Cosmetology & Beauty Schools Market Size, Share, Growth, and Industry Analysis, By Type (Cosmetology Schools and Beauty Schools), By Application (Men and Women), and Regional Forecast to 2032

COSMETOLOGY & BEAUTY SCHOOL MARKET OVERVIEW

The global cosmetology & beauty schools market size was USD 8.67 billion in 2024 and is projected to touch USD 12.14 billion by 2032, exhibiting a CAGR of 4.8% during the forecast period.

Cosmetology and beauty schools are learning facilities that provide knowledge about beauty treatments, hair dressing, nail treatment, make up and esthetic. These schools afford theoretical and practical learning experiences which yield such benefits as technical know-how and creativity. Official programs, for instance, may have a planned course of studies that a program designer has set out with consideration to state license to ensure if not ready to register with a board and obtain a certification or a license to practice.

These institutions are for people who wish to practice in this field and offer the time tables for full-time or for the part-time studying. Some of these schools also provide post graduates services to assist the graduate to secure a job or even being an independent barber or hair dresser business. Since the consumer base for beauty products and services is rapidly growing all over the world, these programs aim to share how to stay ahead and updated on new trends and skills such as the use of eco-friendly products and techniques and more methods, computer-controlled techniques and tools.

GLOBAL CRISES IMPACTING COSMETOLOGY & BEAUTY SCHOOL MARKETCOVID-19 IMPACT

Cosmetology & Beauty Schools Industry Had a Negative Effect Due to Intervention of Learning Procedures during COVID-19 Pandemic

The global COVID-19 pandemic has been unprecedented and staggering, with the market experiencing lower-than-anticipated demand across all regions compared to pre-pandemic levels. The sudden market growth reflected by the rise in CAGR is attributable to the market’s growth and demand returning to pre-pandemic levels.

The outbreak of COVID -19 affected cosmetology, and beauty schools intervening with conventional learning procedures, and creating problems of practice for the industry. Due to the prior and lock down as well as social distancing measures schools were closed temporarily and education moved online. As a result of social distancing, fundamental aspects of cosmetology education such as hands-on training was challenging to be done virtually, hence the student lag in skills mastery. Public examinations including the licensing exams and certifications were also delayed in many areas and thus job security for many employment-seeking graduates became highly unpredictable.

Yet, the current pandemic also facilitated breakthrough and flexibility in the delivery of cosmetology education. Schools started using virtual demonstration, simulation and e-learning platforms as a way of sustaining learning. Schools continued making cleanliness and sanitation A large component of the curriculum for students in order to help them prepare for the post COVID-19 world. During this time, a number of institutions took advantage of this time to work on overhauling of their courses to offer more on digital marketing, how to engage with their clients online as well as new trends that are forthcoming in the market like virtual consultation. Once measures were eased schools adopted blended models of learning enabling students to practice on physical tools as they adopt e-learning since they were able to practice their practical lessons safely.

LATEST TREND

"Sustainable Beauty Practices to Drive Market Growth"

There have been notable developments in the market which has the potential to boost the cosmetology & beauty schools market share. These institutions are thus ensuring that they treat students with knowledge in environmentally friendly practices such as use of environmentally sensitive products, reduction of wastes in beauty services and procedures. This includes informing future professionals in obtaining animal-friendly and environmentally friendly products, in adopting water conservation practices during treatment and in identifying the effects that beauty chemicals may have on the environment. It gets worse; some schools are partnering with some green beauty brand companies to allow students hands on experience with these brands such a way preparing for the growing market demand for green beauty services.

COSMETOLOGY & BEAUTY SCHOOL MARKET SEGMENTATION

BY TYPE

Based on Type, the global market can be categorized into Cosmetology Schools and Beauty Schools.

