Longjing Green Tea Market Size, Share, Growth, and Industry Analysis, By Type (Bulk, Bagged & Canned), By Application (Online Sales & Offline Sales) and Regional Forecast to 2031

LONGJING GREEN TEA MARKET REPORT OVERVIEW

The global Longjing Green Tea Market size was USD 1.309 Billion in 2023 and the market is projected to touch USD 1.945 Billion by 2030, exhibiting a CAGR of 4.5% during the forecast period.

Hangzhou’s Longjing Green Tea is considered one of the examples of Chinese gourmet tea, the flavour of which, in addition to being delicate, is characterised by a bright green colour. It is hand harvested and specially treated to harbour its fresh vegetable-like crispness and subtle, enticing fragrance. Longjing is known to have the great medicinal benefit of helping to clear the mind, and this has made it popular among the tea enthusiasts and anyone who wishes to have a cup of tea that has the ability to help him/her to concentrate. Its gloss and low sugar content can be accompanied by a bitter taste, making it a rather harmonious and interesting product.

GLOBAL CRISES IMPACTING MILITARY BELT MARKET

COVID-19 Impact: Market Growth Restrained due to Shift towards Healthy Lifestyle

The global COVID-19 pandemic has been unprecedented and staggering, with the market experiencing higher-than-anticipated demand across all regions compared to pre-pandemic levels. The sudden market growth reflected by the rise in CAGR is attributable to market’s growth and demand returning to pre-pandemic levels.

COVID-19 pandemic has had several positive effects on this market. As a result of changing trends and concern for healthy lifestyles, human beings resorted to natural products and drinks. The study revealed that consumers deemed tea, especially green tea, as the healthy option better than taking sugary drinks or processed beverages. This made people start drinking this Green Tea due to perceived health benefits of things like enhanced immune systems and sharpened brains, to name but a few. At the same time, increased quarantine and remote work gave a new impulse to tea consumption, as new types of tea gained popularity as leisurely, warm beverages for home-bound citizens.

LATEST TRENDS

"Material’s Ethical Origins to Propel the Market Growth"

Some new tendencies in the sphere of this Green Tea consumption are underlined, for instance, the continual focus on the material’s ethical origins. Consumers are shopping for teas that came from environmentally sustainable sources and were fairly traded. This has resulted in an increase in market demand for organic, fairly traded this green tea. Also, there emerges a demand for differentiation and sensory pleasure through consumption of personal and premium tea and tea-cooking experiences. 

LONGJING GREEN TEA MARKET SEGMENTATION

By Type

Based on type the market can be categorized into Bulk, Bagged & Canned

• Bulk: This segment comprises bulk tea in loose form normally endowed in large quantities to business people or packed in large packing done to other packagers.
• Bagged: This segment covers tea packed in individual tea bag sachets, another common and easily usable product type by consumers.
• Canned: This segment comprises tea packed in cans, normally packaged for gift sets or a premium market.

By Downstream Industry 

Based on application the market can be categorized into Online Sales & Offline Sales

• Online Sales: This segment covers sales of tea through online stores, online shops, and branded outlets on the internet.
• Offline Sales: This segment consists of packaged teas that are marketed through conventional distribution outlets such as supermarkets, speciality tea retailers and wholesalers, and department stores.

MARKET DYNAMICS

Market Dynamics Include Driving and Restraining Factors, Opportunities and Challenges Stating the Market Conditions.

DRIVING FACTORS

"Growing Health Consciousness to Expand the Market"

One of the key driving factors of Longjing Green Tea Market growth is the Growing Health Consciousness. A noteworthy trend found in the market is that consumers of tea are now more conscious of the product’s health benefits, which include building the immune system, sharpening the brain, and helping reduce body size.

"Rising Disposable Income to Advance the Market"

With increasing income, consumers are ready to pay a premium price to experience speciality and quality tea such as this Green Tea.

RESTRAINING FACTOR

"Pests to Pose Potential Impediments on this Market"

In the case of the Longjing Green Tea market share, one significant control factor consists in the possibility of unstable tea production as a result of unfavourable weather conditions or pests. Unfavourable weather conditions such as rain or lack of it affect the growth of the tea plant and hence affect the yields. Further, pests and diseases affect the tea plant and may incline the quality of the tea or production quantity. 

