Non Aromatic Garlic paste Market Size, Share, Growth, and Industry Analysis, By Type (Organic and regular), By Application (Household and food service), and Regional Forecast to 2032

Last Updated: 04 January 2025

NON AROMATIC GARLIC PASTE MARKET OVERVIEW

The global Non Aromatic Garlic paste market size expanded rapidly XX  in 2024 and is projected to grow substantially XX by 2032, exhibiting a prodigious CAGR XX during the forecast period.

The non-aromatic garlic paste market has seen a steady rise over the last few years, due to growing demand for convenient cooking solutions and the increased popularity of garlic based products in international cuisines. Non-aromatic garlic paste is preferred over traditional garlic pastes, due to its milder flavor profile. Its flexibility in culinary use, while adding flavor without overpowering dishes, has made it a favorite among consumers. The increased awareness of the health benefits of garlic, such as antimicrobial and anti-inflammatory effects, has also driven demand across demographics.

GLOBAL CRISES IMPACTING NON AROMATIC GARLIC PASTE MARKETCOVID-19 IMPACT

Non Aromatic Garlic paste Industry Had a Negative Effect Due to supply chain disruption during COVID-19 Pandemic

The COVID-19 pandemic had a significant impact on the market for non-aromatic garlic paste. In the early stages of the pandemic, supply chain disruptions and workforce shortages affected the production and distribution of garlic paste. However, as consumer behavior shifted toward home-cooked meals during lockdowns, demand for packaged and easy-to-use ingredients, including garlic paste, increased. This trend was particularly notable in urban areas where working professionals sought quick and efficient cooking solutions. During this time, online sales channels have played a vital role, with e-commerce platforms reporting an increased number of garlic paste sales. After the pandemic, the market has regained its ground, with improved supply chain strategies and consumer interest in packaged condiments.

LATEST TREND

"Growing demand for organic food to Drive Market Growth"

Among the latest trends in the non-aromatic garlic paste market is the rising trend of organic and preservative-free products. Increasing demands from health-conscious consumers toward more natural and chemical free garlic paste drives innovation in formulation. Besides, sustainable packaging solutions have emerged as the most demanded, as companies focus on minimizing their environmental footprint. Another trend that is witnessed is the region-specific varieties of garlic paste catering to taste preference at the local level. Its rising demand also because it's widely used as a main ingredient in the recipes for vegan and plant-based diets also helped to expand the market.

NON AROMATIC GARLIC PASTE MARKET SEGMENTATION

BY TYPE

Based on Type, the global market can be categorized into Organic and Regular

• Organic: Organic non-aromatic garlic paste is prepared by using organically farmed garlic that does not contain chemical fertilizers, pesticides, or genetically modified organisms. This variant has become so popular among healthy conscious individuals who seek pure and chemicals-free food items. The consumers in developed countries, such as North America and Europe, are demanding for organic more than other markets because most of them will pay good money for health-related purposes. Manufacturers typically make a lot of noise about a certification, such as USDA Organic or EU Organic, that attracts this emerging market to buy their product.
• Regular: Conventionally prepared, non-aromatic garlic paste is usually manufactured through conventional farming and available in large quantities at cheaper prices. It caters to the price sensitive markets and is widely used by food service industries such as restaurants, caterers and fast food chains. It is the best-selling option in developing economies where organic products are scarce or less in demand.

BY APPLICATION

Based on application, the global market can be categorized into Household and food service

• Household: Non-aromatic garlic paste is widely utilized in households as an easy solution to peeling and dicing fresh garlic. Non-aromatic garlic paste remains popular among working professionals and urban families looking for quick fixes to prepare meals. The increase in home cooking and easy availability in supermarkets, convenience stores, and online retail channels of non-aromatic garlic paste will benefit the household segment. Organic and preservative-free variants are highly coveted in this segment.
•  Food service: The food service industry, which includes restaurants, cafes, catering services, and quick-service restaurants, is an important use area for non-aromatic garlic paste. It remains an essential ingredient in commercial kitchens due to the uniformity of its flavor and ease to fuse, saving time for the food service provider during mass production of meals. Flavored garlic pastes are also gaining popularity among gourmands and fusion cuisines, but the more traditional variants of the same product continue to be very popular in most everyday food service operations.

MARKET DYNAMICS

Market dynamics include driving and restraining factors, opportunities and challenges stating the market conditions.                

DRIVING FACTORS

"Increasing demand of convenience food to Boost the Market"

The high demand of convenience food has become one of the biggest drivers of the non-aromatic garlic paste market. Busy lifestyles have made customers increasingly seek products that save their precious time, yet do not compromise on quality. The other health benefits that come with garlic, like increasing immunity and maintaining blood precious time.  Digital marketing strategies and social media promotions have also played a very significant role in raising awareness and access to garlic paste products across the globe driving the Non Aromatic Garlic paste market growth.

RESTRAINING FACTOR

"Short Shelf of Non Aromatic Garlic paste to Potentially Impede Market Growth"

Despite its promising growth, some challenges face the non-aromatic garlic paste market. The relatively short shelf life of garlic paste, especially the non-preservative variants, can be intimidating to some consumers and retailers. Fluctuations in raw-garlic prices because of seasons or agricultural problems can pose a challenge to production and thus retail prices. Furthermore, consumer skepticism over the addition of artificial additives and preservatives in some products is a challenge that limits the expansion of the market.

OPPORTUNITY

"Emerging markets To Create Opportunity for the Product in the Market"

Emerging markets are a huge opportunity for growth in the non-aromatic garlic paste sector. Asia and Africa, countries with traditional cuisines and staples of garlic, see urbanization and disposable income increases, thus boosting demand for convenient cooking solutions. Technological innovation in food processing and preservation continues to open new avenues in product innovation. Furthermore, direct-to-consumer models and partnerships with e-commerce platforms are creating new sources of revenue for manufacturers.

