Picture Frames Market Size, Share, Growth, and Industry Analysis, By Type (Wooden, Plastic, Plexiglass & Others), By Application (Supermarkets/Hypermarkets, Gift Store, Specialty Stores, Online & Others) and Regional Forecast to 2032

PICTURE FRAMES MARKET REPORT OVERVIEW

The global picture frames market size expanded rapidly XX  in 2023 and the market is projected to grow substantially XX by 2032, exhibiting a prodigious CAGR XX  during the forecast period.

Frames pictures are decorative borders that enclose and reveal pieces of artwork, photographs or other such images, thus serving as a form of ornamentation and safeguarding. This is due to the fact that most artists use frames to exhibit their art, in order to protect them from harm and enhance their beauty.

There are various factors driving the picture frames market such as, increasing popularity of framing various things and increasing use of frames at commercial places. As they are used in homes and such places as galleries and museums, picture frames possess both practicality and decoration hence making them popular choices for personal or professional use.

COVID-19 Impact: Lockdown Restrictions and Overall Market Slowdown Led to Decreased Demand

The global COVID-19 pandemic has been unprecedented and staggering, with the picture frames market experiencing lower-than-anticipated demand across all regions compared to pre-pandemic levels. The sudden market growth reflected by the rise in CAGR is attributable to market’s growth and demand returning to pre-pandemic levels.

The global market picture frames have been affected significantly by the COVID-19 pandemic. Demand fell due to lockdown constraints and the general economic slowdown. There has been a drop in the sales of ornaments such as picture frames since retail outlets were shut down and customers chose to buy basic necessities first. Furthermore, production and distribution were hindered by disruptions in the supply chain. The transition to telecommuting and virtual education changed customers’ buying patterns as well thereby decreasing the growth of that industry. Nevertheless with relaxation on limitations and desire for enhancing home appearances; this resulted in slight revival in this sector market.

LATEST TRENDS

"Increasing Use of Digital Photo Frames is a Latest Trend"

A latest trend in the global picture frames market is the increasing use of digital photo frames. The growth of the worldwide market for picture frames sees a new trend in the use of digital photo frames. With this device, people can exhibit many pictures as they go along thus making it lovely instead of a static one unlike ordinary ones. Advances in technology have made it possible for these devices to be fitted with various connectivity systems and storage options like Wi-Fi, touch screens, and cloud computing. With an increased acceptance of smart houses by people and more inclination towards technological home designing, there has been an increasing demand for digital picture frames, which have emerged as one highly sought after commodity.

PICTURE FRAMES MARKET SEGMENTATION

By Type

Based on type the global picture frames market can be categorised into Wooden, Plastic, Plexiglass & Others.

• Wooden: Wooden frames are used for an antique look. It gives a premium and traditional look. They are known for their long life and durability.
• Plastic: The frames made by plastic are very durable and lightweight. They are ideal for high-volume production and are often used for more casual or temporary displays
• Plexiglass: Plexiglass frames are transparent and give a sleek modern look. They are commonly used in contemporary settings and for larger frames.
• Others: The other alternative materials are metal, fibre & other materials.

By Application

Based on application the global market can be categorised into Supermarkets/Hypermarkets, Gift Store, Specialty Stores, Online & Others.

• Supermarkets/Hypermarkets: Supermarkets use the frames for showcasing the banners and offer posters. They require affordable and heavy duty frames.
• Gift Store: The gift store provides customisable frames options with a variety of designs. The gifting purpose is fulfilled by decorating frames very well.
• Specialty Stores: The frame specialty stores only make frames including home décor and art supply shops, offer a diverse range of frames, from custom-made to designer pieces.
• Online: Online stores such as e-commerce platforms also provide a wide variety of frames.
• Others: The others include alternative retail channels such as craft fairs, flea markets, and pop-up shops.

DRIVING FACTORS

"Increasing Popularity of Framing Various things to Boost the Market"

One of the key driving factors in the global picture frames market growth is the increasing popularity of framing various things. Today, people have gone beyond framing ordinary photographs and images to frame memorabilia, awards, fabrics, and even digital screens. A major driver of this trend is the increasing demand for customised and distinct home designs. The framing of different items adds tastefulness as well as enables us to keep those moments close at heart and thus making it necessary to produce more varieties of frames in terms of design and raw materials. The expanding range of applications is playing a significant role in the growth of this market.

