Personal Accident Insurance Market Size, Share, Growth, and Industry Analysis, By Type (Personal Injury Claims, Road Traffic Accidents, Work Accidents and Others), By Application (Personal and Enterprise), and Regional Forecast to 2032

Last Updated: 08 January 2025

PERSONAL ACCIDENT INSURANCE MARKET OVERVIEW

The global personal accident insurance market size expanded rapidly XX  in 2024 and is projected to grow substantially XX by 2032, exhibiting a prodigious CAGR XX  during the forecast period.

The product of personal accident insurance has registered steady growth over the recent past due to heightened consciousness regarding the financial protection requirements associated with accidents and death. The mortally caused through accidental death and injuries cut across different parts of the world; hence, the urge of ensuring the future of families prompts people to consider personal accident insurance while minimizing the resultant financial impact caused by such accidents. Other than this, increasing accidents on roads, at places of work, and cases of natural disasters are other drives for personal accident insurance coverage.

The growth has also been facilitated by the expansion of the middle class, especially in emerging economies. The more disposable income available to the population, the greater the awareness of the need for personal protection through insurance policies. New technology like digital platforms and mobile applications have further provided customers with easy access to and management of insurance products, thereby increasing the offer of individualized plans specifically designed for kinds of accidents or risks; consequently, the market is observing a growth. Online platforms and digital solutions are also being followed to further increase the scope of personal accident insurance markets and offer it to a greater customer base.

GLOBAL CRISES IMPACTING PERSONAL ACCIDENT INSURANCE MARKETCOVID-19 IMPACT

Personal Accident Insurance Industry Had a Negative Effect Due to increase in claims due to accidents and hospitalizations during COVID-19 Pandemic

The global COVID-19 pandemic has been unprecedented and staggering, with the market experiencing lower-than-anticipated demand across all regions compared to pre-pandemic levels. The sudden market growth reflected by the rise in CAGR is attributable to the market’s growth and demand returning to pre-pandemic levels.

The impact was felt in the personal accident insurance market from the COVID-19 pandemic. This brought about an increase in accidents and hospitalization, mainly during the global health crisis. Also, because of the remote working arrangements as well as the limitations of movement, the patterns changed in terms of risks for premiums and coverage options. Additionally, the decline caused by the pandemic in people's economies made most enterprises spend less on insurance products. Individuals were also facing financial squeeze. This forced them to rethink the kind of insurance and type of policies they buy or take. The manner of risk perception changed such that there was a significant need for more flexible yet holistic insurance solutions.

LATEST TREND

"Growth and Innovation to Drive Market Growth"

The most recent trend about personal accident insurance is with the rapid growth of online platforms and AI-based services. In this regard, insurers have adopted AI to integrate claims processing, personalized products, and enhanced customer satisfaction. Also, there is the trend toward flexibility and customization wherein insurers now offer short term and micro-insurance plans to fit the changing desires of their customers. The growing desire for convenience, speed, and customized solutions has spurred this trend, as increasing numbers of people want to insulate themselves against accidents in an increasingly unpredictable world. These digital advancements not only bring about operational efficiency improvements but also help insurers tap previously unserved demographics, fostering market growth.

PERSONAL ACCIDENT INSURANCE MARKET SEGMENTATION

BY TYPE

Based on Type, the global market can be categorized into personal injury claims, road traffic accidents, work accidents and others

• Personal Injury Claims: This involves insurance covering the kinds of accidents that involve physical injuries or death through a fall, mishap, or any other untimely incident.
• Road Traffic Accidents: This is one of the primary causes of personal injuries across the globe, and comprises compensation for accidents with cars, pedestrians, or bicycles.
• Work Accidents: This comprises compensation for injuries or death from work or work-related accidents, mainly in high-risk sectors, as worker's compensation.
• Others: This also encompasses accidents that fall into no category under any of the above, for example, home accidents, accidents resulting from recreation, and medical malpractice.

BY APPLICATION

Based on application, the global market can be categorized into personal and enterprise

• Personal: this segment caters to individual's personal accident insurance who requires their financial security against an accident.
• Enterprise:  this category ranges from companies and organizations looking for group personal accident coverage for their employees in relation to the workplace accident and its injuries.

MARKET DYNAMICS

Market dynamics include driving and restraining factors, opportunities and challenges stating the market conditions.                  

DRIVING FACTORS

"Increasing Awareness of Financial Security to Boost the Market"

With increasing global awareness about financial security, there has been a significant increase in demand for personal accident insurance. The financial risks that have been associated with accidents are becoming increasingly visible to people, and thus people are looking for coverage from such costs. The growth in personal accident insurance is due to the growing recognition by people of the need to get covered in case of any personal injuries or accidents. This will also result in a continuously increasing number of individuals embracing the insurance products with awareness over financial protection, as well as increased medical cost coverages, income protection, and costs incurred for recovery processes over long periods.

 "Growing Incidence of Accidents and Injuries to Expand the Market"

The growth in accident incidence, including road traffic incidents, workplace injuries, and other accidents, is the primary driver for the personal accident insurance market growth. More accidents occur with increased incidence, together with more traffic, industrial activities, and daily risks. It is also more common in the construction, transportation, and manufacturing industries, where the risk of workplace injury is greater. More and more individuals and enterprises seek financial protection as accident rates have increased, which has contributed to growth in the personal accident insurance market.

RESTRAINING FACTOR

"High Cost of Premiums to Potentially Impede Market Growth"

One of the major restraint factors for this market is the high expense of premiums. Many people and especially those in developing regions cannot afford personal accident insurance because it is costlier than other types of cover. This has led to a lack of widespread take-up, especially in less affluent demographics. The higher premiums of policies that offer extended coverage may discourage some customers from buying personal accident insurance. This may limit the potential growth in some of the regions. Moreover, in some markets, lack of trust and, actually, understanding about the accident insurance benefits can become another restraint to growth. Most of the people remain largely unaware of the financial protection accident insurance can give and consequently generate fewer demands.

