5G in Media and Entertainment Market Size, Share, Growth, and Industry Analysis, By Type (Hardware, Software & Service), By Application (Entertainment & Media), and Regional Forecast to 2032

Last Updated: 09 January 2025

5G IN MEDIA AND ENTERTAINMENT MARKET OVERVIEW

The global 5G in Media and Entertainment market size expanded rapidly XX  in 2024 and is projected to grow substantially XX by 2032, exhibiting a prodigious CAGR XX during the forecast period.

5G is paving the way for the new generation media and entertainment industry because high-speed and reliable connectivity helps improve user experiences and contribute to the emergence of new solutions. 5G being low latency and have high bandwidth, enables streaming of such rich experiences as high definition and 4K/8K content, quays real-interactivity, AR/VR. It enables media organizations to deliver much more comprehensive and entertaining content, as well as more targeted services for the customers. As more markets experience this technology, 5G will revolutionize the landscape of content delivery, creation, and sharing in the media and entertainment industry.

GLOBAL CRISES IMPACTING 5G IN MEDIA AND ENTERTAINMENT MARKETCOVID-19 IMPACT

5G in Media and Entertainment Industry Had a Positive Effect Due to Remote consumption during COVID-19 Pandemic

The global COVID-19 pandemic has been unprecedented and staggering, with the market experiencing Higher-than-anticipated demand across all regions compared to pre-pandemic levels. The sudden market growth reflected by the rise in CAGR is attributable to the market’s growth and demand returning to pre-pandemic levels.

5G technology has been adopted in the media and entertainment market by the influence of the COVID 19 pandemic since people had to depend on remote content consumption and high-quality streaming. The pandemic led to closures and restrictions forcing consumer to go online for entertainment thus creating pressure for higher speed and broadband connectivity. 5G facilitated ultra-high-definition video streaming and seamless remote production and distribution. Use of digital applications and media during the pandemic boosted the market for 5G, and pointed to its importance in improving entertainment.

LATEST TREND

"5G-powered AR/VR and UHD content drive market growth in entertainment"

These industry trends in the 5G media and entertainment landscape are as follows: the growth of immersive content such as AR/VR, UHD content streaming and live event broadcasting through 5G. One of the observed trends is a combination of 5G with AR/VR where wireless interaction is provided by 5G and delivered real-time and with low latency, which improves gaming, sports broadcasts, and virtual concerts. This trend is redefining articles and information sharing services, providing new forms of interaction with media for consumers. The availability and quality of the medium is now so high that the ability to offer consistently rock-solid, high quality immersive experiences is emerging as a key competitive discriminator.

5G IN MEDIA AND ENTERTAINMENT MARKET SEGMENTATION

BY TYPE

Based on Type, the global market can be categorized into Hardware, Software & Service

• Hardware: The communications technology in the media and entertainment market that is part of the 5G hardware includes 5G smartphones, routers, and base stations through which services are availed with high internet speed. This hardware allows the streaming of content, seamless AR, VR, and other experiences. The steady advancement and introduction of new, powerful 5G chipsets and equipment contribute to the growth of the media industry by guaranteeing better data handling.
• Software: The largest segment is the software segment, based on platforms and applications that enhance 5G networks for media and entertainment services. These software solutions allow low-latency streaming, AR/VR content distribution, and far superior interactive experiences due to 5G capabilities. Furthermore, there is the need to consider ongoing evolution in software that deals with content management and distribution of multimedia content over 5G networks.
• Service: The service segment here encompasses the 5G network service providers and content delivery services that will enable faster, low-latency connections for streaming, live events, and interactive media. Some of its notable customers include Verizon, AT&T, and Vodafone, all of which offer 5G connectivity to media companies. These services are necessary to achieve the scale and continuity necessary for large-scale media experiences and to unlock new sources of revenue in entertainment.

BY APPLICATION

Based on application, the global market can be categorized into Entertainment & Media

• Entertainment: New 5G technology brings new changes to the entertainment industry as it allows streaming of HD, 4K content with lower latency. Real-time interactivity in gaming, virtual concerts, and live events becomes possible with the support of this app that helps to attract the audience’s attention. It opens opportunities for generating new business models and content delivery options for entertainment companies, which will help deliver a superior and personalized experience with 5G.
• Media: Lastly, in media, 5G improves the transmission of broadcasts and content, thereby enabling media firms to stream high-definition live videos to an audience across the globe without lags. The 5G allows for a number of real-time updates in the news, sports, and entertainment broadcasts due to the ultra-fast speeds and low latency. Also, it allows the use of such promising technologies as augmented reality and virtual reality, which also change the methods of media consumption.

MARKET DYNAMICS

Market dynamics include driving and restraining factors, opportunities and challenges stating the market conditions.                

DRIVING FACTORS

"High-quality content delivery, fueling market growth in entertainment."

The demand for high-definition content, 4K, and even 8K from consumers played a big role in the transfer to 5G within the context of the media and entertainment market. Due to higher speeds and bandwidth, 5G is free from discontinuity and lag when streaming big files and data shared on such networks. This enables platforms to deliver high-quality content in real time, thus being appropriate for today’s audiences, Resulting 5G in media and Entertainment market Growth. Furthermore, 5G is needed for the development of live streaming, game space such as the fantastic realms of the gaming category, and virtual reality, all of which need high speed and reliability. This is where 5G comes into play as consumers keep looking for ways to express themselves through stunning displays.

"Market growth by enhancing AR/VR experiences in entertainment"

The most important role of 5G technology is to revolutionize anew the augmented reality and virtual reality in the media and entertainment industry. 5G maintains ultra-low latency and achieves high transfer rates that allow the implementation of real-time interactions within AR and VR worlds, making the interaction flow smooth for users. These are changing the experience that creative works afford to consumers, be it gaming, concerts, or sporting events. The opportunity to consume ‘live’ AR/VR content free from latency is opening up new possibilities to evolve and extend the offering in unique ways that media companies had not prior imagined.