"Increasing Use of Frames at Commercial Places to Expand the Market"

Another driving factor in the market is the increasing use of frames at commercial places. Hotels, eateries, workplaces, and retail shops use framed art pieces and promotional items to embellish their interiors and to appear more professional. This transformation is not only meant for aesthetics but also to create an inviting environment for customers. There is a rising demand for made-to-order elegant frames that conform to particular focusing markets thus opening up new avenues in the sector.

RESTRAINING FACTORS

"Increasing Smartphone Usage Led to Neglect Picture Frames Impede Market Growth"

One of the key restraining factors in the global picture frames market is the increasing smartphone usage led to neglect picture frames. The neglect of picture frames owing to the rise in smartphone usage has hindered market growth. Smartphones have made it easy to store and share photos digitally which has resulted in a decrease in printing and framing of pictures. Consequently, there is a lower need for physical picture frames since more people are turning to electronic memorabilia. Furthermore, the growing number of social networking sites available for memory display reduces even more their relevance compared to classic frames which complicates further driving business due to changes in buying behaviour.

PICTURE FRAMES MARKET REGIONAL INSIGHTS

The market is primarily segregated into Europe, Latin America, Asia Pacific, North America, and Middle East & Africa.

"Asia Pacific Region Dominating the Market due to Presence of a Large Consumer Base"

Asia-Pacific has emerged as the most dominant region in the global picture frames market share due to several factors. Picture frames market has been less favourable to every other region globally than the Asia Pacific region. This is because there are so many consumers in the region. Fast progression of cities and rise in disposable earnings are the main factors driving demand for home décor items such as picture frames, especially in nations like China, India and Japan. Furthermore, an increasing number of average earners in this area have recently developed a renewed interest in customised as well as fashionable home paraphernalia. The economy of the Asia Pacific region is the most advanced and hence the largest market for picture frames because it has a number of inexpensive and varied frame choices as well as a strong retail infrastructure.

KEY INDUSTRY PLAYERS

"Key Industry Players Shaping the Market through Innovation and Market Expansion"

The picture frames market is significantly influenced by key industry players that play a pivotal role in driving market dynamics and shaping consumer preferences. These key players possess extensive retail networks and online platforms, providing consumers with easy access to a wide variety of frame options. Their strong global presence and brand recognition have contributed to increased consumer trust and loyalty, driving product adoption. The collective efforts of these major players significantly impact the competitive landscape and future trajectory of the market.

List of Market Players Profiled

• Huahong Holding Group (China)
• Levin Frames (U.S.)
• Qingdao Yinlongfei Handicraft (China)
• Dunelm (U.K.)
• Intco Framing (China)
• Liberty Display Group (U.S.)
• Kroh-Wagner, Inc. (U.S.)
• IKEA (Sweden)
• Kirkland's (U.S.)
• Habitat (U.K.)
• Z Gallerie (U.S.)
• EW Hannas, Inc. (U.S.)
• Pottery Barn (U.S.)

INDUSTRIAL DEVELOPMENT

October 2019: Aura announced the launch of a new smart photo frame assembly which is going to help users to insert the photo of their phones to the wall of their house.

REPORT COVERAGE

The study encompasses a comprehensive SWOT analysis and provides insights into future developments within the market. It examines various factors that contribute to the growth of the market, exploring a wide range of market categories and potential applications that may impact its trajectory in the coming years. The analysis takes into account both current trends and historical turning points, providing a holistic understanding of the market's components and identifying potential areas for growth.

The research report delves into market segmentation, utilizing both qualitative and quantitative research methods to provide a thorough analysis. It also evaluates the impact of financial and strategic perspectives on the market. Furthermore, the report presents national and regional assessments, considering the dominant forces of supply and demand that influence market growth. The competitive landscape is meticulously detailed, including market shares of significant competitors. The report incorporates novel research methodologies and player strategies tailored for the anticipated timeframe. Overall, it offers valuable and comprehensive insights into the market dynamics in a formal and easily understandable manner.