Dried Flowers Market Size, Share, Growth, and Industry Analysis, By Type (Air-Drying Flowers, Press-Drying Flowers, Embedded-Drying Flowers, Oven-Drying Flowers, Glycerine-Drying Flowers and Freeze-Drying Flowers), By Application (Food Industry, Medical Industry, Decoration, Sachets, Bathing and Other Body Care and Other Applications), and Regional Forecast to 2032

DRIED FLOWERS MARKET OVERVIEW

The global dried flowers market size was USD 1.762 billion in 2023 and is projected to touch USD 2.704 billion by 2032, exhibiting a CAGR of 5.50% during the forecast period.

The market for dried flowers has also demonstrated an increased growth trend over the past few years, due to the rising consumer demand for natural home accessories, organic gifts, and the rising utilization of dried flowers across sectors including cosmetics, F&B and pharmaceuticals. Deciding to buy dried flowers means getting a product with an extended durability, organic beauty and diverse uses. Further, they are environment friendly, easy to maintain and are perceived as organic replacement of fresh flowers. The market has benefited from increased in interior design since customers want to make their homes or living spaces more rustic/bohemian. Despite the improvement, dried flowers producers have also received an added boost from florists and event planners who have considered dried flowers for weddings and other special occasions, festivals, and celebrations.

Among the regions, Europe and North America have formed the largest consumption base for dried flowers as there is popular usage of flowers for decoration purpose and relatively high per capita income. Still, great potential for development is observed within the Asia-Pacific region as the demand for environmentally friendly products increases, and dried flowers are used more actively not only as seasonal decorative elements but also as ingredients for cosmetics and bath products. The players in the market are keen on innovation so as to provide a number of dried flower type and designs meant to suit the clients. The factors such as increased availability of various types of products and the emergence of electronic commerce platforms also contributed to the growth of the markets.

GLOBAL CRISES IMPACTING DRIED FLOWERS MARKET COVID-19 IMPACT

Dried flowers Industry Had a Positive Effect Due to surge in e-commerce activities during COVID-19 Pandemic

In the case of dried flowers market, COVID-19 had some effect in influencing the market. On one hand there was challenges such as disruptions in supply chains, limitations with international trades and limitation in mobility that impacted on the production as well as availability of dried flowers. Flower farms and processing facilities were negatively impacted by the pandemic in many instances either being able to reduce operations or had to cease operation for a while decreasing the supply of dried flowers. Moreover, since physical outlets such as retail store, and florists were either shut down or opened limited during the period under review, dried flowers were not sold in physical stores.

On the other hand, the pandemic brought changes to the consumers’ purchasing behavior and resulted in a higher level of online sales of home decoration items such as dried flowers gifts. Since the coronavirus outbreak forced individuals to be indoors and socially distance, there has been a growth in demand for home decoration accessories such as dried flowers. This trend of sustainable and long-lasting decor became even more popular during the pandemic with individuals in need of a way to enhance and add beauty to their homes. Consequently, multiple entrants in the dried flowers market had to modify their strategies by increasing their internet presence, delivery solutions, and digital advertising to at least somewhat mitigate the consequences of the pandemic.

LATEST TREND

"Integration of Latest technologies to Drive Market Growth"

In one of the new trends being seen within the global dried flowers market, preserved flowers are currently enjoying a great deal of demand; these are natural flowers that have required a preservation process to be soft and exceptionally colorful for an even longer period of time. Still, dried flowers when processed through preservation look relatively fresh and therefore, become a nice choice for the consumers who need all-natural decoration that would look like fresh flowers as long as possible. Such preserved flowers are now being used for home decors, wedding occasions and even gifting to clients, which is preferred by people of today’s world who are very much concern about the environment or those who contact fresh flowers too much of work because preserved flowers never wither away. It therefore resonates well with the market’s current trend of demanding long lasting, attractive and recyclable products.

DRIED FLOWERS MARKET SEGMENTATION

BY TYPE

Based on Type, the global market can be categorized into Air-Drying Flowers, Press-Drying Flowers, Embedded-Drying Flowers, Oven-Drying Flowers, Glycerine-Drying Flowers and Freeze-Drying Flowers

