Jacuzzi Bathtub Market Size, Share, Growth, and Industry Analysis, By Type (Corner, Rectangle & Oval), By Application (SPA Center, Hotel & Home), and Regional Forecast to 2032

JACUZZI BATHTUB MARKET OVERVIEW

The global Jacuzzi Bathtub market size was USD 402.48 million in 2023 and is projected to touch USD 583.57 million in 2032, exhibiting a CAGR of 4.0% during the forecast period.

The focus of the market for jacuzzi bathtubs is on the luxurious and therapeutic bath products that incorporate features of hydrotherapy, relaxation, and overall health. These bathtubs use water jets for creating a massage, and therefore they are used widely in residential as well as commercial establishments like hotels and spas. Owing to the soaring popularity of home wellness and spa experiences, the jacuzzi bathtub market is experiencing a healthy upsurge. Also, these bathtubs are equipped in a way that they do not compromise on the comfort of the users, which makes them attractive to consumers who want a two-in-one package of relaxation and health.

GLOBAL CRISES IMPACTING JACUZZI BATHTUB MARKETCOVID-19 IMPACT

Jacuzzi Bathtub Industry Had a Positive Effect Due to Increased Home-Improvement Spending and Wellness Trends during COVID-19 Pandemic

The global COVID-19 pandemic has been unprecedented and staggering, with the market experiencing higher-than-anticipated demand across all regions compared to pre-pandemic levels. The sudden market growth reflected by the rise in CAGR is attributable to the market’s growth and demand returning to pre-pandemic levels.

As for the impact, the COVID-19 pandemic had a favorable effect on the jacuzzi bathtub’s market as consumers who were confined in their homes wanted to introduce a spa-like setting and wellness within their interiors. To counter the increased anxiety associated with self-care, there was a rise in expenditure on decor luxuries like busts that include Jacuzzis. People tended toward home remodeling because they wanted to devote resources toward their personal comfort and spaces of relaxation. In this way, the pandemic did not hamper the development of the jacuzzi bathtub market but rather ensured its steady growth.

LATEST TREND

"The trend toward wellness and home relaxation drives market growth"

The current trend of consumers focusing on home, wellness, and relaxation activities is contributing to the growing need for the Jacuzzi bathtub, where individuals tend to nail spa visits by installing bathtubs in their households. This trend is exacerbated by the comfort-seeking human nature and the relief from the daily hustle, especially when home improvement activities, as in this case, become a fashion. Therefore, based on such occurrences, the Jacuzzi bathtubs are considered a tasteful and valuable addition that most of the homeowners would want to have.

JACUZZI BATHTUB MARKET SEGMENTATION

BY TYPE

Based on Type, the global market can be categorized into Corner, Rectangle & Oval

• Corner: Corner Jacuzzi bathtubs are strategically manufactured in such a way that they occupy the corner space within the bathroom, hence creating more space in the tight areas. These commonly come with contoured seating and targeted jets, giving the user comfort and relaxation—even in the smaller space. Such bathtubs are however used in almost all the modern houses and flats where available spaces are quite limited.
• Rectangle: Rectangle-shaped jacuzzi bathtubs are shapes that do not go out of fashion as they provide an easy and spacious, comfortable layout that can be fitted into most bathrooms. Such a shape provides enough space for the user to be reclined to their full body and is usually fitted with several water jets for user customization. Rectangle bathtubs are suited for homeowners whose taste lies in timeless designs with added opulence.
• Oval: Oval-shaped Jacuzzis are modern-looking with gently curving sides that maintain the bathroom's appearance. The form allows for the natural support of the body, which increases comfort and relaxation when in use. In most cases, oval tubs are exhibited other than attached to the walls; hence, they are preferable with contemporary edgy bathroom designs.

BY APPLICATION

Based on application, the global market can be categorized into SPA Center, Hotel & Home

• SPA Center: Always known as wellness centers offering the best of therapies that motivate clients’ relaxation and soothe muscle tension are the Jacuzzi bathtubs. These bathtubs are often fitted with jets, which help in focusing on a massage, thereby improving the standard of the spa. The most significant value of having a Jacuzzi bathtub in a SPA is that it attracts customers who are interested in welfare services, which are quite pricey in terms of providing ultimate relaxation.
• Hotel: Jacob tub has been put in the hotels, particularly in the sweep suites and the wellness regions, in order to give the visitors that five-star hotel feeling. These are additional reasons why these enhance the high-class hotels, as they are designed for the guests who wish to have some luxury and at the same time are on a vacation. The offering of the Jacuzzi bathtubs also makes the hotel stand out in the hospitality market because it gives extra merits.
• Home: Jacuzzi bathtubs in the residential houses allow a person to relax with the hydrotherapy baths without stepping outside the house. In fact, they are in rapid demand because the modern way of rehabilitation includes bathroom renovation for constructing similar facilities in houses. The built-in bathtub raises the attractiveness of the interiors and serves a practical purpose in maintaining one’s health, and it improves the value of the property too.

MARKET DYNAMICS

Market dynamics include driving and restraining factors, opportunities and challenges stating the market conditions.                   

DRIVING FACTOR

"Consumer demand for smart, sustainable designs is boosting market growth"

The market for Jacuzzi bathtubs has witnessed a paradigm shift with consumers’ readiness to embrace smarter bathtubs that incorporate wellness technology encased in energy-saving designs. Digital controls, adjustable water jets, and adjustable water temperatures are some of the features sought after by consumers in a bid to improve their bathing experience in bathtubs. Designs that can save on water and power are also becoming popular. This shift towards smart and sustainable options is driving Jacuzzi Bathtub Market Growth in all the right ways.

