Glutinous Rice Crackers Market Size, Share, Growth, and Industry Analysis, By Type (Arare, Okaki), By Application (Supermarkets and Hypermarkets, Independent Retailers, Convenience Stores, Online Retailers, Others), and Regional Forecast to 2031

GLUTINOUS RICE CRACKERS MARKET REPORT OVERVIEW

The global Glutinous Rice Crackers Market size was USD 3637.9 million in 2024 and the market is projected to touch USD 4305.22 million by 2031, exhibiting a CAGR of 4.30% during the forecast period.

The glutinous rice crackers market is slowly being developed across the world and has possibilities for the future. This report gives you the broad picture of what is happening, the entire market data to the last details such as who players are in the market and what they are likely to face. It acts like a map where people are able to see the opportunities to go for and the barriers to avoid in the market. Moreover, it discusses aspects of flavors and packaging, which customers are interested in. So, for those who are willing to invest or, perhaps, the leaders of some companies who strive to be ahead, this simplified report contains the necessary information.

COVID-19 Impact: Increased health awareness driving demand for gluten-free rice crackers

The global COVID-19 pandemic has been unprecedented and staggering, with the market experiencing higher-than-anticipated demand across all regions compared to pre-pandemic levels. The sudden market growth reflected by the rise in CAGR is attributable to market’s growth and demand returning to pre-pandemic levels.

The overall consumption of glutinous rice crackers has risen in the global markets due to the growing health consciousness that has beens propagated after the COVID-19 outbreak. It simply illustrates that the population has become more conscious of what they are able to eat, choosing rice crackers over other forms of snacking. These crackers are popular because, they are low on calories, fat and have no component of gluten, thus are better than the usually taken snacks like chips or biscuits. This is contrary to the global trend observed with consumers now looking forward to taking gluten free foods due to health purposes.

LATEST TRENDS

"Healthier options and online availability drive innovation in glutinous rice crackers"

As for the snack items, there is a shift in the novelty of glutinous rice crackers manufactured for better and healthy choices such as gluten-free and organically produced crackers. They know exactly what’s you want to drink so brands are also coming up with unique tastes and bags that will grab your attention. And because you might have seen these snacks featuring more prominently on social media, companies are increasingly integrating methods of convenience into the equation- so you never even have to get up off the couch. As such, there should be more delicious options in the pipeline and more possibilities available in stores.

GLUTINOUS RICE CRACKERS MARKET SEGMENTATION

By Type:

• Arare: A type of glutinous rice cracker characterized by its small, bite-sized pieces often flavored with soy sauce or other seasonings.
• Okaki: Another variant of glutinous rice cracker, typically larger in size and often coated with a savory or sweet glaze.

By Application:

• Supermarkets and Hypermarkets: Glutinous rice crackers are commonly found in these large retail outlets, offering convenience and variety to consumers.
• Independent Retailers: Smaller shops and specialty stores also stock glutinous rice crackers, catering to niche consumer preferences.
• Convenience Stores: These outlets provide easily accessible options for consumers looking for quick snacks on-the-go, contributing to the market demand.
• Online Retailers: With the increasing trend of online shopping, glutinous rice crackers are now readily available through various e-commerce platforms, enhancing accessibility.
• Others: This category encompasses various other channels such as vending machines, foodservice outlets, and specialty markets catering to specific consumer demographics.

DRIVING FACTORS

"Hectic lifestyles spur demand for convenient, healthier rice cracker snacks"

As people get busier, they're gravitating towards easy snacks like glutinous rice crackers. These snacks are easy to carry, eat, and often healthier compared to things like chips. With more folks caring about their health, they're looking for snacks that are lower in bad stuff like fat and calories, and rice-based snacks fit the bill nicely.

"E-commerce expansion broadens accessibility, fuels market growth with convenience"

The rise of online shopping has made glutinous rice crackers more available to a wider range of customers. Selling them online lets companies reach people all over the place more easily, making it simple to buy and get them delivered. Plus, buying things online is super easy and convenient for shoppers nowadays, which is pushing the market for rice crackers to grow even more.

RESTRAINING FACTOR

"Intense Competition and Regulatory Compliance: Shaping Challenges for Rice Crackers' Growth"

Intense competition in the glutinous rice crackers market results in restraint in marketing and distributing the glutinous rice crackers with other snacks such as potato chips, crackers, and cookies. SawˆRaw material prices are volatile ûPuts pressure on profit margins 5Describe the limitations or disadvantages of this industry SawˆFood hygiene regulations and quality controls especially in the developed markets limit the freedom of manufacturers. To maneuver through all these challenges entails innovation on the strategies that will be employed to ensure that produce differentiation, costs control and industry standards that the organizations are required to adhere to, are adopted and maintained to ensure that competitiveness and growth are achieved.

GLUTINOUS RICE CRACKERS MARKET REGIONAL INSIGHTS

The market is primarily segregated into Europe, Latin America, Asia Pacific, North America, and Middle East & Africa.

"North America to Dominate Due to Strong Consumer Preference for Healthy Snacks"

In Europe, countries like Germany and the UK are seeing more people wanting gluten-free and organic snacks. In Asia Pacific, especially in places like China and Japan, as cities grow, people are liking easier foods to eat. Latin America is also growing because more people have money to spend and live in cities. In the Middle East and Africa, people are starting to want healthier snacks and can find them easier now.

KEY INDUSTRY PLAYERS

"Dominant Players Drive Market Growth Through Innovation and Strategic Initiatives"

Dao’s major market players active in the Glutinous Rice Crackers market are Kameda Seika Company, Sanko Seika Company, Iwatsuka Confectionery Company, among others. Fullscreen these players have a lot of market power given their vast range and options, dependable logistics, and constant stream of innovative products and innovations. This makes them strong in the market and with through strategic development such as mergers, acquisitions, and product development. They seem to be an intriguing target when it comes to controlling the traffic in the market and balancing the development through the aspects of price and promotion.

List of Market Players Profiled

• Kameda Seika (Japan)
• Sanko Seika (Japan)
• Iwatsuka Confectionery (Japan)
• Bourbon (Japan)
• Want Want (Taiwan)
• COFCO (China)

INDUSTRIAL DEVELOPMENT

September 2024, Mega outgoing rice crackers manufacturers such as Kameda Seika and Sanko Seika adapted tacky new packaging for their products. They believed it was necessary to avoid giving the impression that they were stale food meant for consumption because they wanted the cracker brands to be appealing to buy on the shelf. This will is evidence that these companies are always looking for creativity in matters of marketing and presenting their snacks in the most appealing way possible whenever you’re out to shop.

REPORT COVERAGE

This report offers a comprehensive analysis of the global glutinous rice crackers market, catering to industry players, investors, researchers, and consultants. It encompasses market size, competitive landscape, trends, segmentation, regional analysis, key players, and industrial developments. With detailed insights across various aspects, it provides valuable information for informed decision-making and strategic planning.