• Air-Drying Flowers: This is the oldest method whereby the flowers are hanged with their head down and preserved in a cool, dry and well aired place. By drying in the nature, they take a couple of weeks, the appearance stays rough and sometimes colors may peel a bit off. This is straightforward technique which does not cost much and is suitable for using on flowers.
• Press-Drying Flowers: Plants are put in between the blotting papers which are later flattened and kept under a weight or between the glass of a flower press. It is most suitable for soft stemmed flowers, it flattens and preserves the flowers for scrapbooking, painting or framing. When flowers are dried using the press method, their colours are better preserved compared to those dried through air method.
• Embedded-Drying Flowers: Glazes are placed into flower pots containing silica gel or sand in which the petals are saturated with solution and protected against wilting. This technique can dry flowers within few days and these dried flowers have much better appearance than when dried by air.
• Oven-Drying Flowers: Sometimes flowers are put in an oven at low heat probably around 100 Fahrenheit or 37 Celsius in order to hasten the drying process. Giving the petals a lustrous look it is faster than air-drying but might result into a slightly brown hue of the petals. Flowers that require rapid preservation are well suited for this method.
• Glycerine-Drying Flowers: Petals are preserved in a bath of glycerine dissolved in water, which occupies the place of water in a flower, whereas petals thus become rather flexible as before however they retain their physical appearance. This process yields a product that maintains the realistic, supple textured, floral beauty of the flowers for floral displays.
• Freeze-Drying Flowers: Another process used involve putting the flowers in a freezer, then placed them in a vacuum to freeze the moisture and turn it directly into vapor. As I mentioned before, this technique holds the shapes, colors, and textures of flowers very well, and they appeared as if they’re fresh flowers. This is a more costly but very efficient method of flowers preservation.

BY APPLICATION

Based on application, the global market can be categorized into Food Industry, Medical Industry, Decoration, Sachets, Bathing and Other Body Care and Other Applications

• Food Industry: Today, dried flowers are applied as natural aromatizers, decorations and meal components for preparation of teas, exotic desserts, and other dishes for gourmand. Most people agree that combining different herbs such as lavender, hibiscus and chamomile flowers not only make meal more colorful but also more-tasteful. This practice unveils the fact that the raw organically grown flowers can be useful in gourmet preparations which resulted into great demand for dried flowers in food processors and producers.
• Medical Industry: A major application of dried flowers is in traditional medicine and traditional healings for purposes of treatment. Some examples of such flowers include calendula and chamomile, which may be used in tinctures, teas and ointments because they possess anti-inflammatory and relaxing properties respectively are popular. The demand for dried flowers has increased in the sector of Asia-Pacific new medicine and natural health products.
• Decoration: Dried flowers are commonly used in home decor, invitations, and so on, because they are more durable and look natural. This is applied in wreaths, centerpiece and wall art with giving natural feel to the indoors. The shift towards the sustainable and environmental friendly home decor products has added to their demand in the market.
• Sachets: Dried flowers are normally incorporated into sachets so as to give natural aroma and to reduce humidity in drawers, closets among other enclosed areas. Such favorites as lavender, rose, and jasmine get enormous popularity due to the beautiful smell they produce that brings freshness and relaxation. They are commonly sold as natural versions of the synthetic air freshener in sachets and cans.
• Bathing and Other Body Care: Dried flowers are used added to bath products, skincare products, and aromatherapy for its calming and aromatically restful products. Some of the exciting uses include bath bombs, soaps and scrubs where dried rose petals and lavender are used. The general shift towards natural products has created a growing market for dried flowers in the cosmetics field.

MARKET DYNAMICS

Market dynamics include driving and restraining factors, opportunities and challenges stating the market conditions.    

DRIVING FACTORS

"Rising Interest in Home Décor to Boost the Market"

A factor in the dried flowers market growth is the Rising Interest in Home Décor. The increasing interest in interior design and decoration has also lead to creation of trends of beautiful and personalised environment that call for more ornamental products such as dried flowers. People with homes’ and interior designers incorporate string flowers in their interior pieces such as the ornamental flowers, vases, and wreaths to give out traditional or gipsy gestures. Dried flowers are diverse making them ideal in the home decoration industry because of the variety of beauty they offer.

"Increased Popularity in Special Events and Weddings  to Expand the Market"

Getting flowers that are dried has been used massively today in places like occasions, weddings etc., because of there appearance and their ability to last long. It can be bought for bridal bouquets, table centerpieces and any other arrangement that would make use of flowers whereby it will be cheaper and natural looking compared to the natural flowers. The development of individual and retro styled weddings has illuminated the function of dried flowers in these environments. Technological improvements in drying and preservation of flowers has greatly improved flower durability reducing on the quality of dried flowers. There is also a demonstrated way of drying flowers including freeze-drying and glycerine-drying so that the resulting dried flowers are capable of retaining color and texture that may in turn appeal to consumers.

RESTRAINING FACTOR

"Limited Awareness and Education to Potentially Impede Market Growth"

However there is a lack of consumer awareness of dried flowers meaning how they can be used for, their benefits and how best to preserve them despite this there is increasing trend across the world. Some visitors may not be aware of why dried flowers are better to use than fresh ones or how to apply dried flowers in interior decoration. Such limited awareness can hamper the market growth because people are likely to affiliate with familiar brands only. The view consumers hold that fresh means quality dominated the market and made dried flowers struggle to stand a chance. Individuals could opt for fresh flowers during occasions and festivities which would have a small market outlet for the dried type.