RESTRAINING FACTOR

"High 5G deployment costs hinder market growth in media and entertainment"

The high cost of implementing and putting up 5G networks is a key limiting factor in the level of 5G deployment in the media and entertainment market. High costs—these are the major costs associated with the expansion of network infrastructure, especially to accommodate the increasing customer base, which are majorly associated with the cost of erecting brand-new cell towers, upgrading station equipment and amenities, and meeting the requirements for the coverage of a whole country or the globe, which can be quite prohibitive, especially to newly ambitious media businesses. This financial burden the cost depresses the deployment of 5G services, thus reducing the possibility of their provision to specific areas. Also, the implementation of the 5G networking with current networks in recent operations relates to increased operation costs. The challenges in this case hamper the adoption of 5G, thus rolling back the impact of the technology in the market.

OPPORTUNITY

"5G enables real-time live events, offering significant market growth prospects"

Live media and entertainment formats can be considered the best growth prospects for 5G, including virtual concerts, sports, and video game competitions. These events can be provided in real-time streams and enhanced interaction and immersion because of 5G’s high-speed connectivity and low latency. One more advantage considered to be of utmost worth is the opportunity to broadcast live streaming content across the world without latency, meaning new ways to monetize and interact with an audience. This trend means great growth prospects for both the producers of content and the users.

CHALLENGE

"5G service gaps hinder market growth and media consumption worldwide"

As with the other markets, a major issue concerning 5G in the media and entertainment industry is the areas where 5G service is not yet available or present to some extent. While the 5G is expected to provide better speed and quality, the networks of many regions are not yet ready to support its existence. This results in platform inefficiencies where some parts of the user base cannot use 5G service or gain a full advantage of 5G connectivity. However, 5G and the associated infrastructure are costly and hence restricted in places such as rural or developing areas. Such fragmentation may negatively affect the market’s development and the effects of 5G on media consumption worldwide.

5G IN MEDIA AND ENTERTAINMENT MARKET REGIONAL INSIGHTS

•  NORTH AMERICA

North America holds the largest market share of 5G in the media and entertainment market owing to technological, consumer orientation, and 5G network adoption. The region invests highly in 5G through telecom operators and media companies to deliver fast content and engaging experiences. The United States has a central position in increasing this growth, as it leads in the development and deployment of streaming, AR/VR, and live events. As the United States 5G in Media and Entertainment Market rises significantly, American companies stay ahead in innovations involving media devices and services. Such a trend places North America among the world’s leading regions in terms of the entertainment linked with 5G.

• EUROPE

Europe plays a massive role in the 5G in Media and Entertainment Market share with an emphasis on the development of the highly innovative 5G infrastructure and cooperation with other countries. Telecom operators and media companies throughout Europe are now developing the next generation of networks to optimize content delivery, the quality of streaming services, and to avail new user experiences such as AR/VR. Many European countries are also leaders in implementing 5G in live performances, sports coverage, and virtual concerts. Amidst escalating user interest in premium quality media content, Europe is stepping up to immersive entertainment with the help of 5G. This idea makes the region a strong competitor and important player in the international market due to its concentration on innovation.

• ASIA

Some of the regional trends are: Asia is one of the strongest regions contributing to the growth of the 5G in the media and entertainment market through fast and continuous development of 5G infrastructure and technology introduction in countries like China, Japan, and South Korea. These regions charts are at the forefront of 5G adoption, especially in the convergence of new media experiences, including UHD streaming, AR/VR, and interactive performance of gaming. The majority of Asia’s population and the high demand for the expansion of mobile content have boosted the readiness for 5G services. The region is also leading in the use of 5G in live events and esports. The Asian market is very prospective, and it is rather important to include it in the choice of the further entertainment development direction.

KEY INDUSTRY PLAYERS

"5G investments and collaborations drive market growth and new media experiences"

Some 5G in Media and Entertainment Market leaders are already establishing technological advancements and strategic collaborations to build up this market. Big telecommunication companies such as Verizon, AT&T, and Vodafone are actively spending on 5G networks, which will help in better serving the content within a lesser time. Today, 5G helps major global media players like Netflix, Disney, and Amazon Prime to optimize the streaming quality and deliver unique experiences based on AR/VR. All these collaborations and investments enhance the rate of 5G adoption, leading to the creation of new media services and new consumer experiences.

LIST OF TOP 5G IN MEDIA AND ENTERTAINMENT COMPANIES

• PlayKey (Russia)
• Rakuten (Japan)
• SK Telecom (South Korea)
• Ubitus (Taiwan)
• Verizon (U.S)

KEY INDUSTRY DEVELOPMENTS

October 2023, by combining efforts with the NFL, Verizon delivered the Initial Immersive Sports Experience through 5G during ‘NFL Sunday Ticket.’ The partnership allowed the fans to watch real-time football streaming with HD quality/AR/VR graphics and full 3360^{o} cameras, making the experience an exciting one. This development uses Verizon’s 5G Ultra Wideband network to offer uninterrupted, low-latency live video streaming, changing the manner in which fans consume live sporting events. The project became a milestone for applying 5G technology for changing the live sports broadcast and fans’ engagement. It also demonstrated how 5G can help to make such technologies seamlessly applied to the entertainment industry.

REPORT COVERAGE

The study encompasses a comprehensive SWOT analysis and provides insights into future developments within the market. It examines various factors that contribute to the growth of the market, exploring a wide range of market categories and potential applications that may impact its trajectory in the coming years. The analysis takes into account both current trends and historical turning points, providing a holistic understanding of the market's components and identifying potential areas for growth.

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