Employee Training and Applicant Tracking Software Market Size, Share, Growth, and Industry Analysis, By Type (On-premises and Cloud-based), By Application (Healthcare, Technology, Financial Services, Professional Services and Retail), and Regional Forecast to 2032

Last Updated: 05 January 2025

Employee Training and Applicant Tracking Software MARKET OVERVIEW

The global employee training and applicant tracking software market size was USD 3.142 billion in 2023 and is projected to touch USD 6.261 billion by 2032, exhibiting a CAGR of 9.0% during the forecast period.

Employee training and applicant tracking software is on a significant growth trajectory due to the emergence of needs for efficient talent management and workforce development solutions. These software tools are increasingly being adopted by organizations for the ease of hiring, effective onboarding of employees, and tailored skills development through personalized training programs. The rise of remote work and increasing interest in retaining employees, as well as the increasing productivity required from employees, has further boosted the use of such sites. Technological advancement, such as AI-driven analytics and automation, widens the capabilities of both training and applicant tracking software to better allow for businesses to optimize processes in talent acquisition and development. Indeed, the market is heading further up with the drive of companies to digitalize human resources operations.

GLOBAL CRISES IMPACTING Employee Training and Applicant Tracking Software MARKET

COVID-19 IMPACT

Employee Training and Applicant Tracking Software Industry Had a Negative Effect Due to supply chain disruption during COVID-19 Pandemic

The global COVID-19 pandemic has been unprecedented and staggering, with the market experiencing lower-than-anticipated demand across all regions compared to pre-pandemic levels. The sudden market growth reflected by the rise in CAGR is attributable to the market’s growth and demand returning to pre-pandemic levels.

COVID-19 pandemic really worked well to accelerate usage of employee training and applicant tracking software, since businesses were moving out to work and hire people virtually. There was a pull in for effective digital onboarding tools for new employees in addition to the management of the recruitment process and training, which definitely increased market demand. Companies began to upskill and reskill employees to suit the new requirements during this period. This shift toward digital talent management solutions is expected to have long-term effects on how organizations handle employee development and recruitment.

LATEST TREND

 "Integration of AI and Machine Learning to Drive Market Growth"

A notable trend in the employee training and applicant tracking software market is the increasing integration of artificial intelligence (AI) and machine learning technologies. These advancements tend to automatize the selection process itself, with some applications screening candidates against job requirements and even predicting likelihood of success for the applicant based on results in similar situations in the past. Analytics also is the engine driving AI-based personalization of training offerings, so organizations can tailor learning experiences to individual employee needs and career aspirations. The emphasis on data-driven decision-making drives the development of more sophisticated solutions that enhance hiring and training, employee engagement, and retention-all facets that improve organizational performance.

Employee Training and Applicant Tracking Software MARKET SEGMENTATION

BY TYPE

Based on Type, the global market can be categorized into on-premises and cloud-based

• On-Premises: On-Premise Employee training and applicant tracking software deployed on-premise would install locally on the company servers for greater control and flexibility. It is best suited for organizations that have strict compliance or security needs but is more expensive in terms of maintenance. Thus, not ideal for organizations with an interest in hiring remote employees.
• Cloud-Based: Cloud-based software is an online-based system that avails flexible deployment and low upfront costs. It is best suited for an organization with distributed or remote teams because it easily scales while providing easy integration with other services and automatic updates. In return, these facilitate the ability of employees to work more effectively and efficiently.

BY APPLICATION

Based on application, the global market can be categorized into healthcare, technology, financial services, professional services and retail

• Healthcare: In the health sector, the applicant tracking system and employee training help meet all health requirements and maintain skilled staff trained in medical practices to ensure care and safety for patients.
• Technology: Use these solutions in the information technology industry, keeping employees abreast of advanced skills and currying recruitment in the competitive market, through continuous learning.
• Financial Services: Financial services companies will use these solutions to make certain there is compliance and ongoing training in the risk management area. The companies can, therefore, monitor candidates with specific skills.
• Professional Services: Professional services companies will use the solution in making the recruitment process streamlined and in ensuring ongoing development. This means that they will maintain a skilled set of employees that would enable them to provide quality services.
• Retail: These solutions will make retail companies onboard new employees, manage seasonal hiring, and train the new hire on customer service. This would enable them to sustain high employee engagement and retention.

MARKET DYNAMICS

Market dynamics include driving and restraining factors, opportunities and challenges stating the market conditions.                          

DRIVING FACTORS

"Shift to Remote and Hybrid Work Models to Boost the Market"

Advancement of remote and hybrid work settings is a major factor propelling the employee training and applicant tracking software market growth. Under these new work models, organizations now have to rely on digital solutions for recruitment management and training processes to be done effectively while working remotely. Such a shift therefore creates software demand in areas such as seamless onboarding, virtual interviews, and remote training sessions. Companies are now increasingly using these tools for new hire onboarding, ongoing employee development, and mainstream training. The use of proper management for a distributed workforce is further driving market growth as organizations aim to enhance productivity and engagement in a remote setting.

"Focus on Employee Development and Retention to Expand the Market"

Employee development and retention have been a massive force behind employee training and applicant tracking software market growth. Organizations realize that investments in employee training not only develop skills but also significantly enhance job satisfaction and loyalty. Companies are now opting for training software that offers excellent personalized learning paths, assessments of employee skills, and tracking performance for effective talent development in this competitive job market. Businesses emphasizing continuous learning and opportunities for career advancement can provide a more energized and valuable workforce-which eventually translates to a rather lower turnover rate. The focus on talent development and employee experience is adding up to a very expanding market in training and applicant tracking solutions.

