Jersey Milk Market Size, Share, Growth, and Industry Analysis, By Type (Organic Milk, and Non Organic Milk), By Application (Online, and Offline), and Regional Forecast to 2032

JERSEY MILK MARKET OVERVIEW

The global Jersey Milk Market size was USD 50.44  Million in 2023 and is projected to touch USD 107.19 Million by 2032, exhibiting a CAGR of 8.9% during the forecast period. 

Produced by Jersey cows, Jersey milk is known for its relatively high butterfat content and creaminess, as well as its higher nutritional value compared to other types of milk. It is the preferred dairy product staple of choice for consumers who want premium-quality dairy products, and it's rich in protein, calcium, and vitamins; the output of the product is large milk. Jersey milk is used in everything from drinking fresh (which people do!) to being made into cheese, butter, and more. The worldwide growth of the market has also been the result of increasing health consciousness and the need for pure and natural dairy products. While the demand for Jersey milk became apparent in rural areas, some domestication of popular Jersey milk also in urban places emerged due to the rise in organic farming practices and interest in sustainable agriculture.

Much like consumer demand towards milk varieties, value-added products have also benefitted from a growth in the Jersey milk market, with organic Jersey milk and Jersey-based specialty dairy goods proving popular. The growth of this market, in turn, signals a wider interest in sustainability in dairy farming that is taking into account consumer demand for ethically sourced goods and the carbon footprint of production. Dairy consumers looking for a responsible and conscientious dairy option will find it in sustainable dairy farming, which is committed to reducing greenhouse gas emissions, conserving water, and improving animal welfare. Innovation is taking place within the Jersey milk space too, as new product ranges are launched targeting the segment of the population that is environmentally aware.

GLOBAL CRISES IMPACTING JERSEY MILK MARKET COVID-19 IMPACT 

Supply chain disruptions in the dairy market

The global COVID-19 pandemic has been unprecedented and staggering, with the market experiencing lower-than-anticipated demand across all regions compared to pre-pandemic levels. The sudden market growth reflected by the rise in CAGR is attributable to the market’s growth and demand returning to pre-pandemic levels.

Lockdowns and transport restrictions due to the COVID-19 pandemic severely disrupted the Jersey milk market. The closing of restaurants cafes and food service outlets cut demand from the commercial sector, causing a surplus of milk. Most of you have been jockeying around to try to make things work with labor availability challenges and disruptions in milk pickup processing and delivery of milk to market. On the contrary, the pandemic also created a demand for healthy and immunity-boosting items which helped in the growth of lasting consumption of fresh dairy products such as Jersey milk at home. Grocery channels struggled to stock up on these new offerings, especially in regions where heavy snowfall created supply chain challenges and disruptions. This opened up new areas for local suppliers or eCommerce platforms to serve customers looking for high-quality milk products that could be delivered straight to their doorsteps.

LATEST TREND

"Changes in consumer preferences drive growth in the Jersey milk market"

The Jersey milk market growth is driven by evolving consumer preferences, to keep producing organic milk and sustain the market has become the main reason for purchasing decisions. Nowadays consumers prioritize healthy food sources with less animal cruelty. This has led to Jersey milk market to make smaller and sustainable dairy farms. Furthermore, innovation in the dairy market is growing exponentially which is also expanding market opportunities as manufacturers introduce new products such as flavored dairy milk, premium ice creams, etc. Another thing is the shift towards natural and raw dairy with a growing demand for minimally processed products. Jersey milk market share has marketed itself as producing purity and lack of additives product which is going to drive the market growth.

JERSEY MILK MARKET SEGMENTATION

BY TYPE

Based on Type, the global market can be categorized into Organic Milk and Non-Organic Milk

• Organic Milk: Organic Jersey milk comes from cows that graze on certified organic farms, pasture grazing on non-GMO, pesticide-free diets. This premium milk is comprised of no artificial additives, antibiotics, or hormones, and comes from cows raised without the use of supplements. Increased awareness of health benefits and environmental sustainability has driven significant growth in demand for organic milk.
• Non-Organic Milk: Despite this, a sizable percentage of Jersey milk is marketed as non-organic, providing cheap sales to the consumer. This milk—produced in an old-school way—suits everything from your home moves to industrial food manufacturing. It doesn’t carry the “organic” label, but it still has the Jersey milk’s high butterfat and nutritional qualities.

BY APPLICATION

Based on application, the global market can be categorized into Online, and Offline

• Online: With the rise of e-commerce, the distribution of Jersey milk has also changed through online platforms that offer easy access to fresh and quality dairy products. Sales through the Internet are increasing as urban customers are gravitating towards home delivery services. From delivery models to subscription-based for organic & fresh Jersey milk, many brands are gaining fair management through digital channels that help them maximize their sales.
• Offline: The largest distribution channel for Jersey milk is still offline, in supermarkets, specialty stores, and local dairies. These outlets offer consumers the option to acquire fresh milk directly, as well as a range of dairy products sourced from Jersey milk. Farmers’ markets and cooperative stores are another important component in connecting producers with those looking to buy locally.

