Electric Stand Mixers Market Size, Share, Growth, and Industry Analysis, By Type (Below 4 Quart,4-6 Quart and Above 6 Quart), By Application (Household and Commercial), and Regional Forecast to 2032.

ELECTRIC STAND MIXERS MARKET OVERVIEW

The global Electric Stand Mixers market size was USD 3.056 billion in 2023 and is projected to touch USD 3.75 billion by 2030, exhibiting a CAGR of 2.3% during the forecast period.

New product designs and entrants national and international brands dominate this Electric Stand Mixer market as it is used frequently in most commercial kitchens today. Customers demand appliances which are durable, functional and have beautiful design. The market has therefore grown gradually as more individuals depend on these appliances for use in baking, stirring batter, handling dough, and even preparing sauces. Some of the factors that consumers consider when making their decisions to buy a product may include quality of the product, the price, brand image and customer reviews.

In light of households’ demand for convenient kitchen appliances, the Electric Stand Mixer market is predicted to grow even larger. Manufacturers are trying to make new features to differentiate their manufactures and consumers rank products which make cooking and baking easier, faster and fun.

GLOBAL CRISES IMPACTING ELECTRIC STAND MIXERS MARKETCOVID-19 IMPACT

Electric Stand Mixers Industry Had Positive Effect Due to supply chain disruption during COVID-19 Pandemic

The global COVID-19 pandemic has been unprecedented and staggering, with the market experiencing more-than-anticipated demand across all regions compared to pre-pandemic levels. The sudden market growth reflected by the rise in CAGR is attributable to the market’s growth and demand returning to pre-pandemic levels.

COVID19 outbreak continued to have an unprecedented positive impact on the Electric Stand Mixer market as people stayed home, and focus shifted to cooking and baking more than ever. As more and more people started staying at home, there emerged high demand for kitchen utensils such as stand mixers in order to help prepare meals at home.

LATEST TRENDS

"New Tendencies for the Market Development – Steady Increase in Demand for Intelligent and Small Household Appliances"

More advanced Electric Stand Mixers with sophisticated features to cater for the smart kitchen concept are trends in the Electric Stand Mixer market. Clients expect models that are equipped with intelligent display, time, and voice control. Also, there is a trend towards more compact devices, which while occupying less space do not differ in performance from conventional electric stand mixers, thus making it possible for owners of small kitchens to afford a new device.

MARKET SEGMENTATION

By Type

• Below 4-Quart: These are compact models meant for use in small homes or places with little or limited baking requirements. They are commonly found at home and used in home cooking for individual serving and small cakes preparation.
• 4 to 6-Quart: This is the favourite segment utilized by both amateurs and used in home cooking for individual serving and small cakes preparation.
• Above 6-Quart: That is the reason why these large-capacity mixers are preferred in restaurants, cafes, and bakeries, as well as by professional home bakers. They are good for blending a large amount of ingredients and for any tough or rigorous baking activities.

By Application

• Household: The market is formed by the following segments, namely the household segment which is expanding as more people engage in home baking and cooking. Families and individual continue to engage them in their daily activities as these appliances add great ease and flexibility when preparing foods.
• Commercial: Manufacturing bakeries, restaurants, etc makes use of electric stand mixers in the commercial production of food.

MARKET DYNAMICS

Market dynamics include driving and restraining factors, opportunities and challenges stating the market conditions

DRIVING FACTORS

" Fluctuating Demand of Consumers for More Time-Saving Kitchen Appliances"

The increasing demand for convenience and efficiency in the use of appliances in kitchen is considered the key driver to the Electric Stand Mixer market. Another reason for the need to establish the new concept is that as the consumer becomes busier, then there is need to look for products that would help in the preparation of the foods easily. Some features that the electric stand mixers include the capabilities of mixing, kneading and whipping, all functions that are time saving and require less efforts in preparing foods. It has consequently created a high increase in demand for these appliances in the kitchen especially for home cook and baking lovers.

"Technology Development in Developing appeal of a Product"

They also include smart control, efficient motors and increased durability are some of the factors that are boosting for the electric stand mixers market. New features such as touch controls, automatic timers, and added attachments are also being developed and placed in mixers, adding the value proposition of the mixers to consumers. They argue that this trend is bound to trigger more demand for technologically developed products in the Electric Stand Mixer market.