RESTRAINING FACTOR

"High Implementation and Maintenance Costs ""to Potentially Impede Market Growth"

The most significant restraint to the growth of the employee training and applicant tracking software market comes in the form of high implementation and maintenance costs associated with on-premises solutions. Implementation costs may be too much for some firms, especially SMEs. They may not have the budget allocated for the infrastructure or licenses needed to run such software. The other aspect is that it is seen as complicated to integrate with other HR processes and software into already existing systems, hence making companies shy away from embracing new technologies. Security and privacy of data, especially concerning industries that have heavy compliance norms, are further barriers to the organizations for full adaptation of such technologies, which in turn slows down market growth.

OPPORTUNITY

"Increasing Demand for Personalized Learning To Create Opportunity for the Product in the Market"

Growing demand for personal learning experiences is a significant opportunity in the employee training and applicant tracking software market. Organizations are becoming increasingly aware that customized training programs may help enhance employee engagement and retention and therefore ensure their overall performance. Seizing the advent of newer technologies like artificial intelligence and machine learning, software companies can offer learning routes tailored to the skills and career aspirations of every employee. Lately, this has become one of the opportunities for software companies to innovate and expand their product lines to suit the diverse needs of several industries.

CHALLENGE

"Rapid Technological Advancements Could Be a Potential Challenge for the Market"

Technological advancements at such a pace may become challenging for the employee training and applicant tracking software market. The innovations that are emerging today, such as AI, machine learning, and virtual reality, make companies become aware of this flow of innovation and updates. Otherwise, competitors will snatch the market share. Such a fast pace adversely affects resources, as systems will have to be upgraded along with maintenance and remaining in full working order. Apart from this, the companies also need to train the employees to handle such new technology in the right way, which may consume much time and cost. This is the principal reason why software development companies must come up with solutions which not only help innovate but also help the end users use it properly and integrate it into their old system easily.

Employee Training and Applicant Tracking Software MARKET REGIONAL INSIGHTS

• NORTH AMERICA 

North America remains a sizeable share of the employee training and applicant tracking software market, led by the importance of workforce development within the region and the adoption of technology in human resource centers. Companies across various sectors are finding software solutions for recruitment process optimization, improvement of new employee development processes, and continuous training practices. These solutions are going to continue growing more on account of the rising need for effective talent management systems and with the continued rise of remote work reshaping the modern work pattern. In regional contribution, the United States employee training and applicant tracking software market continues to remain a prime growth driver; technology giants are leading in the innovation of new, innovative HR software solutions. An increasingly high investment in AI and analytics tools has dominated the U.S. market, which can be utilized to enhance recruitment efficiency and staff performance via bespoke training programs and developed applicant tracking systems.

• EUROPE

Europe is an important market for employee training and applicant tracking software, where the U.K, Germany, and France are considered pioneer countries in the adoption of advanced HR technologies. Improving employee skills and complying with labor regulations drive demand for holistic solutions, such as training and tracking. The trend for remote work and digital transformation within various industries continues to drive growth within a business in the market.

• ASIA

Asia generally leads the employee training and applicant tracking software market share. In this region, investments in workforce development, among other digitalization initiatives, are picking up pace in the market. India, China, and Japan have already started to embrace technology-driven HR solutions at an unprecedented scale for talent acquisition and employee engagement. Their enormous, diverse workforce, coupled with the growing importance of skill enhancement and training, has brought gigantic opportunities for market players in this emerging market.

KEY INDUSTRY PLAYERS

"Innovative Strategies and Collaborations Shaping the Market"

Strong competitors in the landscape of employee training and applicant tracking software are investing innovative technologies for betterment within their product offerings and in response to growing needs of organizations. Some of the key players, like LinkedIn and SAP SuccessFactors, are entering their products with artificial intelligence as well as machine learning to enhance candidate sourcing, streamline recruitment processes, and personalize training experiences among employees. Similarly, Cornerstone OnDemand and Workday highlight user-friendly interface and analytics of depth so that there can be proper tracking of employees for optimum training programs. Further, new relationships between the software companies and educational institutions are also coming up that enables the creation of customized training content as per the needs of the business. These steps not only increase employee training and applicant tracking software market share of major players but also make them keep pace with this rapidly changing human resource landscape.

LIST OF TOP Employee Training and Applicant Tracking Software COMPANIES          

• EtQ (U.S)
• WCAS-QuickBase (U.S)
• Halogen Software (Canada)
• MasterControl (U.S)
• ConvergePoint (U.S)
• Culture Amp (Australia)
• Intelex Technologies (Canada)
• Litmos by CallidusCloud (U.S)
• SkyPrep (Canada)

KEY INDUSTRY DEVELOPMENT

April 2024: MasterControl launched its latest MasterControl Quality Management System (QMS) designed to enhance compliance and efficiency for regulated industries. Its new QMS version includes advanced automation capabilities combined with analytics capabilities that will allow organizations to better streamline quality processes, improve documentation management, and allow faster regulatory submissions. It means life sciences and manufacturing companies can reach superior operational performance and high standards of quality with well-executed adaptation to emerging regulations in the industry.

REPORT COVERAGE             

It gives overall analysis of the employee training and applicant tracking software market in relation to the main trends, driving factors, and regional opportunities in North America, Europe, and Asia. It highlights market share and stronghold of notable players such as LinkedIn, SAP SuccessFactors, and Culture Amp by detailing innovative strategies as well as the technology invented. Beyond this, the discussion delves into market challenges and opportunities in this market. Most companies are embracing remote work instead, and more industries undergo digital transformation in their human resource practices. This report draws on the latest industrial developments and forecasts on future growth to better equip stakeholders with value addition to the decisions they take in the rapidly evolving employee training and recruitment technologies.