OPPORTUNITY

"The growing trend towards sustainability and eco-friendly products To Create Opportunity for the Product in the Market"

The increasing consciousness about sustainability in the products increases the global dried flowers market potential. Due to the ever-rising buying consciousness of health-conscious customers and the trend of desires, dried flowers are more in retail for home decoration, gifting purpose, and personal use. This shift is an opportunity for manufactures and retailers to bring new products to the market, meet consumers demand for environmentally friendly products. In order to increase dried flower market share, companies can popularize its advantages such as environmentally friendly and easy to care for.

CHALLENGE

"Competition from fresh flowers Could Be a Potential Challenge for Consumers"

One of the most pressing issues of the global dried flowers market is the difficulty to compete with the fresh flowers, known by the consumer as fresh and available right now. To encourage consumers to use dried substitutes, one needs to overcome the perception about dried flowers and focus on advantages that they have. In the same way, supply instability due to seasonal changes, as well as quality unbundling in a long period also contain threats to the market. There is some work to be done in order to make those products easily navigable for the consumers, and businesses must position their products correctly in order to overcome this challenge.

DRIED FLOWERS MARKET REGIONAL INSIGHTS

● NORTH AMERICA

North America is the fastest-growing region in this market. The United States dried flowers market has been growing exponentially owing to multiple reasons. In North America, the dried flowers market is still growing due to increasing demand for home decorations and more so, organic products. The shift towards personalization and DIY projects and do-it-yourself home design has been able to create a greater demand for dried flowers for floral arrangements, wreaths and for crafts. In addition, e-commerce technology has enhanced accessibility of the various dried flowers leading to development of a robust market online. Moreover, the healthy living concept is also making consumers across the geographical region, opt for dried flowers in herbal tea as well as natural medicines, which is a plus factor.

● EUROPE

There is a developed market for dried flowers in Europe due to great traditions in floristic and ornamental decoration. Dried flowers are on the rise because people in the region are adopting sustainable and environmental-friendly products and it doesn’t have to be new flowers. Dried flowers are now popular especially during occasions, particularly weddings where such elements of garnishing are added. The market in Europe is also touched on in terms of preservation as the methods used give improved quality products in terms of color and texture. This concentrate on quality and backs it up with the latest trend in the European market in form of the artisanal and handmade goods.

● ASIA

The market of dried flowers in Asia is still developing, although the interest in it is constantly increasing due to the desire of consumers to use dried flowers for various purposes. Some countries such as Japan and China are using dried flowers for beautification purposes, and can be used around the house, occasions such as festoons, and cultural events. This is also promoting natural and holistic health so dried flowers are being used in making teas and traditional medications. On the same note, growing e-commerce market in Asia gives the domestic producers chance to target new consumer base. Due to increasing consumer consciousness in regarding to sustainable products, there will be a rapid increase in the demand for dried flowers in this region.

KEY INDUSTRY PLAYERS

"Key Industry Players Shaping the Market Through Innovation and Market Expansion"

Key industry players are shaping the dried flowers marketplace through strategic innovation and market expansion. These companies are introducing advanced techniques and processes to improve the quality and performance of their offerings. They are also expanding their product lines to include specialized variations, catering to diverse customer preferences. Additionally, they are leveraging digital platforms to increase market reach and enhance distribution efficiency. By investing in research and development, optimizing supply chain operations, and exploring new regional markets, these players are driving growth and setting trends within the dried flowers market.

LIST OF TOP DRIED FLOWERS COMPANIES

• Koos Lamboo Dried & Deco [Netherlands]
• Broome Beck Flower Farm [Australia]
• Winter Flora [South Africa]
• Tweefontein Herb Farm [South Africa]
• Quanzhou Yilida Dried Flowers Co., Ltd. [China]

KEY INDUSTRY DEVELOPMENT

June 2023: The Dried Lavender Bouquets were introduced in the market on June 2023, FloraCraft uses exotic and quality stems of lavender procured from sustainable farms. These bouquets are perfect for home arrangement and come with the capability of creating a relaxing aura while bringing along the sweet scent. The product directly targets those shoppers who are thinking more about environment and looking for organic materials for decoration and leisure time spending in the floral market which is experiencing the trend of green movement in recent years.

REPORT COVERAGE

The study offers a detailed SWOT analysis and provides valuable insights into future developments within the market. It explores various factors driving market growth, examining a broad range of market segments and potential applications that may shape its trajectory in the coming years. The analysis considers both current trends and historical milestones to provide a comprehensive understanding of the market dynamics, highlighting potential growth areas.

The dried flowers market is poised for significant growth, driven by evolving consumer preferences, rising demand across various applications, and ongoing innovation in product offerings. Although challenges such as limited raw material availability and higher costs may arise, the market's expansion is supported by increasing interest in specialized solutions and quality improvements. Key industry players are advancing through technological advancements and strategic expansions, enhancing both supply and market reach. As market dynamics shift and demand for diverse options increases, the dried flowers market is expected to thrive, with continuous innovation and broader adoption fueling its future trajectory.