Plastic Model Kits Market Size, Share, Growth, and Industry Analysis, By Type (Aircrafts, Cars, Tanks, Ships, Trains, Characters and Other), By Application (Beginner, Professional and Other) and Regional Forecast to 2032

PLASTIC MODEL KITS MARKET REPORT OVERVIEW

The global plastic model kits market size expanded rapidly XX in 2023 and the market is projected to grow substantially XX by 2032, exhibiting a prodigious CAGR XX during the forecast period.

Plastic model kits are popular among many when they are in a quest to accomplish a hands-on non-computer activity. Such kits allow people to construct scaled models of real-life objects, including military machines, civilian cars and characters in popular media. Model kit involves putting together parts of a model following specific steps, using glue in the process and painting or adding stickers on the model to make it look real. It emphasizes how the precise detailing offers great satisfaction and a sense of accomplishment to hobbyists. Plastic model kits come in different types such as snap kits, which do not usually involve glue and disassembling of particular parts, and glue kits, including glues and often working with assemblage and staking elements.

Some different stages or processes are used in the assembling of plastic model kits. Designers begin by making replicas of the actual objects on a reduced scale, followed by using the injection moulding process where liquid plastic is injected into moulds. These parts are then packaged into kits accompanied by guidelines as to how they should be used to complete the system. A logical extension was thus the use of new technologies and increasingly more detailed models as a hobby activity. It also opens creativity and personality for children and other people since they can choose or even design their style. In general, plastic model kits can be said to be craftmanship, creativity and engineering in one, with many users worldwide.

COVID-19 Impact: During the pandemic an increase in interest and engagement with hobbies surged in demand for the market

The global COVID-19 pandemic has been unprecedented and staggering, with the market experiencing higher-than-anticipated demand across all regions compared to pre-pandemic levels. The sudden market growth reflected by the rise in CAGR is attributable to market’s growth and demand returning to pre-pandemic levels.

The pandemic has led to the increased popularity of such activities as model building due to the possibility of practising it during the lockdowns and with observance of social distancing. When people had to stay indoors for several hours, possibly days, they had to look for an engaging pastime and plastic model kits proved to be an attractive option. These kits became popular during the pandemic because of the conditions that it created such as isolation and uncertainty, it made people resort to activities that provide a sense of accomplishment and satisfaction in the process of assembling models. Such heightened interest not only brought about a feeling of accomplishment but also associated the use of plastic model kits with a form of therapy to reduce pandemic-related stress and hence, saw a boom in the demand.

LATEST TRENDS

"Increasing the adoption of digital tools to fuel the growth of the market"

The market of plastic model kits has experienced a major change due to technological advancements such as computer-aided design commonly known as CAD software, three-dimensional printing and laser cutting technology. These advancements enable enthusiasts to go further in the field of tuning and individualization since they can make the elements of the car, accessories and even OBDs. CAD software leads to greater control of details in the design while also coming with the advantage of 3D printing whereby it enables one to come up with intricate and unique components that were difficult to make in the past. Laser-cutting technology also boosts this by making it very accurate in producing parts as well as delicate accessories. Altogether, these digital tools enhance the functionality of model building, whereby the endless opportunities for crafting models narrow down the endless possibilities for the model builders and improve the model-building process.

PLASTIC MODEL KITS MARKET SEGMENTATION

By Type

Based on type the global market can be categorized into Aircrafts, Cars, Tanks, Ships, Trains, Characters and Other.