OPPORTUNITY

"Customised Products to Create Opportunity in this Market"

The first key opportunity that is likely to benefit this market is the increasing consumer awareness towards personalised and customised products. The consumers are in dire demand of differentiated tea products that can be addressed through presenting a broader and richer line of flavoured and other speciality tea products. Suggesting preferences that suit the consumer’s tastes and preferences or presenting other formulated tea options. 

CHALLENGE

"Threat of Substitution to Pose Potential Challenge for this Market"

One of the most significant threats to this market is the threat of substitution, where consumers shift from tea to other similar products and to other beverages. Customers have a variety, which includes black tea, oolong tea, herbal teas, and coffee within their reach. This competition can make it hard for this Green Tea to woo new clientele because it will be lost among other similarly flavoured teas. The growth of plant-based and functional beverages might emerge as a threat as consumers are looking for something other than tea.

LONGJING GREEN TEA MARKET REGIONAL INSIGHTS

• North America 

on its own is a large market for this Green Tea due to increasing demand for natural products that are healthy. High-premium and speciality tea products are currently in demand, making a good and superior-quality Longjing Green Tea possible. On the same note, increasing consumer demographics for personalised and customised products in the United States Differential Probe Market have posed major opportunities for marketing and positioning of this Green Tea, such as having flavoured blends or recommendable blends.

• Europe

The target market for this Green Tea are European countries, especially those that take tea in large proportions in their diet. It is clear that there is a great need for organic and sustainable products that reflect the typical European social morality.

• Asia

The Oriental world, particularly China and Japan, are the original producers and consumers of tea. Currently, the domestic market for this Green Tea is well developed; nevertheless, an export market is also identified, with main target countries encouraging a middle class with a great interest in Chinese products.

KEY INDUSTRY PLAYERS

"Key Players Transforming the Longjing Green Tea Market through Product Segmentation "

Essential stakeholders in this industry have a considerable impact over its growth landscape. The players in the tea value chain, such as the producers, processors, exporters, and retailers of tea, hold the key to influencing this market. Since such players can ensure customer pooling and product segmentation, they can develop new products, invest in research and development for their brands, and create a competitive advantage among the competitors. Also, areas involving marketing communication and distribution channels are vital for reaching the consumers and disseminating the benefits of this Green Tea. 

List of Market Players Profiled

• Hangzhou Guanpin (China)
• Fujian Gugentang Biotechnology (China)
• Cofco (China)
• Xiaoguancha (China)
• Zhejiang Tea Group (China)

INDUSTRIAL DEVELOPMENT

2024: Lu Yu Tea Company, arguably the largest tea manufacturer in China, has just opened up new markets in Europe and North America. The company has also released a new range of organic Longjing Green Tea creations that are rich in premium quality to appeal to those consumers who are conscious of social responsibility, a healthy lifestyle, and sustainable living.

REPORT COVERAGE

This report is based on historical analysis and forecast calculation that aims to help readers get a comprehensive understanding of the global Longjing Green Tea Market from multiple angles, which also provides sufficient support to readers’ strategy and decision-making. Also, this study comprises a comprehensive analysis of SWOT and provides insights for future developments within the market. It examines varied factors that contribute to the growth of the market by discovering the dynamic categories and potential areas of innovation whose applications may influence its trajectory in the upcoming years. This analysis encompasses both recent trends and historical turning points into consideration, providing a holistic understanding of the market’s competitors and identifying capable areas for growth.

This research report examines the segmentation of the market by using both quantitative and qualitative methods to provide a thorough analysis that also evaluates the influence of strategic and financial perspectives on the market. Additionally, the report's regional assessments consider the dominant supply and demand forces that impact market growth. The competitive landscape is detailed meticulously, including shares of significant market competitors. The report incorporates unconventional research techniques, methodologies and key strategies tailored for the anticipated frame of time. Overall, it offers valuable and comprehensive insights into the market dynamics professionally and understandably.