OPPORTUNITY

"Growing Awareness and Adoption of Digital Insurance Platforms To Create Opportunity for the Product in the Market"

The personal accident market opens up to more burgeoning possibilities with growing awareness about, and adoption of digital platforms for insurance. Further increase in penetration rates among people for smartphones and Internet results in a wider recourse among people to purchase their policy online, to obtain more information about different polices, and for renewal services. This has shown its strength particularly amongst newer technology-savvy individuals opting for more accessible and customizable offers. The other outcomes of digital channels include streamlining the operational processes of insurers, offering personalized products, and boosting customer interaction, which can result in higher penetration.

CHALLENGE

"Underinsurance of Certain Demographic Groups Could Be a Potential Challenge for Consumers"

A key issue in the personal accident insurance market is the underinsurance of certain demographics. With increasing awareness of risks, many people still have not been adequately covered due to factors such as developing region or low-income status. The lack of knowledge on the relevance of personal accident insurance or affordability is often the case for most individuals. Another area of concern is the complexity of insurance policies. Many people fear being confused by fine print or unclear terms and end up hesitant to purchase or renew policies.

PERSONAL ACCIDENT INSURANCE MARKET REGIONAL INSIGHTS

• NORTH AMERICA 

The North American personal accident insurance market is growing because more and more people are becoming aware of the need for personal protection, especially in the wake of rising healthcare costs and accidents. The United States personal accident insurance market is also picking up among consumers seeking financial security in case unforeseen accidents, such as work-related accidents, accidents related to sports, or those that happen in day-to-day activities. Availability of digital insurance platforms and especially customized insurance policies further adds to market growth. Among the most significant contributions towards regional growth is observed from the United States' personal accident insurance market, through demand for supplemental coverage, particularly in the event of accidents. The demand from consumers, who are significantly in urban locations, opts for personal accident policies as complementarities with health coverages. Other driving factors in increasing market share in the U.S. include growing awareness of disability coverage and the opportunity to tailor policies.

•  EUROPE

Europe's personal accident insurance market share has also been increasing steadily and is mainly influenced by rising interest in risk management as well as personal safety issues. Personal accident insurance products, for example, are highly adopted in countries like the UK, Germany, and France, as people become more cautious of the cost of their accidents. The market share is also increasing because of the regulatory frameworks that promote availability of comprehensive personal accident coverage, especially for workers and travelers.

•  ASIA

This has led to a fast-increasing Asian personal accident insurance market. With China, India, and Japan being the growth leaders, the increasing demand in the personal accident insurance space is being driven by growth in economic development, along with rising disposable incomes, and the growing middle-class population. Additionally, personal financial protection awareness in the region and the need for insurance as a risk mitigating tool are also fueling the market share growth in the region. Insurers have been also developing customized products that cater to the specific needs of the consumers in Asian countries.

KEY INDUSTRY PLAYERS

"Key Industry Players Shaping the Market Through Innovation and Market Expansion"

The major players in the personal accident insurance market are also increasing their product lines as well as leveraging technology for enhanced customer experience. The most insurers are using the digital platforms and mobile applications that have streamlined the buying and the claims process for the consumer. Companies are increasingly offering customized as well as flexible policies for the customers to tailor their coverage according to individual needs. Major players equally increased efforts towards awareness creation among emerging market customers regarding the need for personal accident insurance, particularly through strategic marketing. Other strength factors include strategic partnering with health-care providers and employers for a group accident insurance offer that further fortifies their presence in the market.

LIST OF TOP PERSONAL ACCIDENT INSURANCE COMPANIES

• Allianz (Germany)
• Assicurazioni Generali (Italy)
• China Life Insurance (China)
• MetLife (United States)
• PingAn (China)
• AXA (France)
• Sumitomo Life Insurance (Japan)
• Aegon (Netherlands)
• Dai-ichi Mutual Life Insurance (Japan)
• CPIC (China)
• Aviva (United Kingdom)
• Munich Re Group (Germany)
• Zurich Financial Services (Switzerland)
• Nippon Life Insurance (Japan)
• Gerber Life Insurance (United States)
• AIG (United States)

KEY INDUSTRY DEVELOPMENTS

August 2023: MetLife (United States) has launched a new digital personal accident insurance platform, promising customers more accessibility and convenience. Through the platform, customers can buy and manage their personal accident insurance online and get real-time claims processing and policy customization. This is part of the broader strategy for improving customer engagement and streamlining the insurance experience through digital innovation, particularly in response to growing demand for flexible and easily accessible insurance products.

REPORT COVERAGE

This report provides a detailed analysis of the global personal accident insurance market based on drivers like increased awareness of the importance of personal protection, increased healthcare costs, and growing risk of accidents across different sectors. The report further analyzes how consumers are increasingly opting for personal accident insurance as a supplement to traditional health insurance policies. It also explores the effect that digital transformation has on the insurance industry, such as the growth of mobile platforms and online products of insurance, through which more people can access its coverage.

Regional market trends are also included in the report, but it specifically looks at North America, Europe, and Asia. It analyzes the varying demand in these regions, where demand in the United States has been found to be major and significant due to its large numbers of consumers and high degree of awareness regarding accident protection. Europe and Asia are rising due to economic development as well as rising disposable income and greater awareness of risk management. The report also notes the competitive landscape with a focus on the key players in the industry innovating their products and expanding the distribution network to catch up with the growth in demand for personal accident insurance.