• Aircrafts: Aircraft model kits are highly popular, featuring a diverse range of military and civilian planes. They vary in complexity, from simple snap-together models to intricate kits for advanced builders. Many represent iconic aircraft from different eras, including World War I and II. Builders often enjoy painting and detailing to achieve accurate replicas. Growing interest in aviation history makes these kits remain in high demand.
• Cars: Most car models range from classics to the latest supercars. These would be attractive to those who enjoy complexities related to car design and engineering. Many kits offer customization options, allowing builders to select colours and details. The popularity of motorsports and car culture drives interest, with brands releasing kits based on iconic racing cars. Car model kits also serve as an entry point for beginners in modelling.
• Tanks: Tank model kits attract military history enthusiasts and builders interested in armoured vehicles, featuring detailed replicas from conflicts such as World War II and modern warfare. These kits range from simple designs to complex models requiring advanced skills. Builders often research historical contexts, adding an educational element to the hobby. The robust tank modelling community includes forums and clubs for sharing tips and techniques.
• Ships: Be it historical sailing vessels or modern naval craft, the ship model kits find their way into the hearts of maritime history enthusiasts. Most of these models require advanced skills because of their detailed parts, which include rigging and sails for sailing ships. The ship modelling community is very active, with many competitions and exhibitions showcasing the superb skills of their builders.
• Trains: Certainly one of the oldest specialities among hobbyists into model railroading and miniature landscapes has been training model kits. In this case, train model kits will range from locomotives to complete train sets along with the tracks and scenery. They vary in complexity, catering to both beginners and experienced modellers. Enthusiasts often create detailed dioramas replicating real-life train stations and landscapes. The extensive model train community offers resources and support for builders of all skill levels.
• Characters: Character model kits feature figures from movies, TV shows and video games, catering to fans of specific franchises. These kits vary in complexity, from simple assemblies to those requiring advanced painting and detailing. Builders often personalize their models, adding unique touches to reflect their style. The growing popularity of character modelling mirrors the rising demand for collectables in the entertainment industry.
• Other: The "Other" category in plastic model kits includes diverse subjects such as buildings, animals and fictional characters, catering to hobbyists with specific or unique interests. This category encourages creativity and personalization, offering a broad range of project options. As the modelling community evolves, the "other" category is expected to expand, reflecting new trends and emerging interests.

By Application

Based on application the global market can be categorized into Beginner, Professional and Other.

• Beginner: The beginner category offers plastic model kits tailored for newcomers to the hobby. These kits feature simpler designs and fewer parts, making assembly straightforward. Snap-together models, which require no glue, are popular here. Beginner kits often include clear instructions and pre-painted parts to ease the process. This category is designed to attract young hobbyists and those exploring modelling with minimal complexity.
• Professional: Professional model kits are designed for experienced hobbyists and collectors seeking intricate detailed models. These kits involve complex assembly and advanced painting techniques, requiring specialized skills and tools. They often include limited edition or highly detailed replicas, covering subjects from military vehicles to iconic aircraft. This segment also features competition-level models, allowing builders to showcase their expertise and craftsmanship.
• Other: The "Other" category includes kits that don't fit into the beginner or professional classifications, such as themed models or collaborative projects. It caters to niche markets such as educational purposes or hobbyist clubs, offering a diverse range of subjects and complexity levels. This category fosters creativity and personalization and as the modelling community evolves, it’s expected to grow, reflecting emerging trends and specialized interests.

DRIVING FACTORS

"High sense of nostalgia among consumers and the hobbyist culture fosters the market"

The global plastic model kits market growth is bigger than the other types of hobby markets is that most citizens are attracted to plastic model kits because of childhood memories associated with the sets. To those who built their model kits from childhood, this kind of feeling brings a sense of pride and attachment towards the hobby that makes everyone willing and eager to continuously be part of it. Furthermore, the hobbyist culture creates a greater market as well as relevant support for sustaining the demand in today’s society. Users make use of newsgroups, clubs and self-generated social media groups to disseminate and exchange knowledge and offer and receive support from similar enthusiasts. This culture is not only beneficial to new builders where they can learn and develop but also for those who have been building for years it also creates a bond of fellowship. Thus, due to the nostalgia factor and the passionate hobbyist culture, the software market remains highly fluid and ever-changing.

"Increased demand for the educational value of the kits to expand the market"

The assembled plastic model kits can be defined as having substantial educational benefits, particularly for children. Putting together these kits assists in building up many skills such as hand-eye coordination, problem-solving skills, patience and detail observation. By following instructions, assembling parts and mounting paints and decals, the child is involved in a constructive action that can enrich the child’s mental and motor development. These benefits are now becoming apparent to parents and educators, which has resulted in a higher and widespread acceptance of educational toys such as plastic model kits. It therefore becomes apparent that, apart from being entertainment items, these kits present numerous learning experiences that in one way or another help in nurturing creativity and critical thinking among learners. With the increasing advancement and use of educational toys, plastic model kits are well-positioned to address the needs of mothers and children.