• Cosmetology Schools: Cosmetology schools are centered towards offering knowledge and practical experience in all the offered beauty treatments such as hair dressing, facial treatments, manicure/pedicure, and make up. These programs focus on the use of a holistic framework in addressing the need of an individual and is normally theory, practice based.
• Beauty Schools: Beauty schools offer specialized education in particular sectors of the beauty sector including esthetician, makeup, nails and so on. Such institutions may develop to meet the demand of a number of contestants with specific interest in a specific area of cosmetology instead of the entire area. 

BY APPLICATION

Based on application, the global market can be categorized into Men and Women.

• Men: Being a part of the grooming, fashion and wellness industry it targets men for things like haircut, shaving, skincare, health and fitness. The localization trends in the beauty industry are the topics they are diving deeper into, such as beard styling, skincare, and niche grooming. The guy’s choice most typically revolves around functionality and productivity.
• Women: It is also seen that women tend to consume beauty services in a way that covers a wide service set including makeup, hair, face and nail services as per their clients’ requirements. These social network users often discuss topics, including risky beauty experiences, anti-aging facial care, and individual beauty regimes. It is very vital because women’s beauty requirements change with lifestyle, culture and even fashion trends. 

MARKET DYNAMICS

Market dynamics include driving and restraining factors, opportunities and challenges stating the market conditions.   

DRIVING FACTORS

"Increasing Demand for Beauty Services to Boost the Market"

There are several elements inspiring the cosmetology & beauty schools market growth. Owing to increased concern on beauty and general health, there is a growing demand on beauty specialists. This calls for the need to design extensive educational courses that will produce personnel to fit into the market. Schools are ideally placing their bets on new specialized areas in a bid to meet the expanding segments.

"Expanding Beauty Industry to Expand the Market"

The beauty industry has been experiencing incredible growth around the world, and with new trends being introduced, even more, people are motivated to go to college and study this subject. Schools fit their curricula to the existing market demands from environmentally friendly practices to hi-tech beauty solutions. The ability to launch an own business, for example, a hairdressing salon, beauty center, or freelance makeup artist, pushes people study professionally. Beauty schools prepare students for technical know-how with an added advantage of business acumen.

RESTRAINING FACTOR

"Perception of Limited Career Growth to Potentially Impede Market Growth"

A large number of learners may consider careers in cosmetology have no potential for growth and inadequate wages; therefore, they may keep off from enrolling in the programs of cosmetology despite numerous opportunities in the field. Three main challenges include high costs of tuition and fees, equipment, and learning materials, which act as financial barriers to learners intending to join the programs of cosmetology. The same applies to limited access to funding or scholarships strengthens this problem. Then, discretionary spending on beauty services declines during the economic crisis, which may discourage a person to invest in beauty education because of job insecurity.

OPPORTUNITY

"Integration of Advanced Technologies to Create Opportunity for the Product in the Market"

The cosmetology and beauty schools’ growth factor is the use of latest technologies such as artificial intelligence, augmented reality, and high tech beauty tools. By including issues such as the makeup try-on with the use of digital mirrors, Skincare AI, and beauty devices in its curriculum, a school opens its doors to tech-savvy students as well as respond to trends. That not only improves the competencies of future professionals but also places them at the helm of a constantly changing sector.

CHALLENGE

"Adapting to Sustainability Demands Could Be a Potential Challenge for Consumers"

The desire for sustainability also becomes a problem for cosmetology schools that need to change their curricula and some work practices. These are educating students on the use of Green Cosmetics products, avoiding wastage, environment friendly techniques in beauty. Although the change to sustainable working entails makes usually entails big expenditures in new materials and equipment and the collaboration with environmentally friendly brands. As with any cost containment measure, the maintenance of these costs while ensuring that programs remain accessible to students is not always easy.