MARKET DYNAMICS

Market dynamics include driving and restraining factors, opportunities, and challenges stating the market conditions.      

DRIVING FACTORS

"Increasing demand for premium dairy products"

The demand for high-quality, nutrient-rich dairy products is one of the driving factors for Jersey milk market growth. Jersey milk is known for its rich flavor, creamy texture, and superior nutritional profile, which makes it the preferred choice among health-conscious consumers. With the increasing disposable incomes, consumers are willing to spend more on premium dairy products that offer better taste and health benefits. This shift in consumer preferences is a big contributor to the growth of the Jersey milk market share, especially in urban locations where premium and organic food is highly valued.

 "Awareness of sustainability agriculture"

As sustainability continues to rise as a global priority, consumers are favoring products that align with environmentally friendly and ethical farming practices. This trend has helped the organic varieties of Jersey milk as they are associated with grass-fed, small-scale dairy farms that focus on animal welfare and sustainable production. The premium willingness of consumers to pay for such products has led to an increase in Jersey milk market share, further encouraging producers to adopt such sustainable farming practices. The growth of the market is driven by this factor, especially in regions where eco-friendly purchasing decisions dominate.

RESTRAINING FACTOR

"High production cost"

The production cost in the Jersey milk market is costly. Expanding in this market could be a little problematic due to the cost factor for smaller businesses. The main cost drivers is to feed and care for Jersey cows. Moreover, organic, sustainable, and environment-sensitive farming practices will also be the cost drivers of the overall produce. Such cost will also increase the price of the final product which in turn will decrease the sales for the Jersey milk market share.

OPPORTUNITY

"Expansion in E-commerce platforms"

Due to expansion in the e-commerce business model, there is a huge opportunity for jersey milk market growth. Because due to online businesses, there is no mediator between the consumer and the product. Consumers can directly buy from the website or do a subscription monthly. This system is cost-effective and can reach a wide range of customers. This is extremely popular in urban areas

CHALLENGE

"Competitive with alternative brands"

A factor to be considered in the competition of the Jersey milk market is the increasing popularity of plant-based milk alternatives, such as almond, soy, or oat milk, consumed by those embracing vegan or lactose-free products. Such alternatives make a product attractive to health-conscious consumers or environmentally friendly ones. The producers need to ensure that the focus is on showing that Jersey milk has some natural and sustainable advantages example, a higher content of protein and calcium with all the nutritional benefits. This will help the producers maintain a competitive advantage in the Jersey milk market share.

JERSEY MILK MARKET REGIONAL INSIGHTS

• North America 

The North American Jersey milk market is by a preference for ultra-premium dairy products. In the United States Jersey milk market, the rising organics and grass-fed consumption trend has translated into an increase in demand for Jersey milk. In the region, producers are emphasizing sustainable farming and e-commerce to respond to consumer demand.

•  Europe

Europe has been a top market for Jersey milk, with strong demand from the U.K., France, and Germany, where shoppers seek high-quality and organic dairy products. The area's focus on sustainable agriculture is a natural fit for the growing demand for Jersey milk, especially among urban and health-conscious demographics.

•  Asia- Pacific

The Jersey milk market is projected to grow rapidly in Asia driven by rising disposable incomes and shifting dietary preferences. Countries like India, China, and Japan have a high demand for premium dairy products. Jersey milk is more popular in urban areas than in rural and it is popular among people who are health conscious.

KEY INDUSTRY PLAYERS

"Key Industry Players Shaping the Market Through Innovation and Market Expansion"

Leading players in the Jersey milk market share are focusing on market expansion and product innovation.  Also, digital transformation to increase the market presence. Many companies are investing in organic farming certifications to appeal to consumers who want to buy eco-friendly products. Additionally, e e-commerce and direct consumer delivery websites are gaining more popularity which also chance to reach a wider audience.

LIST OF TOP JERSEY MILK MARKET COMPANIES

• Adopt a Cow (United States)
• Bright Daily (China)
• Huishan Daily (China)
• Yili (China)
• Europe-Asia (Belgium)
• Flevomel (Netherlands)
• Yin Qiao Dairy (China)
• Xiangmanlou (China)
• Tianyou (China)

KEY INDUSTRY DEVELOPMENT

August 2024:  Adopt a Cow (United States) They have announced their digital platform to connect consumers with small dairy farms digitally for virtual cow adoption and there is transparency in milk production.

REPORT COVERAGE

This report does a comprehensive analysis of the Jersey milk market covering its impact on marketing during the pandemic, the latest trends that have been adopted by the market, market segmentation into type and application, marketing dynamics of drivers, restraints, opportunities, and challenges. Key industry players' recent development in the market and list of top companies from the Jersey milk market.