied by increased requirements for more environmentally friendly lawn care solutions, makes the market for reel mowers expand, and manufacturers will thus lead that consumer by maximally emphasizing the design and technology innovation in the manufacture of their reels, a move Husqvarna and Toro have already taken by launching electric models that emit less and provide more comfort to users compared to those reels. Urbanization and reducing lawn sizes will also contribute to the growth in reel mowers as they are efficient for small-scale residential applications. However, robotic mowers, and even others such as gasoline-powered alternatives, may impact the expansion of the market. Generally speaking, the reel mower market stands ready for growth, which therefore is a tale of silver linings for companies embracing sustainability and technological advancements within their portfolio.