COSMETOLOGY & BEAUTY SCHOOL MARKET REGIONAL INSIGHTS

• NORTH AMERICA 

North America is the fastest-growing region in this market. The United States cosmetology & beauty schools market has been growing exponentially owing to multiple reasons. At present, the North American cosmetology and beauty schools’ market is growing because of the increasing patronage of beauty services and emerging highly-developed skincare, hairdressing, and cosmetic operations. The area gives criticality to professional licensing, spurting the enrollment in accredited programs. Technological advancement, for instance, in areas like beauty analysis through Artificial Intelligence, and learning platforms, is changing the training environment. It is emerging that curriculum developers are graduating sustainability and inclusiveness; schools teach how to reduce the impact of climate change and the varied ways of doing beauty. Also, the growth of stand-alone beauty enterprises increases the attractiveness of courses with a focus on entrepreneurship.

• EUROPE

The market of cosmetology and beauty schools in Europe is growing due to high attention to beauty services in Europe. Educational institutions are also following a new trend that is in natural and organic beauty products by including sustainability in their curriculum. The UK requires skilled staff because of the various industries i n the country such as fashion and beauty originating from countries like France & Italy. Additional support for formative training comes from regulatory requirements concerning certifications. The most promising segments in the Asia-Pacific region include the concentration on superior quality esthetic services and luxury services in beauty industry which includes spa & medical beauty segment.

• ASIA

Market in Asia Pacific region is expected to report a high growth with increasing middle-class population, higher disposable income and increased consciousness towards beauty. Following the leading K-beauty and J-beauty trends the people today are more interested in the specialized education in skincare and cosmetics. Even in such a country as India or China, beauty schools are also actively making efforts towards providing affordable and truly accessible programs for all. Online and short-term certification programs are gaining their popularity among students, as flexible education options.

KEY INDUSTRY PLAYERS

"Key Industry Players Shaping the Market Through Innovation and Market Expansion"

Key industry players are shaping the cosmetology & beauty schools marketplace through strategic innovation and market expansion. These companies are introducing advanced techniques and processes to improve the quality and performance of their offerings. They are also expanding their product lines to include specialized variations, catering to diverse customer preferences. Additionally, they are leveraging digital platforms to increase market reach and enhance distribution efficiency. By investing in research and development, optimizing supply chain operations, and exploring new regional markets, these players are driving growth and setting trends within the cosmetology & beauty schools.

LIST OF TOP COSMETOLOGY & BEAUTY SCHOOL COMPANIES

• Paul Mitchell Advanced Education [U.S.]
• Xenon International Academy [U.S.]
• Northwest College School of Beauty [U.S.]
• Pivot Point Academy [U.S.]
• Hollywood Institute of Beauty [U.S.]

KEY INDUSTRY DEVELOPMENT

January 2023: Pivot Point International  took significant strives ahead in the cosmetology & beauty schools marketplace. They recently developed "The Pivot Point Cosmetology Textbook". The "Turn Point Cosmetology Course book" is a complete instructive asset utilized by excellence schools overall to show understudies the essentials of cosmetology, including hairstyling, skincare, and nail care. It incorporates the most recent industry patterns, strategies, and best practices, with visual guides and bit by bit guidelines. The course book fills in as a center material for active preparation and hypothetical getting the hang of, guaranteeing understudies are good to go for their tests and expert vocations.

REPORT COVERAGE

SWOT analysis is presented in this work at a high level, and helpful recommendations regarding further evolvement of the market are considered. This paper takes an opportunity to review and discuss the market segments and possible applications that have the potential to influence the market growth in the future years. The work uses both, the data regarding the modern state of the market and the information on its evolution to identify the possible development trends.

 The cosmetology & beauty schools with better portability is expected to gain high growth rates due to better consumer adoption trends, increasing application areas, and more innovative product developments. Yet, there might be some problems like, for instance, the shortage of raw materials or higher prices for them However, the growing popularity of specialized offerings and tendencies towards enhancing quality foster the growth of the market. All of them are progressing through technology and innovative strategies in developments as well as in supply chain and market. Due to changes in the market environment and growing demand for variety, the cosmetology & beauty schools has a promising development since it constantly develops and expands its application.