Heated Windshield Market Size, Share, Growth, and Industry Analysis, By Type (Tungsten wire, Conductive coated and other types), By Application (Passenger, Commercial Vehicle, Locomotives, Airplanes and Ships), and Regional Forecast to 2032.

HEATED WINDSHIELD MARKET OVERVIEW

The global Heated Windshield market size was USD 0.375 billion in 2023 and is projected to touch USD 0.49 billion by 2032, exhibiting a CAGR of 3.1% during the forecast period.

From the viewpoint of product types, Heated Wire Windshield is the most promising segment, which occupies approximately 60% of the Heated Windshield market. The Heated Windshield technology is in demand and more specifically for passenger vehicles identified as the largest application segment. Owing to the rising number of automobiles produced worldwide and the harsh weathers being experienced across the globe the Heated Windshield market is set to grow across the globe.

Currently, the Heated Windshield market is mainly controlled by companies such as Fuyao Glass, AGC, NSG and others. The first three leading manufacturers command approximately 45% of the entire market. These companies have realized their presence in the significant geographical markets such as Asia-Pacific, Europe, and North America and strive to introduce new products to meet the increasing customer requirement for Heated Windshields in different variants of automobiles.

GLOBAL CRISES IMPACTING HEATED WINDSHIELD MARKETCOVID-19 IMPACT or RUSSIA-UKRAINE WAR IMPACT or ISRAEL-HAMAS WAR IMPACTCOVID-19 IMPACT

Heated Windshield Industry Had Negative Effect Due to supply chain disruption during COVID-19 Pandemic

The global COVID-19 pandemic has been unprecedented and staggering, with the market experiencing lower-than-anticipated demand across all regions compared to pre-pandemic levels. The sudden market growth reflected by the rise in CAGR is attributable to the market’s growth and demand returning to pre-pandemic levels.

COVID-19 affected automotive manufacturing and sales in a major way due to shutdowns of factories and postponements of delivery of automobiles. This has, in turn, affected the Heated Windshield market in a very negative way as car manufacturers started producing fewer cars, which means that there was a lesser demand for windshields with added technologies such as this one. Nevertheless, with the global recovery from the COVID-19 crisis, the Heated Windshield market is set to rally, production of these windscreens is expected to rise and new technological upgrades will be developed in the near future.

Latest Trends

"New Fashion for Boosting Market – Technological Innovations Enhance Windshield Performance"

Continuous advancements in Heated Windshield technology such as improvement in the heat tracing and increased capacity to defog more quickly are the expected to boost market growth. Heated Windshields will thus increase in both passenger and commercial vehicles as manufacturers seek to continuously improve solutions and their resilience to any adverse weather conditions.

Market Segmentation

By Type

• Tungsten Wire Heated Windshield: This type is the most popular; it occupies about 60% of the total available supply. Tungsten wire is preferred for use in heating the windshield to a proper temperature especially in the cold regions.
• Conductive Coated Heated Windshield: These windshields deploy a clear transmitting belt to distribute heat all over the surface.
• Other Types: This comprises of some of the hybrid designs and new technologies in cars that allow use of better materials for heating and with faster clearing of the windshield.

 By Application

• Passenger Vehicles: As Heated Windshield technology is enabling the usage in the Own Vehicle segment, this is the largest of all applications where it is in high demand especially in extreme climatic conditions.
• Commercial Vehicles: This segment is trucks, buses & other commercial vehicles where ability to see the road or traffic ahead during the rainy season is paramount.
• Locomotives, Airplanes, Ships: These sectors also use Heated Windshield technology to guarantee operation in extreme weather conditions.

MARKET DYNAMICS

Market dynamics include driving and restraining factors, opportunities and challenges stating the market conditions

Driving Factors

"Higher production capacity to automobiles is fueling this market’s growth"

OEMs in areas such as China and India due to the continuously expanding automobile market is expected to increase the demand for Heated Windshields. A growing middle class and the trend towards the use of more sophisticated vehicles are driving market development. In addition, governments in various parts of the world are promoting the manufacturing of automobiles with better safety features an aspect that would advance the application of Heated Windshield technology.