CHALLENGE

"Side Effects of Non Aromatic Garlic paste Could Be a Potential Challenge for Consumers"

The biggest challenge in the market is to maintain the consistency and quality of the product when the production is scaled up. Advanced processing techniques are needed to maintain the balance between flavor and shelf life, which is costly. Another challenge is the competitive nature of the market, as there are many regional and global players, so continuous innovation and differentiation are required to achieve consumer loyalty.

NON AROMATIC GARLIC PASTE MARKET REGIONAL INSIGHTS

•   NORTH AMERICA

The non-aromatic garlic paste market in North America is dominated by a strong preference for convenience and packaged food products. The United States Non Aromatic Garlic paste market holds a dominant share of the regional market on account of the high adoption of products based on garlic kitchen applications both at the consumer and commercial levels. In this region, the surging popularity of international cuisine and the health conscious consumer are driving demand. Besides, well-developed retail and online delivery systems in the region ensure easy accessibility of garlic paste products.

• EUROPE

Steady growth for the non-aromatic garlic paste market in Europe, with growth aided by the richness of food culture and growing convenience food culture in Europe. Some key countries here Italy, France, and Germany due to its large application of garlic in the native dish. The trend for organic and artisanal food products is boosting the manufacturer's preference towards clean label. More over, there is much interest in the practice of sustainability, so that is motivating innovation for the sake of eco-friendly packaging.

• ASIA

Asia is a growing market for non-aromatic garlic paste, primarily due to the extensive use of garlic in traditional Asian cuisines. India and China have significant Non Aromatic Garlic paste market share with high consumption of garlic in daily meals. Urbanization and changing consumer lifestyles are fostering demand for packaged garlic products. The growing penetration of modern retail formats and online platforms in the region further supports market growth. Asia also has a large production hub of garlic paste because of plenty raw materials available.

KEY INDUSTRY PLAYERS

"Key Industry Players Shaping the Market Through Innovation and Market Expansion"

Indian companies are increasingly playing an important role in both domestic and international growth through innovative products, sustainability, and strategic market expansion in the non-aromatic garlic paste market. The diversity of India's culinary traditions, with a rapidly growing market for easy-to-prepare cooking solutions, forms a perfect environment for Indian companies to flourish and set the direction of the market.Indian manufacturers such as Wingreens Farms and Bharat Masala are at the forefront of innovation by offering product portfolios that cater to increasingly changing consumer demands. Since health and sustainability awareness among consumers is on the rise, these companies have made organic and preservative free non aromatic garlic pastes available in the market. Wingreens Farms has, for instance launched variants infused with natural ingredients such as turmeric and ginger and positions them as functional products that add health benefits. Innovation in flavor is also the focus area. Several Indian brands are making garlic paste infused with regional spices for the local taste and global fusion trend. This would cater to traditional food requirements but also meet the international demand for authentic Indian flavors. Some companies demand for authentic Indian flavors. Some companies are also testing ready to use portion packaging for single meals, targeting urban households and working professionals are also testing ready-to-use portion packaging for single meals, targeting urban households and working professionals. Indian players are making the most of domestic and international opportunities to expand their market footprint. Domestically, they are capitalizing on the booming e-commerce sector and collaborating with major online retailers like Amazon India and

Flipkart. Players like Wingreens Farms are also adopting D2C channels, which enables them to directly reach the consumers and provide customization thereby achieving brand loyalty. Indian companies are entering new markets globally while highlighting the unique aspects of the products, such as affordability and recipes following traditional practices. For instance, Bharat Masala has increased its networks for distribution in the Middle East where Indian cuisine products are in high demand. Aggressive marketing campaigns supporting these efforts often include messages highlighting the authenticity and versatility of Indian garlic paste in different cuisines. More and more Indian companies are resorting to digital platforms and influencer marketing to build their brands. Social media campaigns, cooking, cooking tutorials and collaborations with food bloggers are popular strategies to demonstrate the versatility  of products.

 For instance, Wingreens Farms is very active on Instagram and YouTube, where it shares recipes and tips to incorporate garlic paste into everyday cooking. With innovation and strategic expansion, Indian players are not only shaping the domestic market but also positioning themselves as key competitors on the global stage, with a strong emphasis on quality and sustainability. This dual approach ensures their continued relevance in a dynamic and evolving industry.

LIST OF TOP NON AROMATIC GARLIC PASTE COMPANIES 

• Heinz (USA)
• Del Monte Foods (USA)
• Lee Kum Kee (China)
• Wingreens Farms (India)
• American Garden (USA)
• Kirkland Signature (USA)
• Bharat Masala (India)
• Shan Foods (Pakistan)
• Minara Foods (UAE)
• Rao’s Homemade (USA)

KEY INDUSTRY DEVELOPMENTS

August 2023: Lee Kum Kee expands business to European market with organic and vegan garlic paste variants. According to growing demand for clean label products in the region, it has been done.

February 2024: Heinz launched a new line of flavored non-aromatic garlic pastes in the United States, targeting consumers looking for diverse culinary experiences. The flavors included roasted garlic and herb-infused variants.

REPORT COVERAGE

The study takes into account both current trends and historical turning points, providing a holistic understanding of the market's components and identifying potential areas for growth. Non-aromatic garlic paste is well-poised for sustained growth because it provides consumers with more convenient health focused solutions and related to cooking. There remains concern over price and shelf life issues, yet it benefits much from technological innovations as well as growing opportunities in developing markets. Indeed, the potential offered is huge for players operating on the market today. For established players, as also for new entrants.