"The rise of luxury hotels and wellness tourism is fueling market growth"

With the proliferation of more luxury hotels, resorts, and SPA centers, the jacuzzi bathtub market is on the increase as such facilities seek to provide high-quality wellness facilities for their clients. Benefits of using jacuzzi bathtubs increase customer satisfaction and encourage these customers to travel to focus on wellness tourism. This trend in hospitality helps in the growth of the market by encouraging large-scale installations of jacuzzi bathtubs.

RESTRAINING FACTOR

"High costs in buying, installing, and maintaining limit market growth"

Jacuzzi bathtubs are also, in many instances, expensive in the sense of buying, installation, and maintenance; this stands out as a major limitation to all the cost-conscious consumers. This is because these baths usually call for certain types of fixing and upkeep to achieve the intended use. This huge cost might deter even more their purchase, especially in the case of homebuyers.

OPPORTUNITY

"Eco-friendly and energy-saving models present a promising market growth opportunity"

In the Jacuzzi bathtub segment, one growth opportunity is associated with the rising demand for more eco-friendly and energy-saving models. With rising concerns regarding the environment, there has been a shift in consumer habits where they go for products that save both water and energy. By coming up with sustainable features with regard to new Jacuzzi bathtubs, manufacturers can take advantage of this market trend. This strategy is also beneficial for hotels and SPAs that value green initiatives.

CHALLENGE

"High installation and maintenance costs hinder market growth"

One of the prominent factors that restricts the growth of the market for Jacuzzi bathtubs is the cost of installation as well as the cost incurred to maintain the product. These bathtubs are expensive due to their costly nature, so most potential customers can be discouraged from buying them, especially in markets where the price factors weigh a lot. In addition, high costs are incurred owing to routine care and specialized practitioners. This may in turn reduce the uptake of the product in the market, especially by the lower middle-class population.

JACUZZI BATHTUB MARKET REGIONAL INSIGHTS

• NORTH AMERICA

North America's market growth is driven by rising luxury home renovations and spa-at-home trends

North America holds the highest Jacuzzi Bathtub Market Share due to the growing spending on luxury home or health-enhancing products. The United States Jacuzzi Bathtub Market is a strong contributor to the above growth, where there is strong demand for buying high-end bathroom fittings due to the increased spa at home craze. Renovations in luxury residences and leisure pursuits are the factors fueling growth in this market, and hence the U.S.'s highest drainage bathtub market share in the region as the largest market and production in the region.

• EUROPE

Europe’s market growth is driven by luxury home enhancements and wellness trends

Europe also plays an important role in the expansion of the Jacuzzi bathtub industry, especially in luxury home enhancements and wellness trends. Core country markets such as Germany, the UK, and France are at the forefront of the demand for luxurious bathroom fittings, especially in restaurants and hotels. The already existing market renaissance and factors that promote relaxation activities in the region incorporate growth of the markets. Also, consumers in the region appreciate functional design and energy efficiency, which helps to expand the market further.

• ASIA

Asia's market growth is driven by urbanization, wellness, and disposable income

The expansion of the Jacuzzi bathtub market in the region is attributed to rapid urbanization, increased disposable incomes, and enhanced prospects of wellness, which are some of the evident contributing factors. Countries such as Japan, China, and India are experiencing higher sales of luxury bathrooms in both the residential and hospitality industries. However, the trend of wellness and home spa is also contributing to the rise of these markets. In addition, the growing middle class in the country is increasing the appetite for better and more expensive home upgrades.

KEY INDUSTRY PLAYERS

"Key Players drive Jacuzzi bathtub market growth through innovation and affordability"

Jacuzzi, Kohler, and American Standard, to mention a few, are the key market players who are trending the market upwards by coming up with smart innovations such as smart technologies, energy-efficient designs, and custom-made products, to mention a few. Such luxury, comfort, and sustainable designs are attractive to a wider range of potential customers. Moreover, these organizations diversifying their product categories and making their products more affordable in the global market has affected the tendencies in the market.

LIST OF TOP JACUZZI BATHTUB COMPANIES

• Jacuzzi (U.S.)
• LIXIL (Japan)
• Kohler (U.S.)
• TOTO (Japan)
• Aquatic (U.S.)

KEY INDUSTRY DEVELOPMENT

January, 2022: A recent development in the market of Jacuzzi bathtubs arises with the introduction of Kohler's ‘PerfectFill’ bathtub, which is the company’s first bathtub to incorporate smart technology and was launched in. Inside this tub, voice command functionality is built in, enabling Alexa to fill and drain water from the bathtub. This has been developed in order to bring positive changes to consumers’ lives through automation, as they do not need to get out of the bathtub themselves in order to fill or empty it. This suggests that Kohler is at the forefront of designing bathroom products that integrate smart home appliances while utilizing the luxurious bathroom space, considering the demand among the clientele for luxury and convenience in wellness products at home is on the rise.

REPORT COVERAGE

The study encompasses a comprehensive SWOT analysis and provides insights into future developments within the market. It examines various factors that contribute to the growth of the market, exploring a wide range of market categories and potential applications that may impact its trajectory in the coming years. The analysis takes into account both current trends and historical turning points, providing a holistic understanding of the market's components and identifying potential areas for growth.

This research report examines the segmentation of the market by using both quantitative and qualitative methods to provide a thorough analysis that also evaluates the influence of strategic and financial perspectives on the market. Additionally, the report's regional assessments consider the dominant supply and demand forces that impact market growth. The competitive landscape is detailed meticulously, including shares of significant market competitors. The report incorporates unconventional research techniques, methodologies and key strategies tailored for the anticipated frame of time. Overall, it offers valuable and comprehensive insights into the market dynamics professionally and understandably.