"Electrical vehicles adoption is also said to unlock a bigger market for industry players"

With electric cars becoming more and more popular there is a new tendency appearing in front of car manufacturers: people want cars that consume less energy. The Heated Windshield technology, which does not require the use of blower for windshield defogging, is gradually finding its way into the electric vehicle market and contribute to the battery power saving and general performance of the car.

Restraining Factor

"High cost prices prevent firms from expanding into the market domain"

Nonetheless, Heated Windshield s have important advantages, yet the high costs of its production and installation may affect consumers in regions where the importance of the price factor is paramount. It could limit the growth of the market in countries, which have lower capita per head income.

Opportunity

"Growing Incidence of Heated Windshield Across Multiple Vehicles Helps Drive the Market Higher"

As more manufacturers begin to incorporate safety and comfort in their vehicle models, the Heated Windshield is fast gaining popularity. As a result of this feature, car owners in the colder regions of the world have found this to be an attractive feature while in areas where the weather is always damaging to car windscreens, defrosting becomes a frequent activity. The change in demand to electric vehicles is also a chance because Heated Windshields are more energy efficient than traditional ways of defogging vehicles and support the market.

Challenge

"High Costs can hinder Market Development especially in Emerging Economy Markets"

At the same time, the use of Heated Windshields has some advantages, but the cost of these windshields is higher compared to the traditional models and can become a problem in emergent markets. Cost sensitivity is another factor in these markets and it hampers the extent of this technology’s usage. There is huge potential for manufacturers and suppliers to look for new avenues to drive down the cost of production in order to make this product available and affordable in the mass markets.

Market Regional Insights

• United States

The Heated Windshield market covering the United States is gradually expanding since the buyers are in search of better automobile amenities. The winter is severe in many states, and to avoid fogged up windshields, the demand for efficient defrosting is something that is always sought after and why Heated Windshields are demanded for both, individual and business use automobiles.

• Asia-Pacific

The global Heated Windshield market is dominated by the Asia-Pacific region capturing around 50% of the total Heated Windshield market. This has been attributed to the high rate in the manufacturing of vehicles in some of the region’s countries namely China and Japan. Furthermore, the demand for Heated Windshield has been compelled by the uptake of electric vehicles in these countries.

• Europe

Europe dominates the Heated Windshield market subdividing by the Increased number of cars manufacturers and scientific technical focuses on the car safety measures. Adverse weather condition in the winter season prevalent in Northern and Eastern Europe thus propels the sales of Heated Windshields primarily in Germany, the United Kingdom and Russia.

Key Industry Players

"Key Industry Players Shaping the Market Through Innovation and Market Expansion"

The global Heated Windshield industry is highly fragmented, major player including Fuyao Glass, AGC and NSG that own about 45% of market share. As you know these companies are geared towards innovations and new product offerings given the increasing market for Heated Windshield solutions.

List of Top Heated Windshield Companies

• Everblades (U.S)
• Safelite AutoGlass (U.S)
• SKODA (Czech Republic)
• AGC Automotive (Japan)
• XYG (China)
• Rehau (Germany)
• Carlex Glass America (U.S)
• Fuyao Glass (China)
• NSG (Japan)
• Saint-Gobain (France)
• Pilkington (U.K)
• Vitro Automotive (Mexico)

Key Industry Development

June 2022: The Heated Windshield market has experienced growth in the recent past, and advancements in the heater technology as a means of fast and efficient defogging. There is is also a visible trend towards smart windshields which include rain sensors as well as augmented reality displays. Getting these advancements and increasing the emphasis on environmental effects of vehicle elements, are stimulating the industrial evolution of Heated Windshield market.

Report Coverage

A qualitative and quantitative analysis of the Heated Windshield including growth trends and size has also been included in this research from 2018 to 2032. It provides production and consumption data of key regions, types and applications to provide comprehensive picture of the market. It also analyses the vendors’ competitive strategies and recommends key developments that Heated Windshield market players should adopt. Furthermore, this report also provides the possible future prospects as well as current and prospective market features and trends in regional and segment levels.

Additionally, it analyses the Heated Windshield market based on the key driving factors, restraints and challenges and this gives a clear impression of the market. It also looks at technological developments and policies likely to affect the markets in the future many years.