RESTRAINING FACTORS

"Competitions from related digital entertainment to slow the market expansion"

The niche of plastic model kits may experience a greatly looming threat of substitution by entertainment machinery that is in video games or virtual reality systems. Such digital alternatives guarantee an engaging and hands-on presentation, possibly without any need for physical construction, and hence, would appeal to a large crowd who want to avoid physical exertion and are looking for something new and different. Video games are an exciting kind of content that has the added advantage of social interaction and updates from time to time. Virtual reality experiences offer high degrees of exposure, they develop worlds that should not be physically inhabited. Although virtual entertainment cannot offer the same kind of physical reward or the touch-and-feel satisfaction that comes with actually constructing a model, it cannot be denied that the latter is a feasible and available solution in many ways. This competition is to compel the market of plastic model kits to explain the aspects that make it relevant in today’s society such as the recreation and art therapy that comes with building model kits.

PLASTIC MODEL KITS MARKET REGIONAL INSIGHTS

The market is primarily segregated into Europe, Latin America, Asia Pacific, North America, and Middle East & Africa.

"Asia Pacific region's strong manufacturing and consumer interest solidify its market dominance"

The global plastic model kits market share is dominated by Asia Pacific because of its strong production platform and ardent users. This region has many well-developed manufacturers offering a wide variety of different model kits, proving this business has a strong history in the locale along with an emphasis on hobbies. There is furthermore a very dense infrastructure of model shops, clubs and events which ensures a high interest of the general public and a high level of turnover at events in the field. Another notable advantage of these operation kits is the factor of cost and access which greatly makes it easily available in the region. Thus, a synergy of focusing on culture and cultural values along with developing appropriate models and production platforms guarantees that Asia Pacific will remain the market leader.

KEY INDUSTRY PLAYERS

"Key industry players are engaging with online communities through social media platforms to advance the market"

The key industry players in the plastic model kits market continue to interact with online communities through various social media platforms that have become crucial for the market. These platforms provide enthusiasts with a large community in which to share their work and ideas and get technical assistance from others. A few of the most important tools for speaking are social media where one can present the final works, share tips and find inspiration. This interaction fosters the development of a thriving culture of building where people can get ideas and find information. Through these platforms, industry players are not only maximizing exposure and interaction but also cultivating a community for modellers. The accessibility on digital platforms is also key in increasing the scale of distribution and mitosis of the hobby thus improving the volumetric growth of the market and the strengthening of ties between the modelling communities.

List of Market Players Profiled

• Trumpeter (China)
• Bronco Models (China)
• Dragon Models (Hong Kong)
• Fujimi Mokei (Japan)
• Aoshima (Japan)
• Tamiya Models (Japan)
• Hasegawa Models (Japan)
• Academy Models (South Korea)
• Moebius (U.S.)
• Bachmann Trains (U.S.)
• Revell (U.S.)
• Forces of Valor (U.S.)
• Round 2 (U.S.)
• Minicraft Models (U.S.)
• Heller SA (France)
• Airfix Models (U.K.)
• MiniArt Models (Poland)
• Italeri S.p.A (Italy)

INDUSTRIAL DEVELOPMENT

July 2024: Zone of the Enders fans can look forward to new Kotobukiya model kits. The Aumaan Anubis, priced at USD 60 and released on April 30, 2025, features manipulator parts for robotic and flight modes. Another Anubis kit, at USD 73, offers detailed articulation and accessories. Available via Amazon Japan with free U.S. shipping, these kits highlight the game's powerful Type-C Orbital Frames.

REPORT COVERAGE

The study encompasses a comprehensive SWOT analysis and provides insights into future developments within the market. It examines various factors that contribute to the growth of the market, exploring a wide range of market categories and potential applications that may impact its trajectory in the coming years. The analysis takes into account both current trends and historical turning points, providing a holistic understanding of the market's components and identifying potential areas for growth.

The research report delves into market segmentation, utilizing both qualitative and quantitative research methods to provide a thorough analysis. It also evaluates the impact of financial and strategic perspectives on the market. Furthermore, the report presents national and regional assessments, considering the dominant forces of supply and demand that influence market growth. The competitive landscape is meticulously detailed, including market shares of significant competitors. The report incorporates novel research methodologies and player strategies tailored for the anticipated timeframe. Overall, it offers valuable and comprehensive insights into the market dynamics in a formal and easily understandable manner.