Restraining Factor

"Glover points that High product costs are the restraining factor to adoption"

However, competitiveness and the intensive distribution of electric stand mixers may also limit the market in whole by its cost. Although these appliances deliver excellent convenience as well as flexibility, their costs sometimes are significantly higher than other hand-held mixers or even other simple kitchen appliances. This can restrict their usage and hence; it hampers a faster growth of the overall market in price sensitive areas.

Opportunity

"The market is growing and gaining higher demand popularization of smart kitchen appliances"

Increased consumer requirements of smart kitchen appliances are also opening doors for the electric stand mixers market. This is because customers are demanding more connectivity and smart wizard like kitchen appliances like the fridge with touch control and much more. Any manufacturers that bring smart home features into homes and incorporate these features into mixers will be able to tap into this growing niche market. Increase product portfolio and market stake This trend will also lead to additional innovation within the creation of energy efficient and easy to use mixers. This makes it possible for the market to develop in the longer-run.

Challenge

"High competition and low-price sensitivity act a major limit to the market’s growth"

The electric stand mixers industry faces competition issues and one of the primary areas of concern is price sensitiveness of the customers. Traditional products fight against new entrants. More to the point, a number of brands out there exist with much cheaper models with similar functionalities. Other customers who may erect their residences in developing areas may opt for cheaper brands. This could affect sales of premium brands, since the value equation is no longer right at the heart of the choice criteria. This competitive pressure holds companies in a position that they have to This means that they have to make sure that the products they produce are quality and new inventions are also made but all these have to come at a reasonable price so that they can favor the customer.

MARKET REGIONAL INSIGHTS

• North America

The Electric Stand Mixer market in North America is well developed, and particularly in the United States Electric Stand Mixer market. The US market is buoyant by high disposable income levels and also the growing culture of home baking. Most of the homes in the region prefer to purchase high-end stand mixers that have become a staple on most kitchens.

• Europe

Market During baking and because of the culinary tradition in Europe the market is doing well. Some of the markets that are important include the U.K Germany and France; people want long-lasting and efficient stand mixers. The trend in increasing awareness for health and homemade food also increases the demand for electric stand mixers in this region.

• Asia-Pacific

The electric stand mixers is still in its early growth in Asia-Pacific region especially in the two dominant countries; China and Japan. This is due to an increase in the population of the region which is urbanizing faster, middle income households who are adopting foreign ways of preparation. Compact stand mixers targeting consumers who need smaller capacity machines are an important segment, and the industry should expand significantly in the future.

Key Industry Players

"Key Industry Players Shaping the Market Through Innovation and Market Expansion"

The Electric Stand Mixer market share is highly driven and competitive and key stakeholders look forward to establishing market dominance through the use of superior innovative technologies. There are a number of fixed players in this segment – Whirlpool, KitchenAid and Bosch which provide somewhat more expensive but more technological products. The newcomers like Aucma and Cusimax managed to become popular due to the production of inexpensive but powerful mixers. This is mainly in areas of product quality, price, and brand appeal and from their data, it is evident that new products are frequently being introduced into the market by manufacturers in an attempt to gain increased market share.

List of Top Electric Stand Mixer Companies

• Whirlpool (U.S.)
• Cuisinart (U.S)
• Wolf Gourmet (U.S)
• Smeg (Italy)
• Kenwood (U.K)
• Hamilton Beach (U.S)
• Frigidaire (U.S)
• Breville (Australia)
• Aucma (China)
• Cusimax (China)
• Electrolux (Sweden)
• Panasonic (Japan)

KEY INDUSTRY DEVELOPMENT

Aug2023: Some of the very important players in the Electric Stand Mixer market made fresh commitments towards sustainability in an effort to lengthen their value chain and cut emissions. For instance, Bosch Group and KitchenAid are interested in using recycled material in its mixers coupled with increasing efficiency. This move toward a greener production process corresponds with increased customer preferences for energy-friendly devices, which will define market trends in the future.

Report Coverage

The information gathered in this report focuses on a comprehensive Electric Stand Mixer market covering demand and supply data from 2019-2030. This report covers market size in terms of sales volume and revenue, by type and application segments, and provides competitive strategies of the industry players. Further, the report analyses technological advancements, innovative products, the effect of these key factors as the COVID-19 crisis. Users of this work will be able to comprehend the market well enough as to understand the areas of future development.

The report also offers regions consumption patterns suggesting that North America, Europe and Asia-Pacific regions are the leading consumption regions. The analysis enables the organizations’ stakeholders to recognize the potential in the new markets that have emerged and plan for the competitive market to exist.